BrandManager

Belkins
BrandManager is a team of passionate and driven, creative collaborators and digital natives who come together to develop and share smart ideas that create market leaders. We are an inbound brand communications agency based in Sydney, Melbourne and Perth and HubSpot Certified Gold Partner.

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Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

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PUBLISHERS TRY TO BYPASS BLACKLISTED WORDS AS CORONAVIRUS PANDEMIC DRAINS AD SALES

nypost | April 02, 2020

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While newspaper sites and digital publishers have been reporting massive surges in traffic tied to coverage of the coronavirus pandemic, industry sources say ad agencies are often blocking their programmatic ads from appearing next to any stories about the virus. Ad revenue was down 33 percent for digital publishers and 39 percent for legacy publishers, according to the Interactive Advertising Bureau, and at least part of the problem is advertisers wanting to avoid all content tied to the global...

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TAG ANNOUNCES LAUNCH OF INDUSTRY'S FIRST GLOBAL BRAND SAFETY CERTIFICATION PROGRAM

TAG | September 11, 2020

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The Trustworthy Accountability Group (TAG), the world's leading program to fight criminal activity and protect brand safety in digital advertising, today announced the launch of the TAG Brand Safety Certified Program, the ad industry's largest and broadest global brand safety certification program. At launch, 112 companies have been certified through the program, including 31 that are certifying their global operations. Among the TAG Brand Safety Certified companies are Amazon Advertisin...

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PRIVACY CHANGES ARE MAKING MOBILE ADVERTISING MORE COMPLICATED

adweek | February 28, 2020

news image

U.S. mobile advertising revenue is now worth $70 billion, according to IAB numbers. And the in-app mobile advertising economy–ads not served across the mobile web–is forecast to be worth $226 billion across the globe by 2025.n But a cloud hovers above the space because the industry’s major platform providers (with regulators peering over their shoulders) are growing increasingly preoccupied with privacy. Last month, Google confirmed it would retire the use of cookies for ad tar...

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ADVERTISER CAMPAIGN MANAGEMENT

WALMART TAKES ANOTHER PAGE FROM AMAZON, REPORTS 95% INCREASE IN U.S. ADVERTISING SALES

Walmart | August 19, 2021

news image

Walmart reported a 95% increase in its U.S. advertising sales in the second quarter, and said its number of active advertisers rose more than 175%, as more companies and brands paid to advertise their products to its customers, online and in stores. The advertising boom was just one of the factors that gave Walmart’s earnings call a familiar ring to anyone who’s tuned into Amazon’s business. “The phrase ‘serving customers’ has tra...

Read More

nypost | April 02, 2020

news image

PUBLISHERS TRY TO BYPASS BLACKLISTED WORDS AS CORONAVIRUS PANDEMIC DRAINS AD SALES

While newspaper sites and digital publishers have been reporting massive surges in traffic tied to coverage of the coronavirus pandemic, industry sources say ad agencies are often blocking their programmatic ads from appearing next to any stories about the virus. Ad revenue was down 33 percent for digital publishers and 39 percent for legacy publishers, according to the Interactive Advertising Bureau, and at least part of the problem is advertisers wanting to avoid all content tied to the global...

Read More

TAG | September 11, 2020

news image

TAG ANNOUNCES LAUNCH OF INDUSTRY'S FIRST GLOBAL BRAND SAFETY CERTIFICATION PROGRAM

The Trustworthy Accountability Group (TAG), the world's leading program to fight criminal activity and protect brand safety in digital advertising, today announced the launch of the TAG Brand Safety Certified Program, the ad industry's largest and broadest global brand safety certification program. At launch, 112 companies have been certified through the program, including 31 that are certifying their global operations. Among the TAG Brand Safety Certified companies are Amazon Advertisin...

Read More

adweek | February 28, 2020

news image

PRIVACY CHANGES ARE MAKING MOBILE ADVERTISING MORE COMPLICATED

U.S. mobile advertising revenue is now worth $70 billion, according to IAB numbers. And the in-app mobile advertising economy–ads not served across the mobile web–is forecast to be worth $226 billion across the globe by 2025.n But a cloud hovers above the space because the industry’s major platform providers (with regulators peering over their shoulders) are growing increasingly preoccupied with privacy. Last month, Google confirmed it would retire the use of cookies for ad tar...

Read More

ADVERTISER CAMPAIGN MANAGEMENT

Walmart | August 19, 2021

news image

WALMART TAKES ANOTHER PAGE FROM AMAZON, REPORTS 95% INCREASE IN U.S. ADVERTISING SALES

Walmart reported a 95% increase in its U.S. advertising sales in the second quarter, and said its number of active advertisers rose more than 175%, as more companies and brands paid to advertise their products to its customers, online and in stores. The advertising boom was just one of the factors that gave Walmart’s earnings call a familiar ring to anyone who’s tuned into Amazon’s business. “The phrase ‘serving customers’ has tra...

Read More