BrandVerge is a digital marketing service that is swiftly shifting the media partnership ecosystem. As the first two-sided marketplace for premium advertisers, BrandVerge acts as a matchmaking platform that connects media properties and advertisers to significantly cut the time of the traditional partnership process, increase transparency and creativity, and provide the best experiences for our clients.

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Q&A with Mollie Kehoe, Co-Founder at BrandVerge Inc.

Media 7 | December 18, 2020

Mollie Kehoe, Co-Founder at BrandVerge, is an experienced professional with a demonstrated history of working in the marketing and advertising industry. A graduate from State University, she is a business development professional, highly skilled in Digital Strategy, Digital Marketing, and Branded Content. MEDIA 7: How did you come up with the idea of BrandVerge? MOLLIE KEHOE: What really inspired me and my co-founder, Lynn Brown, and ultimately led us to come up with the concept for BrandVerge, was personal frustration in our professional careers. I come from the media sales side and Lynn from the advertising side. We were both experiencing a lot of friction in the current RFP process - the way that media partnerships are traditionally bought and sold. It drove us to see the need and the white space in the market to then figure out the technology required to solve that problem, fill that gap, and make the entire process more efficient. When we sat down and thought about it, there are so many technologies that have disrupted and helped make our personal lives easier. For example, It's easier to book a trip with Kayak or it's easier to find a place to stay with Airbnb than calling individual hotels. Our day-to-day lives have become more streamlined because of technology, and we felt that if our consumer-facing lives are made easier every day, there should be something in our work lives that makes our jobs just as easy.

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C-Suite On Deck

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Q&A with Mollie Kehoe, Co-Founder at BrandVerge Inc.

Media 7 | December 18, 2020

Mollie Kehoe, Co-Founder at BrandVerge, is an experienced professional with a demonstrated history of working in the marketing and advertising industry. A graduate from State University, she is a business development professional, highly skilled in Digital Strategy, Digital Marketing, and Branded Content. MEDIA 7: How did you come up with the idea of BrandVerge? MOLLIE KEHOE: What really inspired me and my co-founder, Lynn Brown, and ultimately led us to come up with the concept for BrandVerge, was personal frustration in our professional careers. I come from the media sales side and Lynn from the advertising side. We were both experiencing a lot of friction in the current RFP process - the way that media partnerships are traditionally bought and sold. It drove us to see the need and the white space in the market to then figure out the technology required to solve that problem, fill that gap, and make the entire process more efficient. When we sat down and thought about it, there are so many technologies that have disrupted and helped make our personal lives easier. For example, It's easier to book a trip with Kayak or it's easier to find a place to stay with Airbnb than calling individual hotels. Our day-to-day lives have become more streamlined because of technology, and we felt that if our consumer-facing lives are made easier every day, there should be something in our work lives that makes our jobs just as easy.

Read More