BrandVerge

BrandVerge is a digital marketing service that is swiftly shifting the media partnership ecosystem. As the first two-sided marketplace for premium advertisers, BrandVerge acts as a matchmaking platform that connects media properties and advertisers to significantly cut the time of the traditional partnership process, increase transparency and creativity, and provide the best experiences for our clients.

C-Suite On Deck

Mollie Kehoe, Co-Founder at BrandVerge, is an experienced professional with a demonstrated history of working in the marketing and advertising industry. A graduate from State University, she is a business development professional, highly skilled in Digital Strategy...

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RIDESHARE ADVERTISING BILLS HEAD TO COMMITTEE THIS WEEK

floridapolitics | January 27, 2020

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Proposed legislation that would allow transportation network companies like Uber and Lyft to begin placing digital advertising boards on top of vehicles is slated for its first committee hearing this week. A similar bill in the Senate (SB 1352) heads to its first committee Monday. The House Transportation and Infrastructure Subcommittee will hear Rep. Bob Rommel‘s bill Tuesday at noon. While the bill would affect companies like Uber and Lyft by allowing them to incorporate advertising into...

Read More

WHY GOOGLE’S DECISION TO WITHHOLD PROGRAMMATIC DATA IS PUSHING

digiday | March 23, 2020

news image

As advertisers search for more transparency into their programmatic buys, they’re demanding more data from ad tech vendors. One holdout in those negotiations is Google. The search giant’s dominance in advertising technology has long given advertisers a cause for concern. Now, some of those advertisers are using their influence over other ad tech vendors to mitigate the risk. The head of display at a U.S. based retailer recently decided they would not buy ads from the world’s la...

Read More

AD NETWORKS

PERION’S SEARCH ADVERTISING BUSINESS UNIT, CODEFUEL, WINS MICROSOFT ADVERTISING’S SUPPLY PARTNER OF THE YEAR AWARD

Perion | February 11, 2022

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Perion Network Ltd. (NASDAQ: PERI), a global advertising technology company, announced today that its search advertising business unit, CodeFuel, has been named Microsoft Advertising’s 2021 Supply Partner of the Year EMEA. This prestigious award goes to the business that has shown excellence in partnership with Microsoft Advertising across all areas of collaboration. This recognition is based on key partnership results that include engagement, revenue growth, feature adoptio...

Read More

AD NETWORKS

IN-GAME ADVERTISING MARKET SIZE TO GROW BY USD 3.54 BILLION | TECHNAVIO

Technavio | January 14, 2022

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According to the research report "In-Game Advertising - Forecast and Analysis Report 2020-2025", the market will witness a YOY growth rate of 9.34% in 2021 at a CAGR of 16% during the forecast period. The report is segmented by Platform (Mobiles, Computing Device and Consoles), and geography (North America, Europe, APAC, South America, and MEA). APAC is the largest market for in-game advertising. Factors such as the rise in the number of gamers and partnerships among adv...

Read More
news image

RIDESHARE ADVERTISING BILLS HEAD TO COMMITTEE THIS WEEK

floridapolitics | January 27, 2020

Proposed legislation that would allow transportation network companies like Uber and Lyft to begin placing digital advertising boards on top of vehicles is slated for its first committee hearing this week. A similar bill in the Senate (SB 1352) heads to its first committee Monday. The House Transportation and Infrastructure Subcommittee will hear Rep. Bob Rommel‘s bill Tuesday at noon. While the bill would affect companies like Uber and Lyft by allowing them to incorporate advertising into...

Read More
news image

WHY GOOGLE’S DECISION TO WITHHOLD PROGRAMMATIC DATA IS PUSHING

digiday | March 23, 2020

As advertisers search for more transparency into their programmatic buys, they’re demanding more data from ad tech vendors. One holdout in those negotiations is Google. The search giant’s dominance in advertising technology has long given advertisers a cause for concern. Now, some of those advertisers are using their influence over other ad tech vendors to mitigate the risk. The head of display at a U.S. based retailer recently decided they would not buy ads from the world’s la...

Read More
news image

AD NETWORKS

PERION’S SEARCH ADVERTISING BUSINESS UNIT, CODEFUEL, WINS MICROSOFT ADVERTISING’S SUPPLY PARTNER OF THE YEAR AWARD

Perion | February 11, 2022

Perion Network Ltd. (NASDAQ: PERI), a global advertising technology company, announced today that its search advertising business unit, CodeFuel, has been named Microsoft Advertising’s 2021 Supply Partner of the Year EMEA. This prestigious award goes to the business that has shown excellence in partnership with Microsoft Advertising across all areas of collaboration. This recognition is based on key partnership results that include engagement, revenue growth, feature adoptio...

Read More
news image

AD NETWORKS

IN-GAME ADVERTISING MARKET SIZE TO GROW BY USD 3.54 BILLION | TECHNAVIO

Technavio | January 14, 2022

According to the research report "In-Game Advertising - Forecast and Analysis Report 2020-2025", the market will witness a YOY growth rate of 9.34% in 2021 at a CAGR of 16% during the forecast period. The report is segmented by Platform (Mobiles, Computing Device and Consoles), and geography (North America, Europe, APAC, South America, and MEA). APAC is the largest market for in-game advertising. Factors such as the rise in the number of gamers and partnerships among adv...

Read More

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Events

C-Suite On Deck

Mollie Kehoe, Co-Founder at BrandVerge, is an experienced professional with a demonstrated history of working in the marketing and advertising industry. A graduate from State University, she is a business development professional, highly skilled in Digital Strategy...