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Ad Networks

Ad-lib.io | July 18, 2022

Ad-Lib.io, a Smartly.io company and a leading next-generation Creative Management Platform (CMP), announced today the release of the next generation of Personalize™, Ad-Lib.io’s award-winning cookieless platform for creative management, media alignment and creative intelligence all in one place. Personalize 2.0 delivers breakthrough capabilities to accelerate and scale campaign activation while ensuring brand governance and improved campaign addressability cross-channel.
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Ad Networks, Ad Tech and Martech

Business Wire | July 18, 2023

DoubleVerify (“DV”) (NYSE: DV), a leading software platform for digital media measurement, data and analytics, and Roku, Inc. (NASDAQ: ROKU), today announced that the companies will continue to collaborate and conduct investigations into emerging ad fraud schemes within the TV streaming industry. This initiative follows the significant success in working jointly to neutralize SmokeScreen, a sophisticated ad fraud scheme that targeted connected TV (CTV) devices. As ad...

Ad Tech and Martech

Conviva | May 18, 2022

Conviva, the census, Continuous Measurement and Engagement platform for streaming media, has revealed its plan to establish a streaming audience measurement standard. Conviva will avail this measurement standard at CES 2023. The partnership of the premium streaming providers and Conviva's real-time cloud sesssionization technology has fruited into this expansion. The new standard provides census-level streaming audience ad packaging and measurement that is complementary to and...

Ad Networks

Entravision, LATV Networks | August 30, 2022

Entravision (NYSE: EVC), a leading global advertising solutions, media and technology company, today announced a strategic partnership with LATV Networks, a minority-owned and operated media company serving the Latino community as a content hub, talent incubator and cultural advocate. “Entravision is very excited to partner with LATV Networks,” said Juan Saldivar, Chief Digital and Strategy Officer of Entravision. “Our Company has extensive digital marketing expe...