BrandVerge

AD TECH AND MARTECH, ADVERTISER PLATFORMS

Viamedia | February 21, 2023

Viamedia, an independent cross-media local advertising company, has recently announced that it has made partnerships and expanded its advertising sales with about 11 new ad service providers across the nation, including Wilkes Barre, the Carolinas, Greater Boston, and Oklahoma City, in 2022. It offers complete turnkey operational management, regarding different components of the advertising sales business with national, regional, and local sales, to all its partners. It is a sca...

yahoo | March 31, 2020

Advertising business is facing a major blowout in the wake of the Covod-19 pandemic. Social media usage surges while the ad sales plummet. Str...

AD NETWORKS

MGID | February 28, 2023

MGID, an advertising platform, has recently announced the integration of generative artificial intelligence into its current intelligence solutions. This integration would help advertisers with image and headline generation and their optimization. With Open AI’s DALL•E 2, advertisers would develop computerized digital images through text prompts. It would also align headlines according to historical and GEO-specific data. Its automation is fast and requires fewer reso...

AD NETWORKS

Ogilvy | July 04, 2022

WPP (NYSE: WPP) today announces it has agreed to acquire the business of Bower House Digital, a leading marketing technology services agency located in Australia. Bower House Digital will join Ogilvy’s global network, further strengthening its ability to deliver technology-driven marketing solutions for clients. Founded in 2017 by Bryan Dobson and Meg Quinn, it employs approximately 80 people across Australia and the Asia Pacific region. The agency designs, bu...