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We’re Brass. We’re a special kind of marketing agency that exists to design and deliver amazing consumer experiences for regional, national and global brands. We bring together brilliant minds across acquisition, content and UX to create unique ideas and powerful solutions that exceed expectations for both clients and audiences. We’re a collective of creative and strategic thinkers from every conceivable marketing background - digital, shopper, media, PR, insight, advertising, mobile, branding, search and content – all under one roof.

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SAINSBURY'S SPLASHES £51M ON ADVERTISING AFTER ASDA DEAL FAILURE

telegraph | March 10, 2020

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Sainsbury’s embarked on a £52m advertising blitz last year to lure more shoppers to its stores after a mega-deal with Asda collapsed. The supermarket splashed the cash on magazine, newspaper, radio and TV adverts, hiking its spending by 82.6pc from just £28.4m the year before according to data from research firm Nielsen. Last April the competition watchdog blocked a £7.3bn tie-up between the chain and Asda, saying such a marriage would push up prices for customers and red...

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Ad Tech and Martech

INTRODUCING DIGITALREEF, A FULL-SUITE ADVERTISING TECHNOLOGY PLATFORM AND MOBILE MARKETING COMPANY - A FIVE-COMPANY MERGER PROVIDES A PATH TO LATAM

DigitalReef | June 18, 2021

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DigitalReef, a global technology company, launched today as a large-scale fully integrated mobile marketing and advertising platform. DigitalReef was founded by combining five prominent digital advertising and marketing companies: Flowsense, Imagination Unwired, IMOX, Lemmonet, and MobTarget. DigitalReef had a total network of 300 million+ registered users, 3.3 billion monthly impressions, and reached about 70% of LATAM mobile users at the time of its start. DigitalReef's suit...

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Mobile Advertising

ZYNGA CLOSES ACQUISITION OF CHARTBOOST, A LEADING MOBILE ADVERTISING AND MONETIZATION PLATFORM

Zynga | August 10, 2021

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Zynga Inc., a global leader in interactive entertainment, and Chartboost, a leading mobile programmatic advertising and monetization platform, announced today that the companies have closed the transaction under which Zynga acquired 100% of Chartboost for a total purchase price of approximately $250 million in cash. The close of this acquisition is effective as of August 4, 2021. Chartboost is a unified advertising platform that includes a Demand Side Platform (DSP) as well as Sup...

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IAS HOLIDAY SHOPPING DATA SHOWS CONTEXTUALLY RELEVANT ADS WILL BE KEY FOR ADVERTISERS THIS HOLIDAY SEASON

Integral Ad Science | September 23, 2020

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Integral Ad Science (IAS), the global leader in digital ad verification, today released results from its 2020 consumer study on holiday shopping habits. Key findings from the study show that this year consumers are relying on online shopping and digital ads to find the perfect gifts for their friends and families this holiday season. Given the effects of the global pandemic and accompanying social distancing measures, consumer habits are shifting to account for these new realities. Almost eight ...

Read More
news image

SAINSBURY'S SPLASHES £51M ON ADVERTISING AFTER ASDA DEAL FAILURE

telegraph | March 10, 2020

Sainsbury’s embarked on a £52m advertising blitz last year to lure more shoppers to its stores after a mega-deal with Asda collapsed. The supermarket splashed the cash on magazine, newspaper, radio and TV adverts, hiking its spending by 82.6pc from just £28.4m the year before according to data from research firm Nielsen. Last April the competition watchdog blocked a £7.3bn tie-up between the chain and Asda, saying such a marriage would push up prices for customers and red...

Read More
news image

Ad Tech and Martech

INTRODUCING DIGITALREEF, A FULL-SUITE ADVERTISING TECHNOLOGY PLATFORM AND MOBILE MARKETING COMPANY - A FIVE-COMPANY MERGER PROVIDES A PATH TO LATAM

DigitalReef | June 18, 2021

DigitalReef, a global technology company, launched today as a large-scale fully integrated mobile marketing and advertising platform. DigitalReef was founded by combining five prominent digital advertising and marketing companies: Flowsense, Imagination Unwired, IMOX, Lemmonet, and MobTarget. DigitalReef had a total network of 300 million+ registered users, 3.3 billion monthly impressions, and reached about 70% of LATAM mobile users at the time of its start. DigitalReef's suit...

Read More
news image

Mobile Advertising

ZYNGA CLOSES ACQUISITION OF CHARTBOOST, A LEADING MOBILE ADVERTISING AND MONETIZATION PLATFORM

Zynga | August 10, 2021

Zynga Inc., a global leader in interactive entertainment, and Chartboost, a leading mobile programmatic advertising and monetization platform, announced today that the companies have closed the transaction under which Zynga acquired 100% of Chartboost for a total purchase price of approximately $250 million in cash. The close of this acquisition is effective as of August 4, 2021. Chartboost is a unified advertising platform that includes a Demand Side Platform (DSP) as well as Sup...

Read More
news image

IAS HOLIDAY SHOPPING DATA SHOWS CONTEXTUALLY RELEVANT ADS WILL BE KEY FOR ADVERTISERS THIS HOLIDAY SEASON

Integral Ad Science | September 23, 2020

Integral Ad Science (IAS), the global leader in digital ad verification, today released results from its 2020 consumer study on holiday shopping habits. Key findings from the study show that this year consumers are relying on online shopping and digital ads to find the perfect gifts for their friends and families this holiday season. Given the effects of the global pandemic and accompanying social distancing measures, consumer habits are shifting to account for these new realities. Almost eight ...

Read More

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Advertiser Campaign Management, CMO Strategy

Next-gen Sales: Power of Advanced Quote Management Providers

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Ad Tech and Martech

Getting smart about ad waste

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C-Suite On Deck

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Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

Contact Us