Brass

phocuswire | February 26, 2020

Given travel marketers’ established role in pushing the boundaries of advertising, a lot of the crystal-gazing that happens in our industry every year involves speculation about exciting developments in artificial intelligence, machine learning and other automated innovations. To be sure, these things are happening, but focusing on this sliver of innovation within travel advertising neglects the mega-forces that are reshaping the industry right before our eyes. In 2020, the major forces th...

PROGRAMMATIC ADVERTISING

Comcast Advertising | October 13, 2022

Comcast Advertising today released a new report titled “TV Makes Memories.” The report highlights how ads in the television environment have a unique ability to drive memories – suggesting this is due to three factors of engagement that are important for branding outcomes: attention, connection and repetition. “TV Makes Memories” reveals that these outcomes, and consequently the strongest memories, are most effectively achieved through premium, long-form TV advertis...

AD TECH AND MARTECH

Vonage | October 20, 2021

Vonage, a global leader in cloud communications helping businesses accelerate their digital transformation, today announced that it has acquired Jumper.ai, a Singapore-based leader in omnichannel conversational commerce solutions. Jumper.ai's team will join Vonage's Product and Engineering group. With this acquisition, Vonage gains significant technology and developer-focused talent, as well as expertise in conversational commerce, complementing the programmable, flexible ...

DISPLAY ADVERTISING

Teikametrics | September 12, 2022

Teikametrics, the leading optimization platform for sellers on Amazon and Walmart, announced today that it will be part of a breakout session at Amazon Accelerate next week at the Seattle Convention Center. Teikametrics’ Laura Pattison, the company’s director of premium services, will participate in the “Visualizing Your Advertising and Retail Performance” panel, a discussion of how to use advanced analytics and data visualization to understand where a sell...