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605, Conviva | September 22, 2022
605, a global leader in television and cross-platform measurement, analytics and attribution, announced today a data and technology collaboration agreement with Conviva, the leading streaming analytics platform. This collaboration will bring de-duplicated, standardized data to video and advertising industry customers worldwide, enabling full-census measurement of content and advertising across premium video. Standardizing publisher first-party streaming data as the foundation for 605’s ...
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Loop Media, Hivestack | September 01, 2022
Loop Media, Inc. (“Loop Media” or “Loop”) (OTC: LPTV), a leading multi-channel streaming platform that provides curated music video and branded entertainment channels for businesses and consumers, today announced it has partnered with Hivestack, one of the world’s leading, independent programmatic digital out of home (“DOOH”) ad tech companies, operating across both the demand and supply side of the industry.
Through this partnership, Loop...
YouTube | January 12, 2021
YouTube is turning post-roll ads on naturally for all recordings that are qualified to serve ads.
YouTube instructs makers with respect to this adjustment in the principal news update of the year on its Creator Insider channel.
A "monetizing" maker is somebody who has applied for, and been acknowledged into, the YouTube Partner Program (YPP).
Makers who have a place with the YPP can run ads in their videos and acquire a cut of the income dep...
LG Ads Solutions | September 09, 2022
LG Ads Solutions, the connected TV and cross-screen advertising service, today announced three new executive appointments. Joining the team are Tony Marlow as Global Chief Marketing Officer, Barbie Brewer as Global Head of Human Resources, and Edward Wale, as Vice President, Europe. The new appointments will help fuel continued business momentum amidst strong growth in the connected TV (CTV) advertising industry globally.
Advertisers have increased CTV media investments as viewers...
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