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Advertiser Campaign Management

YAHOO AND COMSCORE PARTNER TO BRING ADVANCED BRAND PROTECTION, CONTEXTUAL SOLUTIONS TO CTV CAMPAIGNS

Yahoo, Comscore | August 22, 2022

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Yahoo today announced a partnership with Comscore (Nasdaq: SCOR) to give Yahoo DSP advertisers additional and enhanced brand safety and suitability controls for connected TV (CTV) campaigns. Additionally, contextual segments - leveraging categories like TV genre - support campaign relevancy and reach within identity-less CTV app environments. “The CTV landscape continues to see tremendous growth, and as spend increases, advertisers want to ensure content suitab...

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Ad Tech and Martech

LOOP MEDIA ANNOUNCES STRATEGIC ALIGNMENT WITH MICROSOFT ADVERTISING

businesswire | August 14, 2023

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Loop Media, Inc. ("Loop Media") (NYSE American: LPTV), the free streaming television media company for business which provides over 2 billion video views every month via restaurants, retail businesses, office buildings, doctors’ offices, airports, bars and college campuses, announced today Microsoft Advertising has created a new inventory category for SSP partnerships, called CTV Out of Home (OOH). This first of its kind SSP category will provide an additional di...

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Ad Networks, Ad Tech and Martech

TPN SELECTS ADADAPTED TO DRIVE DIGITAL CONVERSIONS FOR ITS CPG PARTNERS

Business Wire | July 19, 2023

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AdAdapted, an advertising technology solution that gets brands onto shopping lists and into carts, today announced that TPN, a creative commerce agency specializing in CPG and shopper marketing, has selected the adtech solution provider to drive conversions for its CPG clients in the food and household cleaning categories. TPN, which works with consumer goods brands such as Hershey, Sara Lee and Espolon Tequila, chose AdAdapted to improve how its clients reach consumers during t...

Read More

Ad Networks

ANIVIEW BOLSTERS ITS CUSTOMERS’ CTV AD-SERVING CAPABILITIES WITH SSAI

AniView | January 31, 2022

news image

AniView a leading provider of holistic end-to-end video ad-serving Saas platform for publishers, launches its Server-Side Ad Insertion (SSAI) feature, which allows advertisers to seamlessly insert video ads into high-quality, long-form content. Providing a similar user experience to broadcast TV, SSAI enables a buffer-less transition from content to ad, and then back to content. Audiences today are consuming much more episodic, long-form video on demand (VOD) and live-streaming co...

Read More
news image

Advertiser Campaign Management

YAHOO AND COMSCORE PARTNER TO BRING ADVANCED BRAND PROTECTION, CONTEXTUAL SOLUTIONS TO CTV CAMPAIGNS

Yahoo, Comscore | August 22, 2022

Yahoo today announced a partnership with Comscore (Nasdaq: SCOR) to give Yahoo DSP advertisers additional and enhanced brand safety and suitability controls for connected TV (CTV) campaigns. Additionally, contextual segments - leveraging categories like TV genre - support campaign relevancy and reach within identity-less CTV app environments. “The CTV landscape continues to see tremendous growth, and as spend increases, advertisers want to ensure content suitab...

Read More
news image

Ad Tech and Martech

LOOP MEDIA ANNOUNCES STRATEGIC ALIGNMENT WITH MICROSOFT ADVERTISING

businesswire | August 14, 2023

Loop Media, Inc. ("Loop Media") (NYSE American: LPTV), the free streaming television media company for business which provides over 2 billion video views every month via restaurants, retail businesses, office buildings, doctors’ offices, airports, bars and college campuses, announced today Microsoft Advertising has created a new inventory category for SSP partnerships, called CTV Out of Home (OOH). This first of its kind SSP category will provide an additional di...

Read More
news image

Ad Networks, Ad Tech and Martech

TPN SELECTS ADADAPTED TO DRIVE DIGITAL CONVERSIONS FOR ITS CPG PARTNERS

Business Wire | July 19, 2023

AdAdapted, an advertising technology solution that gets brands onto shopping lists and into carts, today announced that TPN, a creative commerce agency specializing in CPG and shopper marketing, has selected the adtech solution provider to drive conversions for its CPG clients in the food and household cleaning categories. TPN, which works with consumer goods brands such as Hershey, Sara Lee and Espolon Tequila, chose AdAdapted to improve how its clients reach consumers during t...

Read More
news image

Ad Networks

ANIVIEW BOLSTERS ITS CUSTOMERS’ CTV AD-SERVING CAPABILITIES WITH SSAI

AniView | January 31, 2022

AniView a leading provider of holistic end-to-end video ad-serving Saas platform for publishers, launches its Server-Side Ad Insertion (SSAI) feature, which allows advertisers to seamlessly insert video ads into high-quality, long-form content. Providing a similar user experience to broadcast TV, SSAI enables a buffer-less transition from content to ad, and then back to content. Audiences today are consuming much more episodic, long-form video on demand (VOD) and live-streaming co...

Read More

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Events

C-Suite On Deck

Responsive image

Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

Contact Us