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GOOGLE ADS MAKES MULTIPLE CHANGES TO APP CAMPAIGNS FOR MORE CONVERSIONS

Google | August 06, 2020

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Google Ads is making several changes to app campaigns that are designed to simplify the creation process and and generate more conversions. App campaigns in Google Ads can now be optimized specifically for driving as many app installs within as short a timeframe as possible. An update coming later this year will simplify the campaign creation process with a new tool for optimizing images. Here’s more about each of these updates to app campaigns. Maximize Conversions Bidding in App Campaign...

Read More

COVID-19 ECONOMY: 2020 FORECAST FOR 21 MEDIA CATEGORIES

MediaVillage | April 23, 2020

news image

The Myers Report has issued updated 2020 economic forecasts for 21 advertising categories, plus digital and legacy/linear break-outs for eight of those categories. (Scroll down for 21 category details.) For additional insights on the advertising outlook through 2020 . We project a 20% overall decline in 2020 ad spend, with greater declines in most categories offset by projected 26% increases in online originated video advertising and interactive/OTT/Addressable TV advertising. Not su...

Read More

LINKEDIN ANNOUNCED ENGAGEMENT RETARGETING OPTIONS FOR LEAD ADS AND VIDEO

LinkedIn | June 04, 2020

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LinkedIn has announced much-anticipated targeting for its ads: engagement retargeting options for Lead Ads and Video views. LinkedIn has announced much-anticipated targeting for its ads: engagement retargeting options.

  • Read More
  • FACEBOOK USERS ARE SEEING FEWER ADS AND CLICKING MORE

    fool | January 29, 2020

    news image

    Facebook doesn't have any more room to squeeze more advertisements into its news feed without negatively affecting its user engagement. It hit that sticking point over three years ago, but it hasn't stopped the company from growing its ad revenue. The social media company has been able to overcome the challenge by growing active advertisers and improving its targeting and measurement capabilities. In turn, users see more relevant ads, and they're more likely to click on them. More cl...

    Read More

    Google | August 06, 2020

    news image

    GOOGLE ADS MAKES MULTIPLE CHANGES TO APP CAMPAIGNS FOR MORE CONVERSIONS

    Google Ads is making several changes to app campaigns that are designed to simplify the creation process and and generate more conversions. App campaigns in Google Ads can now be optimized specifically for driving as many app installs within as short a timeframe as possible. An update coming later this year will simplify the campaign creation process with a new tool for optimizing images. Here’s more about each of these updates to app campaigns. Maximize Conversions Bidding in App Campaign...

    Read More

    MediaVillage | April 23, 2020

    news image

    COVID-19 ECONOMY: 2020 FORECAST FOR 21 MEDIA CATEGORIES

    The Myers Report has issued updated 2020 economic forecasts for 21 advertising categories, plus digital and legacy/linear break-outs for eight of those categories. (Scroll down for 21 category details.) For additional insights on the advertising outlook through 2020 . We project a 20% overall decline in 2020 ad spend, with greater declines in most categories offset by projected 26% increases in online originated video advertising and interactive/OTT/Addressable TV advertising. Not su...

    Read More

    LinkedIn | June 04, 2020

    news image

    LINKEDIN ANNOUNCED ENGAGEMENT RETARGETING OPTIONS FOR LEAD ADS AND VIDEO

    LinkedIn has announced much-anticipated targeting for its ads: engagement retargeting options for Lead Ads and Video views. LinkedIn has announced much-anticipated targeting for its ads: engagement retargeting options.

  • Read More
  • fool | January 29, 2020

    news image

    FACEBOOK USERS ARE SEEING FEWER ADS AND CLICKING MORE

    Facebook doesn't have any more room to squeeze more advertisements into its news feed without negatively affecting its user engagement. It hit that sticking point over three years ago, but it hasn't stopped the company from growing its ad revenue. The social media company has been able to overcome the challenge by growing active advertisers and improving its targeting and measurement capabilities. In turn, users see more relevant ads, and they're more likely to click on them. More cl...

    Read More