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CRUISE LINE ADS GET CAUGHT IN A CORONAVIRUS NEWS CYCLE

nytimes | March 10, 2020

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The CNN show “Erin Burnett OutFront” spent much of its time on Friday focused, like many other news programs, on the coronavirus outbreak and the thousands of people isolated on the Grand Princess cruise ship near California. During the commercial break, one spot stood out: an upbeat ad for Norwegian Cruise Line, a competitor. It was one of many awkward ad placements as companies try to reach skittish customers while protecting their brands from becoming collateral damage in the grow...

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TRILLER PARTNERS WITH DIGITAL ADVERTISING PLATFORM CONSUMABLE, GIVING TRILLER ACCESS TO ITS 250 MILLION USERS

Triller | October 05, 2020

news image

Triller announced today its partnership with digital advertising company Consumable. This will further monetize the Triller platform, by inserting programmatic advertising between Triller's short-form video content units. Included in this year's Inc 5000 list, Consumable is an ad technology platform that pairs engaging bite-size content with digital display and video ads. With a unique understanding for user's relatively short attention span, Consumable prides itself on creating adve...

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AD NETWORKS

COMCAST ADVERTISING NAMES JAMES ROOKE PRESIDENT

Comcast Advertising | July 11, 2022

news image

Today, Comcast Advertising announced that James Rooke has been named to the role of President. In this position, Rooke will oversee the operation of the company, whose brands include Effectv, FreeWheel and AudienceXpress. Rooke, who was previously General Manager of Effectv, replaces Marcien Jenckes, who was recently tapped to lead the new joint venture between Charter and Comcast and serve as Managing Director for Comcast Advertising in a dual role. Rooke will report into Jenckes...

Read More

AD NETWORKS

ZEROSUM LAUNCHES AUTO-STREAM: WORLD'S FIRST HIGH-PERFORMANCE OTT/CTV AI-DRIVEN ADVERTISING PLATFORM FOR AUTO DEALERS & MARKETERS

ZeroSum | November 11, 2021

news image

ZeroSum, an industry leading provider of software, data and marketing automation services to the automotive industry, has launched Auto-Stream, a first-of-its-kind platform that utilizes real-time data to assist auto dealers and marketers with the transition from traditional TV to over-the-top (OTT) and connected TV (CTV) advertising to drive faster auto sales and lower advertising costs. For many auto dealers looking to make the switch to OTT and CTV, barriers such as OEM brand s...

Read More
news image

CRUISE LINE ADS GET CAUGHT IN A CORONAVIRUS NEWS CYCLE

nytimes | March 10, 2020

The CNN show “Erin Burnett OutFront” spent much of its time on Friday focused, like many other news programs, on the coronavirus outbreak and the thousands of people isolated on the Grand Princess cruise ship near California. During the commercial break, one spot stood out: an upbeat ad for Norwegian Cruise Line, a competitor. It was one of many awkward ad placements as companies try to reach skittish customers while protecting their brands from becoming collateral damage in the grow...

Read More
news image

TRILLER PARTNERS WITH DIGITAL ADVERTISING PLATFORM CONSUMABLE, GIVING TRILLER ACCESS TO ITS 250 MILLION USERS

Triller | October 05, 2020

Triller announced today its partnership with digital advertising company Consumable. This will further monetize the Triller platform, by inserting programmatic advertising between Triller's short-form video content units. Included in this year's Inc 5000 list, Consumable is an ad technology platform that pairs engaging bite-size content with digital display and video ads. With a unique understanding for user's relatively short attention span, Consumable prides itself on creating adve...

Read More
news image

AD NETWORKS

COMCAST ADVERTISING NAMES JAMES ROOKE PRESIDENT

Comcast Advertising | July 11, 2022

Today, Comcast Advertising announced that James Rooke has been named to the role of President. In this position, Rooke will oversee the operation of the company, whose brands include Effectv, FreeWheel and AudienceXpress. Rooke, who was previously General Manager of Effectv, replaces Marcien Jenckes, who was recently tapped to lead the new joint venture between Charter and Comcast and serve as Managing Director for Comcast Advertising in a dual role. Rooke will report into Jenckes...

Read More
news image

AD NETWORKS

ZEROSUM LAUNCHES AUTO-STREAM: WORLD'S FIRST HIGH-PERFORMANCE OTT/CTV AI-DRIVEN ADVERTISING PLATFORM FOR AUTO DEALERS & MARKETERS

ZeroSum | November 11, 2021

ZeroSum, an industry leading provider of software, data and marketing automation services to the automotive industry, has launched Auto-Stream, a first-of-its-kind platform that utilizes real-time data to assist auto dealers and marketers with the transition from traditional TV to over-the-top (OTT) and connected TV (CTV) advertising to drive faster auto sales and lower advertising costs. For many auto dealers looking to make the switch to OTT and CTV, barriers such as OEM brand s...

Read More