Brokaw Inc.

brokaw.com

Brokaw Inc., named Agency Spotter’s 1 Advertising Agency in the U.S. this past January 2018, is a global marketing, advertising, and design firm that specializes in helping brands rise above the blah blah including GE Lighting, Sbarro, Great Lakes Brewing Company, Tim Hortons, PURELL, TravelCenters of America, and Cayman Jack Margaritas. A former Ad Age Small Agency of the Year recipient, Brokaw Inc. is owned and operated by brothers Tim & Gregg Brokaw and headquartered on the corner of West 6th and Lakeside Avenue in downtown Cleveland’s Warehouse District.

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PRIVACY CHANGES ARE MAKING MOBILE ADVERTISING MORE COMPLICATED

adweek | February 28, 2020

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U.S. mobile advertising revenue is now worth $70 billion, according to IAB numbers. And the in-app mobile advertising economy–ads not served across the mobile web–is forecast to be worth $226 billion across the globe by 2025.n But a cloud hovers above the space because the industry’s major platform providers (with regulators peering over their shoulders) are growing increasingly preoccupied with privacy. Last month, Google confirmed it would retire the use of cookies for ad tar...

Read More

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theguardian | January 29, 2020

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The Guardian will no longer accept advertising from oil and gas companies, becoming the first major global news organisation to institute an outright ban on taking money from companies that extract fossil fuels. The move, which follows efforts to reduce the company’s carbon footprint and increase reporting on the climate emergency, was announced on Wednesday and will be implemented with immediate effect. The ban will apply to any business primarily involved in extracting fossil fuels, incl...

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seroundtable | March 11, 2020

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Google is now not allowing its advertisers to bid and place ads on face mask related keywords. Lane Rizzardini first notified me of this on Twitter by sharing a screen shot of Google Ads disallowing this in the advertising portal. If you try to search for these keywords, I personally do not see any Google Ads show up in Google search.Google sent Search Engine Land a statement that reads "We're committed to protecting users and surfacing helpful, authoritative information as the coronavi...

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Ad Networks

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Google | April 04, 2022

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PRIVACY CHANGES ARE MAKING MOBILE ADVERTISING MORE COMPLICATED

adweek | February 28, 2020

U.S. mobile advertising revenue is now worth $70 billion, according to IAB numbers. And the in-app mobile advertising economy–ads not served across the mobile web–is forecast to be worth $226 billion across the globe by 2025.n But a cloud hovers above the space because the industry’s major platform providers (with regulators peering over their shoulders) are growing increasingly preoccupied with privacy. Last month, Google confirmed it would retire the use of cookies for ad tar...

Read More
news image

GUARDIAN TO BAN ADVERTISING FROM FOSSIL FUEL FIRMS

theguardian | January 29, 2020

The Guardian will no longer accept advertising from oil and gas companies, becoming the first major global news organisation to institute an outright ban on taking money from companies that extract fossil fuels. The move, which follows efforts to reduce the company’s carbon footprint and increase reporting on the climate emergency, was announced on Wednesday and will be implemented with immediate effect. The ban will apply to any business primarily involved in extracting fossil fuels, incl...

Read More
news image

GOOGLE ADS NOW PREVENTS ADVERTISING FACE MASKS

seroundtable | March 11, 2020

Google is now not allowing its advertisers to bid and place ads on face mask related keywords. Lane Rizzardini first notified me of this on Twitter by sharing a screen shot of Google Ads disallowing this in the advertising portal. If you try to search for these keywords, I personally do not see any Google Ads show up in Google search.Google sent Search Engine Land a statement that reads "We're committed to protecting users and surfacing helpful, authoritative information as the coronavi...

Read More
news image

Ad Networks

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Google | April 04, 2022

Google has announced the next stage of Privacy Sandbox testing for ad relevance and measurement purposes. Starting 31 March 2022, developers all over the globe can test Topics, FLEDGE and Attribution Reporting APIs in Chrome's Canary version. The Sandbox is a new ad targeting stack that Google has bought to replace cookies tracking-based targeted Chrome advertising. There had been concerns about the collection of user data despite Google's frequent additions of privacy-foc...

Read More

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Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

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