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Colling Media | December 02, 2020
Phoenix-based Colling Media is pushing the limits of advertising with its most recent product introduction: utilizing a client's first-party information to produce high-changing over leads from Google Ads, and robotizing them to zero in on purchasers well on the way to become paying customers.
First-party data is the information a business gathers directly from possible customers. Such data incorporates moves consumers take, for example, filling out forms and other online acti...
Zype, TripleLift, Vevo | September 30, 2022
Zype, the leading video API and infrastructure platform, and TripleLift, the advertising technology company reinventing ad placements, today announced an integration that allows joint customers to leverage In-Show advertising within playout streams on connected TV (CTV) platforms.
Customers using Zype’s Playout 2.0 to curate and deliver digital linear programming for OTT platforms can now leverage TripleLift's In-Show solutions to provide unique, non-disruptive, integrat...
adage | February 04, 2020
Bank of America consolidated its advertising business with a dedicated Publicis Groupe team that will include creative agency Leo Burnett, ending the company's partnership with Interpublic Group of Cos.' Hill Holliday. "Bank of America is consolidating external marketing agency resources with one network, Publicis Groupe, to accelerate our data-driven creative approach and enable us to continue to focus on efficiency," Meredith Verdone, Bank of America chief marketing officer, ...
fool | January 29, 2020
Facebook doesn't have any more room to squeeze more advertisements into its news feed without negatively affecting its user engagement. It hit that sticking point over three years ago, but it hasn't stopped the company from growing its ad revenue. The social media company has been able to overcome the challenge by growing active advertisers and improving its targeting and measurement capabilities. In turn, users see more relevant ads, and they're more likely to click on them. More cl...
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