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PureCars | July 02, 2020
PureCars, a leading provider of digital marketing and advertising insights for automotive dealers, today announced it has been certified as one of the official providers of digital advertising for the Honda HDCX Program. PureCars is now certified in a total of 15 OEM programs across the U.S.While the automotive industry continues to rebound from the March plummet of COVID-19-related auto sales, dealers have relied on digital advertising to drive consumer demand. Over the past few weeks, ad...
Display Advertising, Retargeting, Ad Networks
Teads | December 13, 2022
Teads, the global media platform, has enhanced its brand suitability and contextual advertising offering through a partnership with Integral Ad Science (IAS), a global leader in digital media quality. The partnership, which will see Teads integrate IAS’s Context Control solution for avoidance, will ensure advertisers avoid content deemed unsuitable for their brand. Available globally, advertisers can use Teads’ Ad Manager to access IAS’s curated list of contextual segments and ...
Advertiser Platforms
Business Wire | June 14, 2023
Madhive, a leading advertising software platform engineered for modern TV advertising, announced today that it has signed a definitive agreement with the Private Equity business within Goldman Sachs Asset Management (“Goldman Sachs”) for a $300 million investment in the company. Goldman Sachs’ significant equity investment comes as Madhive’s connected TV (“CTV”) advertising software platform is leading the TV industry’s expansion from li...
Facebook | September 24, 2020
The long-standing rule had been shifted to less stringent over the years, with this week marking their complete abandonment of the 20% text rule. Media buyers in Facebook’s platform began to notice recently a big change: their images were no longer being disapproved for a lot of text. When the Change Was Noticed. It’s been confirmed via a few sources the long-standing rule for Facebook Ad images being no more than 20% text has been sunset. Buyers started receiving direct communicatio...
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