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Burton Advertising is a full service advertising, marketing and public relations firm. We know that the advertising and marketing game can be a frustrating one. It’s hard. It’s unpredictable. The rules change on a daily basis. Sometimes, it can leave you feeling like you’re speaking a foreign language.

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AD NETWORKS, ADVERTISER CAMPAIGN MANAGEMENT

NBCUNIVERSAL’S PEACOCK MAKES $1 BILLION IN UPFRONT AD SALES

NBCUniversal's Peacock | July 01, 2022

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NBCUniversal's Peacock streamer made $1 billion in ad sales during its upfront ad negotiations, with total digital and streaming sales up 20% from last year, according to the media conglomerate, which confirmed today that it had concluded its upfront negotiations. NBCU is the latest media company to announce the end of its upfront season, capping off a season in which many marketers frequently adjusted budgets to account for market uncertainty caused by various economic factor...

Read More

SOJERN’S DIGITAL ADVERTISING PLATFORM NOW AVAILABLE TO ALL HOTELS

webintravel | January 15, 2020

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A commission version of the same solution, known as ‘Pay On The Stay’, has been used by many hotels for some time. Offered as a direct bookings alternative to a hotel’s distribution deals with online travel agencies (OTAs), the digital marketing solution delivers “highly personalised advertising to consumers across multiple devices and digital channels such as Facebook and Instagram, video, display ads, and search,” said the company in a statement. The targeted ads ...

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BRAND MARKETING

IAS AND MEDIAOCEAN PARTNER TO TRANSFORM CAMPAIGN MANAGEMENT

IAS | December 09, 2021

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Integral Ad Science (Nasdaq: IAS), a global leader in digital media quality, today announced an advanced integration with Mediaocean, providing a new level of automated campaign management. Now media buyers and planners can seamlessly set up, launch, and adjust their digital campaigns within Mediaocean buyer workflow (Prisma) and automatically populate this information within IAS Signal. Initially available to select advertisers, this enhanced integration will launch globally in early 2022.
Read More

AD NETWORKS

BROADSIGN COLLABORATION STRENGTHENS STACKADAPT’S PROGRAMMATIC DOOH OFFERING

Broadsign, StackAdapt | January 31, 2023

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As demand for out-of-home (OOH) advertising continues to rise, StackAdapt, announced a collaboration with Broadsign that enables agencies and brands to access new OOH advertising options. The advertising technology partnership expands the OOH inventory accessible on StackAdapt's multi-channel digital advertising platform, giving StackAdapt users access to premium international screens in high-traffic areas through the Broadsign supply-side platform (SSP). The combination of...

Read More
news image

AD NETWORKS, ADVERTISER CAMPAIGN MANAGEMENT

NBCUNIVERSAL’S PEACOCK MAKES $1 BILLION IN UPFRONT AD SALES

NBCUniversal's Peacock | July 01, 2022

NBCUniversal's Peacock streamer made $1 billion in ad sales during its upfront ad negotiations, with total digital and streaming sales up 20% from last year, according to the media conglomerate, which confirmed today that it had concluded its upfront negotiations. NBCU is the latest media company to announce the end of its upfront season, capping off a season in which many marketers frequently adjusted budgets to account for market uncertainty caused by various economic factor...

Read More
news image

SOJERN’S DIGITAL ADVERTISING PLATFORM NOW AVAILABLE TO ALL HOTELS

webintravel | January 15, 2020

A commission version of the same solution, known as ‘Pay On The Stay’, has been used by many hotels for some time. Offered as a direct bookings alternative to a hotel’s distribution deals with online travel agencies (OTAs), the digital marketing solution delivers “highly personalised advertising to consumers across multiple devices and digital channels such as Facebook and Instagram, video, display ads, and search,” said the company in a statement. The targeted ads ...

Read More
news image

BRAND MARKETING

IAS AND MEDIAOCEAN PARTNER TO TRANSFORM CAMPAIGN MANAGEMENT

IAS | December 09, 2021

Integral Ad Science (Nasdaq: IAS), a global leader in digital media quality, today announced an advanced integration with Mediaocean, providing a new level of automated campaign management. Now media buyers and planners can seamlessly set up, launch, and adjust their digital campaigns within Mediaocean buyer workflow (Prisma) and automatically populate this information within IAS Signal. Initially available to select advertisers, this enhanced integration will launch globally in early 2022.
Read More

news image

AD NETWORKS

BROADSIGN COLLABORATION STRENGTHENS STACKADAPT’S PROGRAMMATIC DOOH OFFERING

Broadsign, StackAdapt | January 31, 2023

As demand for out-of-home (OOH) advertising continues to rise, StackAdapt, announced a collaboration with Broadsign that enables agencies and brands to access new OOH advertising options. The advertising technology partnership expands the OOH inventory accessible on StackAdapt's multi-channel digital advertising platform, giving StackAdapt users access to premium international screens in high-traffic areas through the Broadsign supply-side platform (SSP). The combination of...

Read More

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Events

C-Suite On Deck

Responsive image

Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

Contact Us