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Burton Advertising is a full service advertising, marketing and public relations firm. We know that the advertising and marketing game can be a frustrating one. It’s hard. It’s unpredictable. The rules change on a daily basis. Sometimes, it can leave you feeling like you’re speaking a foreign language.

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Ad Tech and Martech

IAS LAUNCHES NEW MADE FOR ADVERTISING (MFA) AI-DRIVEN SITE DETECTION AND AVOIDANCE TECHNOLOGY

Integral Ad Science | October 19, 2023

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Integral Ad Science (Nasdaq: IAS), a leading global media measurement and optimization platform, today announced a new Made for Advertising (MFA) AI-driven site detection and avoidance product. The company's MFA site technology aims to improve transparency into advertiser campaign quality, identify where spend is being allocated, and inform optimizations to minimize waste on MFA site...

Read More

Programmatic Advertising

NEW COMCAST ADVERTISING RESEARCH REVEALS LONG-FORM TV AND STREAMING ADVERTISING ARE TWICE AS MEMORABLE AS SHORT-FORM MOBILE DIGITAL ADVERTISING

Comcast Advertising | October 13, 2022

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Comcast Advertising today released a new report titled “TV Makes Memories.” The report highlights how ads in the television environment have a unique ability to drive memories – suggesting this is due to three factors of engagement that are important for branding outcomes: attention, connection and repetition. “TV Makes Memories” reveals that these outcomes, and consequently the strongest memories, are most effectively achieved through premium, long-form TV advertis...

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NATIVO MOBILE ADS SDK SEES 27% GROWTH IN ADOPTION BY OVER 400 PUBLISHERS

Nativo | July 20, 2020

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Nativo, the most advanced technology platform for advertising, today announced its latest release of Mobile Ads SDK, which seamlessly integrates native ads into publishers' Android and iOS mobile apps, has seen a 27% growth in adoption between January and May. The Mobile Ads SDK version 5 has unlocked new inventory on premium content-based apps that accounts for an increase of 30% of overall inventory for the same period.Nativo's Mobile Ads SDK allows publishers with sophisticated ...

Read More

Ad Tech and Martech

GLOBAL ENTERS MOBILE GAMING ARENA WITH STRATEGIC INVESTMENT AND EXCLUSIVE AD SALES DEAL

Odeeo, Global | June 14, 2022

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Global, the media & entertainment group, has announced today (13 June 2022) that it has invested in Odeeo, a tech start-up that delivers non-intrusive audio ads in mobile games. Global’s market-leading digital advertising platform DAX (Digital Ad Exchange) will become the company’s exclusive sales partner in the UK and in the U.S, expanding DAX’s existing podcast, digital audio, audio articles and programmatic outdoor offering for advertisers and creators. Read More

news image

Ad Tech and Martech

IAS LAUNCHES NEW MADE FOR ADVERTISING (MFA) AI-DRIVEN SITE DETECTION AND AVOIDANCE TECHNOLOGY

Integral Ad Science | October 19, 2023

Integral Ad Science (Nasdaq: IAS), a leading global media measurement and optimization platform, today announced a new Made for Advertising (MFA) AI-driven site detection and avoidance product. The company's MFA site technology aims to improve transparency into advertiser campaign quality, identify where spend is being allocated, and inform optimizations to minimize waste on MFA site...

Read More
news image

Programmatic Advertising

NEW COMCAST ADVERTISING RESEARCH REVEALS LONG-FORM TV AND STREAMING ADVERTISING ARE TWICE AS MEMORABLE AS SHORT-FORM MOBILE DIGITAL ADVERTISING

Comcast Advertising | October 13, 2022

Comcast Advertising today released a new report titled “TV Makes Memories.” The report highlights how ads in the television environment have a unique ability to drive memories – suggesting this is due to three factors of engagement that are important for branding outcomes: attention, connection and repetition. “TV Makes Memories” reveals that these outcomes, and consequently the strongest memories, are most effectively achieved through premium, long-form TV advertis...

Read More
news image

NATIVO MOBILE ADS SDK SEES 27% GROWTH IN ADOPTION BY OVER 400 PUBLISHERS

Nativo | July 20, 2020

Nativo, the most advanced technology platform for advertising, today announced its latest release of Mobile Ads SDK, which seamlessly integrates native ads into publishers' Android and iOS mobile apps, has seen a 27% growth in adoption between January and May. The Mobile Ads SDK version 5 has unlocked new inventory on premium content-based apps that accounts for an increase of 30% of overall inventory for the same period.Nativo's Mobile Ads SDK allows publishers with sophisticated ...

Read More
news image

Ad Tech and Martech

GLOBAL ENTERS MOBILE GAMING ARENA WITH STRATEGIC INVESTMENT AND EXCLUSIVE AD SALES DEAL

Odeeo, Global | June 14, 2022

Global, the media & entertainment group, has announced today (13 June 2022) that it has invested in Odeeo, a tech start-up that delivers non-intrusive audio ads in mobile games. Global’s market-leading digital advertising platform DAX (Digital Ad Exchange) will become the company’s exclusive sales partner in the UK and in the U.S, expanding DAX’s existing podcast, digital audio, audio articles and programmatic outdoor offering for advertisers and creators. Read More

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C-Suite On Deck

Responsive image

Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

Contact Us