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Burton Advertising is a full service advertising, marketing and public relations firm. We know that the advertising and marketing game can be a frustrating one. It’s hard. It’s unpredictable. The rules change on a daily basis. Sometimes, it can leave you feeling like you’re speaking a foreign language.

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ADVERTISING MANAGEMENT PLATFORM STARTUP LUMENAD CLOSES ANGEL FUNDING ROUND LED BY NEXT FRONTIER CAPITAL

globenewswire | March 05, 2020

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LumenAd, provider of a leading advertising management platform that organizes data from across the digital advertising ecosystem, today announced the close of a $2 million seed funding round led by Next Frontier Capital, a venture fund focused on partnering with mission-driven entrepreneurs to build Montana-based technology companies of impact. Other investors participating in the round included Alan Frazier (Founder and Chairman of Frazier Healthcare Partners), David Given (Partner at Blue Poin...

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IAS FIRST TO INTEGRATE WITH GOOGLE ADS DATA HUB FOR VIEWABILITY AND BRAND SAFETY FOR ADVERTISERS

Integral Ad Science | August 10, 2020

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Integral Ad Science (IAS), the global leader in digital ad verification, today announced it is the first verification company to integrate with Google Ads Data Hub (ADH), Google's privacy-focused data platform for advertisers. The IAS integration provides advertisers viewability, ad fraud, and brand safety measurement for YouTube via ADH.While IAS does not collect or use any private audience data for delivering its verification services, being the first with this new integration will h...

Read More

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VERVE GROUP AND SCREAM MALMO INCREASE REACH BY 21% ACROSS UNIQUE AUDIENCES BY ACTIVATING THE ID5 ID WITHIN PUBMATIC’S PLATFORM

PubMatic | November 24, 2021

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PubMatic, a sell-side platform that delivers superior outcomes for digital advertising, announced that Verve Group, a global consumer-first advertising suite, and Scream Malmo, a Swedish full-service media agency, have successfully employed the ID5 ID within PubMatic to reach and effectively target new consumers on mobile web and desktop at scale. The deprecation of third-party cookies and changes to Apple’s IDFA require that media buyers find new audience targeting and meas...

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DMS LAUNCHES NEW DIGITAL ADVERTISING TECHNOLOGY TO MATCH CONSUMER DEMAND

DMS | October 19, 2020

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Digital Media Solutions, Inc. (NYSE: DMS), an innovative global solutions provider of digital performance advertising and a connection point between digital advertising clients and their prospective customers, has noted that online comparison shopping has quickly become part of the “new normal” for consumers when making purchase decisions. In response to this new digital shopping trend, Digital Media Solutions has launched DMS Exchange to match high-intent consumers with the brands t...

Read More
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ADVERTISING MANAGEMENT PLATFORM STARTUP LUMENAD CLOSES ANGEL FUNDING ROUND LED BY NEXT FRONTIER CAPITAL

globenewswire | March 05, 2020

LumenAd, provider of a leading advertising management platform that organizes data from across the digital advertising ecosystem, today announced the close of a $2 million seed funding round led by Next Frontier Capital, a venture fund focused on partnering with mission-driven entrepreneurs to build Montana-based technology companies of impact. Other investors participating in the round included Alan Frazier (Founder and Chairman of Frazier Healthcare Partners), David Given (Partner at Blue Poin...

Read More
news image

IAS FIRST TO INTEGRATE WITH GOOGLE ADS DATA HUB FOR VIEWABILITY AND BRAND SAFETY FOR ADVERTISERS

Integral Ad Science | August 10, 2020

Integral Ad Science (IAS), the global leader in digital ad verification, today announced it is the first verification company to integrate with Google Ads Data Hub (ADH), Google's privacy-focused data platform for advertisers. The IAS integration provides advertisers viewability, ad fraud, and brand safety measurement for YouTube via ADH.While IAS does not collect or use any private audience data for delivering its verification services, being the first with this new integration will h...

Read More
news image

DISPLAY ADVERTISING

VERVE GROUP AND SCREAM MALMO INCREASE REACH BY 21% ACROSS UNIQUE AUDIENCES BY ACTIVATING THE ID5 ID WITHIN PUBMATIC’S PLATFORM

PubMatic | November 24, 2021

PubMatic, a sell-side platform that delivers superior outcomes for digital advertising, announced that Verve Group, a global consumer-first advertising suite, and Scream Malmo, a Swedish full-service media agency, have successfully employed the ID5 ID within PubMatic to reach and effectively target new consumers on mobile web and desktop at scale. The deprecation of third-party cookies and changes to Apple’s IDFA require that media buyers find new audience targeting and meas...

Read More
news image

DMS LAUNCHES NEW DIGITAL ADVERTISING TECHNOLOGY TO MATCH CONSUMER DEMAND

DMS | October 19, 2020

Digital Media Solutions, Inc. (NYSE: DMS), an innovative global solutions provider of digital performance advertising and a connection point between digital advertising clients and their prospective customers, has noted that online comparison shopping has quickly become part of the “new normal” for consumers when making purchase decisions. In response to this new digital shopping trend, Digital Media Solutions has launched DMS Exchange to match high-intent consumers with the brands t...

Read More