Captify

Google | August 07, 2020

Google is giving advertisers new ways to capture leads by adding lead form extensions to YouTube and Discovery campaigns.Lead form extensions were first introduced last year when Google enabled them for search campaigns.These extensions allow advertisers to append lead forms to ads that appear in search results – and now YouTube and Discover as well.The forms appear after users express interest in the ads by clicking on them.Then the ad will expand into a conversion...

ADVERTISER PLATFORMS

Catalina | December 02, 2021

Leading shopper intelligence and omni-channel media provider Catalina and GSTV, the national video network engaging and entertaining targeted audiences at scale across tens of thousands of fuel retailers, have formed a strategic partnership to make GSTV an integral part of more retailers' and CPG brands' retail media strategies. Catalina will provide the required measurement metrics that demonstrate the efficiency and effectiveness of advertising on GSTV to help retailers and brands clos...

PROGRAMMATIC ADVERTISING

Admixer | September 02, 2021

One of the main aims of Admixer is to support projects and initiatives that educate the digital advertising community by delivering accessible high-end field expertise. During Adsider LIVE / Programmatic Spend fifteen experts from the leading industry companies, Admixer, PubMatic, Algorix, Adtarget, Awarion, and Unruly will explain how their clients managed to succeed in crisis and explain the upcoming changes in the advertising industry. Speakers and lecturers of w...

AD TECH AND MARTECH

National World, DanAds | August 18, 2022

National World today (August 16th, 2022) announces that it is building a custom self-serve advertising platform with DanAds. The new ad platform will automate the ad buying process and offer greater flexibility to advertisers, allowing businesses of all sizes to easily access National World’s portfolio. To design the platform, National World has partnered with DanAds – an industry expert with experience supporting global media brands like Bloomberg Media and the Washington Post.
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