Captify

PROGRAMMATIC ADVERTISING

PR Newswire | May 05, 2023

Sonobi revealed a new programmatic advertising partnership with Captify and MediaMath to offer brands a path to launch or scale their CTV advertising efforts. CTV, or connected television, is one of the fastest-growing opportunities for advertisers. However, there’s a major challenge: How can a brand be sure its targeted users are actually the ones watching? Programmatic CTV advertising has struggled to deliver targeted audiences, creating an environment with too little tr...

effinghamdailynews | January 13, 2020

The tech giant recently announced it would not ban false political advertising, or disallow ad targeting that could fuel discrimination or racism and generally create even bigger divides in the American electorate. Facebook is shirking it social responsibility as a company with great power to influence the next election and American democracy. Google has agreed to prohibit ads making false claims and so called “deep-fake” videos that mislead through doctoring images or using a real i...

borneobulletin | January 13, 2020

Two powerful Maryland politicians want that ad chasing you around the Internet to pay the state for the privilege of collecting your data. Maryland’s current and former Senate presidents have proposed a novel way to pioneer taxes on targetted digital advertising, a plan they estimate could deliver more than USD100 million per year to help pay for a sweeping education overhaul. In what appears to be first-in-the-nation legislation, social media companies such as Facebook and Google would fa...

Adweek | January 13, 2020

The trend of college admissions officers visiting the social media profiles of applicants is back on the upswing, according to the latest survey from Kaplan Test Prep. The educational and career-services provider polled nearly 300 college admissions officers and found that 36% of them turn to applicants' profiles on social platforms including Facebook, Instagram, Twitter. Read More