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Captify powers decisions globally through Search Intelligence. Captify’s unique Semantic Technology analyses billions of monthly searches to power insights and media across all channels and on every device. Captify’s actionable insights play a crucial role for brands and advertisers; revealing macro world trends, consumer interests, inner-life behaviours and intent signals.

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W2O ACQUIRES ADVERTISING AND MEDICAL EDUCATION AGENCY 21GRAMS

pmlive | January 22, 2020

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The acquisition strengthens W2O’s position in medical and scientific communications, and will extend the group’s engagement with healthcare influencers. The addition of 21GRAMS to the group’s roster also complements W2O’s three most recent acquisitions Arcus Medica, ISO. health and Radius Digital Science. “21GRAMS is a true innovator, offering something different and more profound than its competitors. The agency’s philosophy that the work can and should tap i...

Read More

ADS RUNNING ON GOOGLE’S NETWORK ALONGSIDE BASELESS CLAIMS AROUND COVID-19 VIRUS

Google | June 03, 2020

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Global Disinformation Index recently reviewed 49 sites running baseless claims about the virus, and found Google placed ads on 84% of them. Search and social platforms have had a lot to contend with when it comes to COVID-19.

  • Read More
  • MEDIA EXECUTIVES PRESSURE ADVERTISERS ON QUALITY NEWS

    axios | February 04, 2020

    news image

    Media executives are ramping up the public pressure on companies to invest in advertising against quality news. Between the lines: It's one of the biggest complaints news publishers have privately mentioned to Axios over the past year. While the the Trump presidency was at first seen as a boon to news companies, media executives now call it a growing liability to their ad businesses. Why it matters: News content can be tricky for advertisers to navigate, but media executives argue that it...

    Read More

    ADVERTISER CAMPAIGN MANAGEMENT

    NEW STUDY FINDS PROGRAMMATIC IN-APP ADVERTISING HELPS DRIVE BRAND AFFINITY AND CUSTOMER ENGAGEMENT IN APAC

    PubMatic, Inc. | February 21, 2022

    news image

    PubMatic (Nasdaq: PUBM), a sell-side platform that delivers superior outcomes for digital advertising, today released the findings from a custom commissioned Forrester Consulting study entitled “The State Of Programmatic In-App Advertising In APAC.” The study, which surveyed 472 advertising decision makers in China, Singapore, India, Japan, Indonesia, South Korea, Thailand and Vietnam, uncovers several significant findings. As advertising budgets in APAC shift towards ...

    Read More
    news image

    W2O ACQUIRES ADVERTISING AND MEDICAL EDUCATION AGENCY 21GRAMS

    pmlive | January 22, 2020

    The acquisition strengthens W2O’s position in medical and scientific communications, and will extend the group’s engagement with healthcare influencers. The addition of 21GRAMS to the group’s roster also complements W2O’s three most recent acquisitions Arcus Medica, ISO. health and Radius Digital Science. “21GRAMS is a true innovator, offering something different and more profound than its competitors. The agency’s philosophy that the work can and should tap i...

    Read More
    news image

    ADS RUNNING ON GOOGLE’S NETWORK ALONGSIDE BASELESS CLAIMS AROUND COVID-19 VIRUS

    Google | June 03, 2020

    Global Disinformation Index recently reviewed 49 sites running baseless claims about the virus, and found Google placed ads on 84% of them. Search and social platforms have had a lot to contend with when it comes to COVID-19.

  • Read More
  • news image

    MEDIA EXECUTIVES PRESSURE ADVERTISERS ON QUALITY NEWS

    axios | February 04, 2020

    Media executives are ramping up the public pressure on companies to invest in advertising against quality news. Between the lines: It's one of the biggest complaints news publishers have privately mentioned to Axios over the past year. While the the Trump presidency was at first seen as a boon to news companies, media executives now call it a growing liability to their ad businesses. Why it matters: News content can be tricky for advertisers to navigate, but media executives argue that it...

    Read More
    news image

    ADVERTISER CAMPAIGN MANAGEMENT

    NEW STUDY FINDS PROGRAMMATIC IN-APP ADVERTISING HELPS DRIVE BRAND AFFINITY AND CUSTOMER ENGAGEMENT IN APAC

    PubMatic, Inc. | February 21, 2022

    PubMatic (Nasdaq: PUBM), a sell-side platform that delivers superior outcomes for digital advertising, today released the findings from a custom commissioned Forrester Consulting study entitled “The State Of Programmatic In-App Advertising In APAC.” The study, which surveyed 472 advertising decision makers in China, Singapore, India, Japan, Indonesia, South Korea, Thailand and Vietnam, uncovers several significant findings. As advertising budgets in APAC shift towards ...

    Read More

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    C-Suite On Deck

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    Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

    Contact Us