Carat Australia

Falcon.io | November 05, 2020

Falcon.io, a Cision organization, distributed another report revealing how the general population is burning-through and drawing in with election information via web-based media. The extraordinary component article is the most recent investigation to be distributed for Cision's 2020 State of the Election blog arrangement, a week by week fair media examination of the U.S. official election. "The U.S. presidential election has been polarizing not just for the American publi...

MOBILE ADVERTISING

PubMatic, IAB Europe | March 17, 2022

PubMatic (Nasdaq: PUBM), an independent technology company maximising customer value by delivering digital advertising’s supply chain of the future, in partnership with IAB Europe, today released an industry report titled “The State of Online Video Advertising in Europe”. The report highlights media buyers’ appetite to continue to increase investment in video advertising, in particular connected TV (CTV). Over 140 online video buyers from agencies and adver...

BRAND MARKETING

Criteo | November 19, 2020

Criteo S.A., the worldwide innovation organization controlling the world's advertisers with trusted and effective promoting, today declared a combination with Oracle Data Cloud to strengthen its existing brand safety offering. Criteo's AI Engine, a prescient offering instrument, is currently coordinated with Oracle Contextual Intelligence, an answer giving ongoing substance survey and characterization pre-offered to customers across brand-appropriate classifications. Brand...

headtopics | February 11, 2020

In the fight for America’s attention, Netflix Inc’s closest streaming competitor isn’t Amazon or Hulu. It’s YouTube. That’s according to a report from measurement firm Nielsen, which found that consumers spent 19% of their TV viewing time on a streaming service in the fourth quarter of 2019. That’s double the 10% level in early 2018. They spent 31% of those streaming hours on Netflix, 21% on YouTube, 12% on Hulu and 8% on Amazon, according to Nielsen. While Ne...