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Carat is the most progressive media agency network in the world. We were the world’s first media agency, we pioneered the sector, and we have been redefining what media means for our clients’ business ever since. Our purpose is understanding and activating real people in media to drive business performance.

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Advertiser Platforms

LOOP MEDIA, INC. RELEASES HIGHLY OPTIMIZED NEW INTERFACE FOR ITS DOOH LOOP PLAYER FOR BUSINESSES

Loop Media, Inc. | August 25, 2022

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Loop Media, Inc. (“Loop Media” or “Loop”) (OTC: LPTV), a leading multi-channel streaming platform that provides curated music video and branded entertainment channels for businesses and consumers, today announced it has completed the roll out of a new user experience on its proprietary streaming media hardware, the Loop Player. Thousands of businesses in the US depend on the Loop Player to stream music video, entertainment and information channels and contr...

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Ad Networks

SAM’S CLUB MAP LAUNCHES FULL FUNNEL VIDEO CAPABILITIES WITH ADVANCED MEMBER MEASUREMENT

Business Wire | December 12, 2023

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Sam's Club, a division of Walmart Inc. and a leading membership warehouse club, announces Sam’s Club Member Access Platform (MAP) has launched full-funnel video advertising onsite, in-app and offsite. Research shows that 66% of consumers prefer watching a video to learn about an item, and MAP’s new innovative capabilities ensure that wherever a member is in their buying and inspiration journey, video creates a more engaging experience. “At Sam’s Club ...

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Ad Networks

APPLE LEAVES ADVERTISERS SHOCKED

Apple | June 13, 2022

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When Apple revealed iOS 16 last week at its developer conference, the marketing world was anticipating a data cut-off coming from iPhones, meaning mobile advertising would no longer remain the same for iPhone users. However, Apple shocked advertisers and marketers alike by not introducing any data cut-offs. “We were expecting the same announcement,” said Andrew Casale, CEO of Index Exchange, the programmatic ad marketplace. “We w...

Read More

Advertiser Platforms

IAS CASE STUDY REVEALS IN-VIEW ADS TRIPLED THE RETURN ON AD SPEND COMPARED TO NOT-IN-VIEW PLACEMENTS

Integral Ad Science | November 23, 2022

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Integral Ad Science (Nasdaq: IAS), a global leader in digital media quality, today published a case study conducted in partnership with Catalina, a leader in shopper intelligence that personalizes the shopper journey. The study aimed to understand how media quality influences return on ad spend (ROAS) and sales lift in correlation to in-view advertisements and time-in-view. The measurement period was recorded from May to July 2022. To measure sales for a major CPG brand through th...

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Advertiser Platforms

LOOP MEDIA, INC. RELEASES HIGHLY OPTIMIZED NEW INTERFACE FOR ITS DOOH LOOP PLAYER FOR BUSINESSES

Loop Media, Inc. | August 25, 2022

Loop Media, Inc. (“Loop Media” or “Loop”) (OTC: LPTV), a leading multi-channel streaming platform that provides curated music video and branded entertainment channels for businesses and consumers, today announced it has completed the roll out of a new user experience on its proprietary streaming media hardware, the Loop Player. Thousands of businesses in the US depend on the Loop Player to stream music video, entertainment and information channels and contr...

Read More
news image

Ad Networks

SAM’S CLUB MAP LAUNCHES FULL FUNNEL VIDEO CAPABILITIES WITH ADVANCED MEMBER MEASUREMENT

Business Wire | December 12, 2023

Sam's Club, a division of Walmart Inc. and a leading membership warehouse club, announces Sam’s Club Member Access Platform (MAP) has launched full-funnel video advertising onsite, in-app and offsite. Research shows that 66% of consumers prefer watching a video to learn about an item, and MAP’s new innovative capabilities ensure that wherever a member is in their buying and inspiration journey, video creates a more engaging experience. “At Sam’s Club ...

Read More
news image

Ad Networks

APPLE LEAVES ADVERTISERS SHOCKED

Apple | June 13, 2022

When Apple revealed iOS 16 last week at its developer conference, the marketing world was anticipating a data cut-off coming from iPhones, meaning mobile advertising would no longer remain the same for iPhone users. However, Apple shocked advertisers and marketers alike by not introducing any data cut-offs. “We were expecting the same announcement,” said Andrew Casale, CEO of Index Exchange, the programmatic ad marketplace. “We w...

Read More
news image

Advertiser Platforms

IAS CASE STUDY REVEALS IN-VIEW ADS TRIPLED THE RETURN ON AD SPEND COMPARED TO NOT-IN-VIEW PLACEMENTS

Integral Ad Science | November 23, 2022

Integral Ad Science (Nasdaq: IAS), a global leader in digital media quality, today published a case study conducted in partnership with Catalina, a leader in shopper intelligence that personalizes the shopper journey. The study aimed to understand how media quality influences return on ad spend (ROAS) and sales lift in correlation to in-view advertisements and time-in-view. The measurement period was recorded from May to July 2022. To measure sales for a major CPG brand through th...

Read More

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Events

C-Suite On Deck

Responsive image

Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

Contact Us