Cardlytics, Inc.

somagnews | April 15, 2020

The new type of coronavirus epidemic, which negatively affects all areas of life, also causes great negativities in the advertising industry. There is a big drop in the number of advertisers to giant companies like Facebook and Google With the development of technology and the increase in consumption, there is an incredible increase in the advertising sector. So much so that Google and Facebook have managed to triple the number of advertising businesses in the past 5 years. The coronavirus epide...

Ad Tech and Martech

Conviva | May 18, 2022

Conviva, the census, Continuous Measurement and Engagement platform for streaming media, has revealed its plan to establish a streaming audience measurement standard. Conviva will avail this measurement standard at CES 2023. The partnership of the premium streaming providers and Conviva's real-time cloud sesssionization technology has fruited into this expansion. The new standard provides census-level streaming audience ad packaging and measurement that is complementary to and...

Ad Networks

Perion Network | April 04, 2023

Perion Network Ltd. (Nasdaq & TASE: PERI), a global advertising technology company whose synergistic solutions are delivered across the three primary channels of digital advertising – search, social media and display / video / CTV advertising, today announced that it has seen growing adoption of SORT®, the company’s anonymous, privacy-driven breakthrough solution. The scope of ESG initiatives is widening to include privacy, as consumers grow even more deeply ...

Advertiser Platforms

Simulmedia | June 23, 2022

Simulmedia, the leader in truly cross-channel TV advertising, today announced that Jon Steinlauf, Chief U.S. Advertising Sales Officer for Warner Bros. Discovery, has joined Simulmedia's Board of Directors. "We are super excited to have Jon Steinlauf join the Simulmedia Board of Directors,” said Dave Morgan, Simulmedia CEO and founder. "We are super excited to have Jon Steinlauf join the Simulmedia Board of Directors,” sa...