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Advertiser Platforms

Rakuten Advertising | June 30, 2022

Rakuten Advertising is partnering with leading influencer marketing platform, Mavrck, to expand its influencer marketing services and create holistic program oversight, optimization and measurement for its affiliate advertisers. This partnership will seamlessly incorporate influencer marketing into Rakuten Advertising's managed affiliate campaign strategies and positions Rakuten Advertising to introduce a fully integrated self-service influencer solution. Brands managing large...

Display Advertising, Retargeting

Zoomd | January 27, 2023

With creative ad optimization subjected to user biases such as preferences for strong headlines, graphics, colors, etc., Albert AI technology, owned by Zoomd, provides genuine creative optimization based on real-time creative performance across goods, advertising, campaigns, and market segments. Even with the recent development of technologies like Chat GPT-4, ad production is likely to be the last aspect of marketing to gain from AI-powered technology. Due to the subjectivity use...

Social Media Advertising

Neeyamo | January 08, 2021

Neeyamo, a market leader in contribution platform-based worldwide HRO services to global associations, is happy to declare its essential partnership with Ferretly, a main AI-fueled web-based media screening stage supplier zeroed in on relieving associations' employment risks. Through this partnership, Neeyamo, as a component of its start to finish foundation screening arrangement, would now be able to offer front line AI-enabled social media screening administrations to its worldwide clients...

Ad Networks, Ad Tech and Martech

Business Wire | July 14, 2023

Roku (Nasdaq: ROKU), the No. 1 TV streaming platform in the U.S., Canada, and Mexico*, and FreeWheel today announced a new partnership that will bring forth a suite of industry solutions to unlock the full value of streaming TV for advertisers and publishers. As part of this collaboration, the two companies will be launching new technological offerings that aim to simplify, optimize and enhance TV streaming. The effort is especially timely and noteworthy as the industry approach...