CITIZEN GROUP

Belkins
True to its name, Citizen Group is an advertising agency with a pro-social, citizen-based approach. Founded in 2006, Citizen Group is headquartered in San Francisco, CA and its small team of 15 employees offers social media marketing, design, and branding.Citizen Group played a significant role in figuring out how to use the sports industry to support sustainability. They worked with a startup sustainability organization to conceptualize the connection between sports and the environment and produced strategic plans and advertising materials, such as videos and slide decks, to push the initiative forward.

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Google Ads announced they will be removing certain demographic targeting criteria for advertisers operating in the employment, housing, and credit sectors. Google Ads announced they are updating their ad policies this week, specifically as it relates to emp...

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prnewswire | February 25, 2020

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thepublicopinion | January 21, 2020

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On Jan. 21, the Out of Home Advertising Association of America (OAAA) and SmartBrief launched a twice-weekly news service: OOH SmartBrief. OOH SmartBrief shares the most important news affecting the out of home (OOH) advertising industry, including ad trends, industry insights and thought leadership from top media executives. OOH SmartBrief will serve as an authoritative resource on the fast-growing OOH advertising industry. The news service will also highlight events such as OAAA’s OBIE A...

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Google | June 15, 2020

news image

GOOGLE UPDATES AD POLICIES FOR EMPLOYMENT, HOUSING AND CREDIT ADS

Google Ads announced they will be removing certain demographic targeting criteria for advertisers operating in the employment, housing, and credit sectors. Google Ads announced they are updating their ad policies this week, specifically as it relates to emp...

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Zappi | July 16, 2021

news image

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Zappi, the ad and innovation testing platform built by brands for brands, has announced the release of Zappi Amplify TV, a game-changing tool in advertising insights. Zappi Amplify TV, developed and validated by leading global brands like PepsiCo and Johnsonville, offers a new method to TV advertising designed to empower brands to predict how their commercials will succeed in today's media environment. The Zappi Amplify Ad System is the first in a series of advertising pre-testing systems. Read More

prnewswire | February 25, 2020

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CLICKBOOTH.COM LLC ANNOUNCES REBRAND OF CLICKBOOTH, ADPERIO, AND IGNITE OPM INTO PERFORM[CB]

Clickbooth.com LLC, the recognized leader within the online performance marketing industry, announced today the unification of its divisions into one new global brand, Perform[cb]. This extensive rebrand was driven by the integration of the CPA and mobile networks into one comprehensive performance marketing network and includes a new logo, positioning, and website. Through Perform[cb], the company has created the premier performance marketing destination for marketers, advertisers, affiliates a...

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thepublicopinion | January 21, 2020

news image

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On Jan. 21, the Out of Home Advertising Association of America (OAAA) and SmartBrief launched a twice-weekly news service: OOH SmartBrief. OOH SmartBrief shares the most important news affecting the out of home (OOH) advertising industry, including ad trends, industry insights and thought leadership from top media executives. OOH SmartBrief will serve as an authoritative resource on the fast-growing OOH advertising industry. The news service will also highlight events such as OAAA’s OBIE A...

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