CITIZEN GROUP

ADVERTISER CAMPAIGN MANAGEMENT

Betterbrand | January 06, 2022

Yesterday, Betterbrand launched its maiden campaign on the digital radio platform. This marketing initiative will drive awareness of Betterbrand's need-state-based product portfolio while continuing to generate buzz around their flagship offering, BetterLungs. The initial campaign is expected to make over 104 million impressions. Sirius XM is a fantastic platform for emerging brands to generate brand awareness and drive trial. Betterbrand is entering hypergrowth....

Fix Network World | January 14, 2020

With more than 200 people in attendance, on October 24, 2019 at the Hacienda de los Morales in Mexico City, the Fix Network World celebrated bringing its’ internationally recognized Fix Auto brand to Mexico. The gala event marked the entrance of the global Fix Auto brand to the Mexican collision repair market. The event featured speeches from Fix Network World CEO Steve Leal, President of Fix Auto Mexico Manfred Brandes, Director of Operations for Fix Auto Mexico Jaime Castillo and special...

AD NETWORKS

Publicis Groupe | April 19, 2022

Despite the impact of covid-19 and the Russia-Ukraine war Publicis Groupe reported organic growth of 10.5% for Q1 of 2022. The increase for the same period last year was 2.8%. Hence, the revenue growth for this quarter has been well above the financial analysts' expectations. Publicis is the first global advertising group to reveal its first-quarter results. Publicis reports that they have seen outstanding performance in all their regions. "Al...

warc | February 03, 2020

Nearly half (46%) of British consumers believe advertising has a positive impact on society, while 42% say that advertising can help to make the world a better place, a new survey has revealed. The comprehensive research from Credos, the Advertising Association’s think tank, highlights how both consumers and industry practitioners perceive advertising’s role in society and was released to coincide with the AA’s annual LEAD summit last week. The findings are based on responses f...