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PR Newswire | April 28, 2023
DeepIntent, the leading healthcare advertising technology company built to influence better patient health and business outcomes, will host its second annual "Innovating with Intent" forum on May 10. This first-of-its-kind event focuses on accelerating the convergence of data-driven advertising with connected TV (CTV) in the pharmaceutical industry.
DeepIntent, the leading healthcare advertising technology company built to influence better patient health and business o...
Retina AI | February 03, 2022
Retina AI, the leading predictive customer lifetime value (pCLV) intelligence company today announced an integration with Google Ads, allowing customers to track how effective their advertising campaigns are in acquiring customers with high lifetime value to brands.
The new integration means that customers will now be able to measure their advertising campaigns effortlessly on both Facebook and Google. The new capabilities will be available to all existing customers and work direc...
IAB Australia | May 24, 2021
The Australian digital advertising market has maintained its high growth rate, rising 25.8% year on year to $2,883 million in the March quarter of 2021. According to the data from the IAB Australia Online Advertising Expenditure Report (OAER) prepared by PwC, retail advertising is on the rise, while classified advertising is on the rebound, reflecting the general health of the Australian economy and growing customer trust.
“Digital advertising continues apace, and we&...
Odeeo, Xandr | December 05, 2022
Odeeo, an in-game audio advertising platform, announced a first-of-its-kind integration with Xandr, a global marketplace for premium advertising, to bring in-game audio supply to its Invest DSP customers. The alliance will give Xandr’s advertiser clients access to Odeeo’s exclusive inventory in hundreds of the world’s top mobile games, reaching millions of gamers.
Through this integration, buyers on Invest DSP and third-party DSPs via Xandr will be able to reach ...
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