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Mobile Advertising

CUSTOMER CENTRICITY DEFINES PROCTER & GAMBLE’S ADVERTISING, E-COMMERCE, AND DIGITAL CONTENT STRATEGY

Procter & Gamble | July 12, 2021

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It is an understatement to suggest that Australians' shopping habits have fundamentally changed in the last year. Cartology, a subsidiary of Woolworths Group, collaborated with FMCG research firm Advantage Group to survey 40 of Australia's FMCG leaders about the changing environment of customer needs and engagement. Their resounding response was that digital is the new front door of a retail company, and the new world is one driven by the customer. Woolworths' insights support this a...

Read More

Advertiser Platforms

ANTI-AD FRAUD PLATFORM ADEX ANNOUNCES REAL-TIME TRAFFIC ANALYSIS IS AVAILABLE TO ALL CLIENTS

ADEX | November 29, 2021

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ADEX, the leading anti-fraud solution provider aimed at protecting advertisers' websites from bots, announces that real-time traffic analysis is now available to all categories of customers additionally to a wide spectrum of advanced anti-fraud tools. Tracking traffic purity in real-time is crucial, since this is the only way to avoid serious consequences of criminal schemes. ADEX checks the traffic flows in the real time to see if they are legitimate enough before advertising...

Read More

Programmatic Advertising

IAB EUROPE ANNOUNCES RESULTS OF ITS ANNUAL ATTITUDES TO PROGRAMMATIC RESEARCH

IAB Europe | October 03, 2022

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IAB Europe, the leading European-level industry association for the digital marketing and advertising ecosystem, today announced the results of its annual ‘Attitudes to Programmatic Advertising Study’. Now in its eighth year, this study has become an industry benchmark and helpful insight to show how programmatic advertising attitudes, adoption and strategies are evolving. This year the study tripled in responses with over 1000 industry professionals taking part across...

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Ad Networks, Ad Tech and Martech

ROKU AND FREEWHEEL ANNOUNCE STRATEGIC PARTNERSHIP TO BRING ROKU’S LEADING AD TECH TO FREEWHEEL CUSTOMERS

Business Wire | July 14, 2023

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Roku (Nasdaq: ROKU), the No. 1 TV streaming platform in the U.S., Canada, and Mexico*, and FreeWheel today announced a new partnership that will bring forth a suite of industry solutions to unlock the full value of streaming TV for advertisers and publishers. As part of this collaboration, the two companies will be launching new technological offerings that aim to simplify, optimize and enhance TV streaming. The effort is especially timely and noteworthy as the industry approach...

Read More
news image

Mobile Advertising

CUSTOMER CENTRICITY DEFINES PROCTER & GAMBLE’S ADVERTISING, E-COMMERCE, AND DIGITAL CONTENT STRATEGY

Procter & Gamble | July 12, 2021

It is an understatement to suggest that Australians' shopping habits have fundamentally changed in the last year. Cartology, a subsidiary of Woolworths Group, collaborated with FMCG research firm Advantage Group to survey 40 of Australia's FMCG leaders about the changing environment of customer needs and engagement. Their resounding response was that digital is the new front door of a retail company, and the new world is one driven by the customer. Woolworths' insights support this a...

Read More
news image

Advertiser Platforms

ANTI-AD FRAUD PLATFORM ADEX ANNOUNCES REAL-TIME TRAFFIC ANALYSIS IS AVAILABLE TO ALL CLIENTS

ADEX | November 29, 2021

ADEX, the leading anti-fraud solution provider aimed at protecting advertisers' websites from bots, announces that real-time traffic analysis is now available to all categories of customers additionally to a wide spectrum of advanced anti-fraud tools. Tracking traffic purity in real-time is crucial, since this is the only way to avoid serious consequences of criminal schemes. ADEX checks the traffic flows in the real time to see if they are legitimate enough before advertising...

Read More
news image

Programmatic Advertising

IAB EUROPE ANNOUNCES RESULTS OF ITS ANNUAL ATTITUDES TO PROGRAMMATIC RESEARCH

IAB Europe | October 03, 2022

IAB Europe, the leading European-level industry association for the digital marketing and advertising ecosystem, today announced the results of its annual ‘Attitudes to Programmatic Advertising Study’. Now in its eighth year, this study has become an industry benchmark and helpful insight to show how programmatic advertising attitudes, adoption and strategies are evolving. This year the study tripled in responses with over 1000 industry professionals taking part across...

Read More
news image

Ad Networks, Ad Tech and Martech

ROKU AND FREEWHEEL ANNOUNCE STRATEGIC PARTNERSHIP TO BRING ROKU’S LEADING AD TECH TO FREEWHEEL CUSTOMERS

Business Wire | July 14, 2023

Roku (Nasdaq: ROKU), the No. 1 TV streaming platform in the U.S., Canada, and Mexico*, and FreeWheel today announced a new partnership that will bring forth a suite of industry solutions to unlock the full value of streaming TV for advertisers and publishers. As part of this collaboration, the two companies will be launching new technological offerings that aim to simplify, optimize and enhance TV streaming. The effort is especially timely and noteworthy as the industry approach...

Read More

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Events

C-Suite On Deck

Responsive image

Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

Contact Us