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DIGITAL SURPASSES PRINT TO BECOME 2ND LARGEST ADVERTISING MEDIUM AFTER TV

financialexpress | February 06, 2020

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The ad industry is estimated to grow at 10.7% during the year. Digital media is estimated to grow at a rate of 26%, outpacing traditional media such as TV, radio and outdoor advertising which are growing at 7-8% annually. At Rs 22,057 crore, advertising spends on digital media overtook spends on print in 2019, becoming the second largest advertising medium in India after television. A GroupM report also found that 27% of all advertising spend went to digital media platforms in 2019, while 22% we...

Read More

PROGRAMMATIC ADVERTISING

ADSQUARE TO OFFER MOBILE-POWERED DATA AND INSIGHTS FOR MOBILE & OOH ADVERTISING

Adsquare | September 07, 2021

news image

Adsquare, the global audience and location intelligence company, is now using insights from O2 Motion, enabling businesses to leverage anonymised, aggregated crowd movement data for geo-contextual mobile targeting, as well as for more effective planning and programmatic activation of Out-of-Home campaigns. O2 Motion is a service that uses anonymised and aggregated data created by the O2 mobile phone network to offer insight into movement trends across the UK. As mobile devices con...

Read More

GENUS AI LAUNCHES NEW ARTIFICIAL INTELLIGENCE PLATFORM FOR BRANDS AT #AW2020

Genus AI | October 09, 2020

news image

Genus AI, an artificial intelligence company focused on scaling emotional intelligence in interactions between brands and customers to drive business growth, today announced a new Artificial Intelligence (AI) solution for e-commerce and direct-to-consumer brands, the Genus AI Growth Platform, which represents a breakthrough in the way marketers segment their customers and develop their campaign content. With a suite of AI-powered digital tools, the Growth Platform creates superior customer model...

Read More

TARGETABLE, A VIRTUAL AD AGENCY THAT AUTOMATES LOCAL ADVERTISING ACKNOWLEDGED AS ONE OF THE FASTEST GROWING STARTUPS IN SAN DIEGO

Targetable | May 29, 2020

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Targetable, a virtual ad agency, announced that it has been included on the prestigious "Cool Companies" list for 2020 by Connect w/ San Diego Venture Group. Targetable is the world's first virtual ad agency for retail. Read More

financialexpress | February 06, 2020

news image

DIGITAL SURPASSES PRINT TO BECOME 2ND LARGEST ADVERTISING MEDIUM AFTER TV

The ad industry is estimated to grow at 10.7% during the year. Digital media is estimated to grow at a rate of 26%, outpacing traditional media such as TV, radio and outdoor advertising which are growing at 7-8% annually. At Rs 22,057 crore, advertising spends on digital media overtook spends on print in 2019, becoming the second largest advertising medium in India after television. A GroupM report also found that 27% of all advertising spend went to digital media platforms in 2019, while 22% we...

Read More

PROGRAMMATIC ADVERTISING

Adsquare | September 07, 2021

news image

ADSQUARE TO OFFER MOBILE-POWERED DATA AND INSIGHTS FOR MOBILE & OOH ADVERTISING

Adsquare, the global audience and location intelligence company, is now using insights from O2 Motion, enabling businesses to leverage anonymised, aggregated crowd movement data for geo-contextual mobile targeting, as well as for more effective planning and programmatic activation of Out-of-Home campaigns. O2 Motion is a service that uses anonymised and aggregated data created by the O2 mobile phone network to offer insight into movement trends across the UK. As mobile devices con...

Read More

Genus AI | October 09, 2020

news image

GENUS AI LAUNCHES NEW ARTIFICIAL INTELLIGENCE PLATFORM FOR BRANDS AT #AW2020

Genus AI, an artificial intelligence company focused on scaling emotional intelligence in interactions between brands and customers to drive business growth, today announced a new Artificial Intelligence (AI) solution for e-commerce and direct-to-consumer brands, the Genus AI Growth Platform, which represents a breakthrough in the way marketers segment their customers and develop their campaign content. With a suite of AI-powered digital tools, the Growth Platform creates superior customer model...

Read More

Targetable | May 29, 2020

news image

TARGETABLE, A VIRTUAL AD AGENCY THAT AUTOMATES LOCAL ADVERTISING ACKNOWLEDGED AS ONE OF THE FASTEST GROWING STARTUPS IN SAN DIEGO

Targetable, a virtual ad agency, announced that it has been included on the prestigious "Cool Companies" list for 2020 by Connect w/ San Diego Venture Group. Targetable is the world's first virtual ad agency for retail. Read More