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ANOTHER VETERAN CEO PUZZLED BY ELON MUSK’S PLAN FOR TWITTER

Twitter, Tesla | May 31, 2022

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Yet another veteran CEO is unsure about what Elon Musk wants to do with Twitter if he manages to close the deal for the popular social media platform. “I am a little puzzled,” S4 Capital founder and chairman Sir Martin Sorrell “I am a little puzzled,” S4 Capital founder and chairman Sir Martin Sorrell told Yahoo Finance Live at the World Economic Forum. He talked about what would happen if Musk made Twitter less reliant on ...

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AD NETWORKS

TWITTER IS TESTING THREE NEW AD FORMATS

Twitter | April 01, 2022

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Twitter has kicked off pilot testing of three new ad formats earlier this week. These formats include interactive text ads, product explorer ads, and collection ads. “As we kick off early experiments, we’ll aim to understand how the new formats resonate with consumers and drive results for advertisers. We’ll test, learn and iterate based on performance and customer feedback,” said Group Product Manager Madeline Bayer and Product Manager Lauren Nagra. ...

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SOCIAL MEDIA ADVERTISING

SPRINGSERVE POWERING VIDEO ADVERTISING ON SXSW TV APPS

SpringServe | March 03, 2022

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SpringServe, the leading ad serving platform for connected TV (CTV), today announced a strategic collaboration with SXSW, to power inventory on their video on demand content, both online and on the SXSW TV apps. SpringServe’s advanced ad serving and inventory management technology helps publishers streamline their monetization to capture the full value of their inventory, all while ensuring high quality ad experiences. SXSW will leverage SpringServe to ensure high-quality in...

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AD NETWORKS

BEST BUY LAUNCHES NEW ADVERTISING BUSINESS, BEST BUY ADS

Best Buy | January 04, 2022

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For decades, Best Buy has been helping customers discover, try, and buy some of the most innovative products out there. No one knows consumer technology — and has the deep relationships with the people who buy it — like we do. That’s why we’re excited to announce Best Buy Ads, our new in-house media company that will help shoppers discover products, services, and offers. With our deep customer insights, we will partner with relevant brands in a variety of n...

Read More
news image

ADVERTISER PLATFORMS

ANOTHER VETERAN CEO PUZZLED BY ELON MUSK’S PLAN FOR TWITTER

Twitter, Tesla | May 31, 2022

Yet another veteran CEO is unsure about what Elon Musk wants to do with Twitter if he manages to close the deal for the popular social media platform. “I am a little puzzled,” S4 Capital founder and chairman Sir Martin Sorrell “I am a little puzzled,” S4 Capital founder and chairman Sir Martin Sorrell told Yahoo Finance Live at the World Economic Forum. He talked about what would happen if Musk made Twitter less reliant on ...

Read More
news image

AD NETWORKS

TWITTER IS TESTING THREE NEW AD FORMATS

Twitter | April 01, 2022

Twitter has kicked off pilot testing of three new ad formats earlier this week. These formats include interactive text ads, product explorer ads, and collection ads. “As we kick off early experiments, we’ll aim to understand how the new formats resonate with consumers and drive results for advertisers. We’ll test, learn and iterate based on performance and customer feedback,” said Group Product Manager Madeline Bayer and Product Manager Lauren Nagra. ...

Read More
news image

SOCIAL MEDIA ADVERTISING

SPRINGSERVE POWERING VIDEO ADVERTISING ON SXSW TV APPS

SpringServe | March 03, 2022

SpringServe, the leading ad serving platform for connected TV (CTV), today announced a strategic collaboration with SXSW, to power inventory on their video on demand content, both online and on the SXSW TV apps. SpringServe’s advanced ad serving and inventory management technology helps publishers streamline their monetization to capture the full value of their inventory, all while ensuring high quality ad experiences. SXSW will leverage SpringServe to ensure high-quality in...

Read More
news image

AD NETWORKS

BEST BUY LAUNCHES NEW ADVERTISING BUSINESS, BEST BUY ADS

Best Buy | January 04, 2022

For decades, Best Buy has been helping customers discover, try, and buy some of the most innovative products out there. No one knows consumer technology — and has the deep relationships with the people who buy it — like we do. That’s why we’re excited to announce Best Buy Ads, our new in-house media company that will help shoppers discover products, services, and offers. With our deep customer insights, we will partner with relevant brands in a variety of n...

Read More