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Ad Networks, Ad Tech and Martech

Business Wire | July 14, 2023

Roku (Nasdaq: ROKU), the No. 1 TV streaming platform in the U.S., Canada, and Mexico*, and FreeWheel today announced a new partnership that will bring forth a suite of industry solutions to unlock the full value of streaming TV for advertisers and publishers. As part of this collaboration, the two companies will be launching new technological offerings that aim to simplify, optimize and enhance TV streaming. The effort is especially timely and noteworthy as the industry approach...

Advertiser Platforms

Emerald | June 29, 2022

On June 28, Emerald Holding, Inc. announced that it had acquired all of the assets comprising the business known as Advertising Week from Stillwell Partners. Emerald's 365-customer engagement strategy, which aims to deliver connected, best-in-class experiences by seamlessly integrating in-person events, content, and commerce, has advanced with the acquisition of AW. With the help of this acquisition, Emerald will further solidify its position as a B2B marketing industry leader...

Ad Networks

Davis Elen Advertising, The Telly Awards | June 08, 2022

One of the largest independently owned advertising agencies on the West Coast, Davis Elen Advertising, was honored with eight wins at the Telly Awards. The Telly Awards celebrate excellence in video and television across all screens. “We are truly humbled, and we thank the Tellys for this gracious recognition. Moreover, we celebrate our many Davis Elen team members for contributing to this achievement, as it takes a small village to deliver such quality of work...

bangkokpost | February 28, 2020

Social media use in Thailand has reached maturity, but engagement is still on the rise with about 7.2 billion messages recorded throughout last year, according to social media pundits. Social media is seeing more customer insights powered by machine learning, engagement by upcountry users, conversation-based commerce as well as purpose and contextual marketing. "We see little growth of social media user penetration, which reached 75% of the Thai population in 2019, from 74% in 2018," K...