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Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...
Google | August 04, 2020
Google has announced that it will now include more detail within its 'Why this ad?' transparency listings, while it's also planning to phase out third-party cookies in Chrome as it works to improve its data protection measures.First off, on its ad-specific listings - on every Google ad, users are able to tap on an icon within the ad to get more context as to who the advertiser is and why the ad has been shown to them.Here's an example in a search ad - tap on the drop-...
Numerator | April 21, 2020
Numerator, a data and tech company serving the market research space, has launched two new indices to provide needed visibility into the shifts of advertising and promotional activities as a result of COVID-19. The Numerator Advertising Index tracks media spend versus a year ago across media types and categories. The index provides visibility into how categories are changing their overall spend and shifting their advertising dollars across media types, with the spread of the coronavirus and ensu...
MediaVillage | April 17, 2020
When the foreign pandemic first started to become a domestic reality, regular readers of this column will remember that we shifted our editorial focus away from business and enterprise to positive thoughts for persevering in unprecedented times. To that end, we've talked about the effortless things that each of us could do to improve our emotional reality and that of those around us. Behold the power of a simple smile or the choice to banish negativity in favor of the happiness and joy that ...
AD TECH AND MARTECH
ExchangeWire | April 13, 2023
Adlook, a brand growth platform for consumer marketers, is proud to partner with Adelaide, the leader in attention-based media quality measurement, to build a deep learning-powered AU-CPM buying model.
By infusing this new pricing model with placement-level media quality scores generated by Adelaide’s AU metric, marketers can optimise toward their attention goals and boost campaign performance at any cost per mille (CPM) level. This partnership makes Adlook the first deman...
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