Content Marketing Institute

contentmarketinginstitute.com

Welcome to the Content Marketing Institute (CMI), a UBM company. Our goal is simple: we want to help you with the how-to of content marketing. We have resources to help you navigate how to get started or improve your content marketing efforts, including blog posts, original research and stats, case studies and much more. While you can’t overstate the importance of learning, many marketers simply need help. If you are wondering where to get started or if you have a specific task in mind, we can help.

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UNITY ADS NOW OFFERS ACCESS TO META AUDIENCE NETWORK THROUGH UNITY MEDIATION

Unity | December 20, 2021

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Unity (NYSE: U), the world’s leading platform for creating and operating real-time 3D (RT3D) content, today announced the availability of Meta Audience Network for in-app bidding access in Unity Mediation, available within Unity Ads. With this integration, publishers get self-serve and streamlined access to a premium demand source, making it quicker and easier to maximize their revenue. Meta Audience Network is the latest addition to Unity Mediation, solutions that give developers access t...

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SAVANNAH BANANAS UNVEIL INNOVATIVE ADVERTISING-FREE BALLPARK

sportbusiness | February 26, 2020

news image

Coastal Plain League baseball team Savannah Bananas have announced that their historic ballpark, Grayson Stadium, will become completely advertising-free in the 2020 season. The Bananas, who are entering their fifth year in the Coastal Plain League, a collegiate summer competition, are believed to be the first baseball team in the United States to debut this initiative. All advertising will be removed from the facility, which dates back to 1926, with the signage returned to the advertisers who w...

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Ad Networks

ENTRAVISION ENTERS INTO STRATEGIC PARTNERSHIP WITH LATV NETWORKS

Entravision, LATV Networks | August 30, 2022

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Entravision (NYSE: EVC), a leading global advertising solutions, media and technology company, today announced a strategic partnership with LATV Networks, a minority-owned and operated media company serving the Latino community as a content hub, talent incubator and cultural advocate. “Entravision is very excited to partner with LATV Networks,” said Juan Saldivar, Chief Digital and Strategy Officer of Entravision. “Our Company has extensive digital marketing expe...

Read More

Ad Networks

MEDIAOCEAN ACQUIRES FLASHTALKING FOR A REPORTED $500 MILLION

Mediaocean, Flashtalking | July 19, 2021

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Mediaocean will buy independent global ad server Flashtalking to establish a "neutral tech platform" with a combined annual media spend of $200 billion. According to The Wall Street Journal, it will pay $500 million for the New York-based company, which has annual revenue of between $100 and $150 million. Mediaocean provides advertising workflow software that drives $70 billion in television advertising in the United States, but it is also actively pursuin...

Read More
news image

Ad Networks

UNITY ADS NOW OFFERS ACCESS TO META AUDIENCE NETWORK THROUGH UNITY MEDIATION

Unity | December 20, 2021

Unity (NYSE: U), the world’s leading platform for creating and operating real-time 3D (RT3D) content, today announced the availability of Meta Audience Network for in-app bidding access in Unity Mediation, available within Unity Ads. With this integration, publishers get self-serve and streamlined access to a premium demand source, making it quicker and easier to maximize their revenue. Meta Audience Network is the latest addition to Unity Mediation, solutions that give developers access t...

Read More
news image

SAVANNAH BANANAS UNVEIL INNOVATIVE ADVERTISING-FREE BALLPARK

sportbusiness | February 26, 2020

Coastal Plain League baseball team Savannah Bananas have announced that their historic ballpark, Grayson Stadium, will become completely advertising-free in the 2020 season. The Bananas, who are entering their fifth year in the Coastal Plain League, a collegiate summer competition, are believed to be the first baseball team in the United States to debut this initiative. All advertising will be removed from the facility, which dates back to 1926, with the signage returned to the advertisers who w...

Read More
news image

Ad Networks

ENTRAVISION ENTERS INTO STRATEGIC PARTNERSHIP WITH LATV NETWORKS

Entravision, LATV Networks | August 30, 2022

Entravision (NYSE: EVC), a leading global advertising solutions, media and technology company, today announced a strategic partnership with LATV Networks, a minority-owned and operated media company serving the Latino community as a content hub, talent incubator and cultural advocate. “Entravision is very excited to partner with LATV Networks,” said Juan Saldivar, Chief Digital and Strategy Officer of Entravision. “Our Company has extensive digital marketing expe...

Read More
news image

Ad Networks

MEDIAOCEAN ACQUIRES FLASHTALKING FOR A REPORTED $500 MILLION

Mediaocean, Flashtalking | July 19, 2021

Mediaocean will buy independent global ad server Flashtalking to establish a "neutral tech platform" with a combined annual media spend of $200 billion. According to The Wall Street Journal, it will pay $500 million for the New York-based company, which has annual revenue of between $100 and $150 million. Mediaocean provides advertising workflow software that drives $70 billion in television advertising in the United States, but it is also actively pursuin...

Read More

Resources

Events

C-Suite On Deck

Responsive image

Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

Contact Us