Content Marketing Institute

contentmarketinginstitute.com

Welcome to the Content Marketing Institute (CMI), a UBM company. Our goal is simple: we want to help you with the how-to of content marketing. We have resources to help you navigate how to get started or improve your content marketing efforts, including blog posts, original research and stats, case studies and much more. While you can’t overstate the importance of learning, many marketers simply need help. If you are wondering where to get started or if you have a specific task in mind, we can help.

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Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

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Ad Tech and Martech

EQUATIV RENEWS PARTNERSHIP WITH SEEDTAG & THE EXTENSION OF THEIR CONTEXTUAL AI SOLUTION

ExchangeWire | March 23, 2023

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Equativ, the leading independent ad tech platform, and Seedtag, the leader in contextual advertising, announce today (March 21st, 2023) the extension of their global strategic partnership into Equativ’s curation offering. Seedtag has selected Equativ’s curation platform to enrich its contextual targeting solution with the power of Equativ’s targeting capabilities and premium ecosystem. The common goal of this partnership is to empower buyers to engage with relevant audien...

Read More

GROUNDTRUTH EXPANDS LOCATION-BASED TARGETING TO OPTIMIZE ONLINE ADVERTISING STRATEGIES

GroundTruth | June 11, 2020

news image

GroundTruth, the leading global location technology company, announced the launch of several new capabilities that will expand the reach of location-based marketing through cross-device channels. With the introduction of its new Connected TV (CTV) solution ...

Read More

Advertiser Platforms

UBER LAUNCHES DEDICATED ADVERTISING DIVISION TO SERVE THE WORLD’S BIGGEST BRANDS

Uber | October 20, 2022

news image

Uber Technologies, Inc. (NYSE: UBER) has formally launched its advertising division and unveiled Uber Journey Ads, an engaging way for brands to connect with consumers throughout the entire ride process. Journey Ads are the latest initiative from a dedicated team formed at Uber this year under advertising veteran Dr. Mark Grether, previously with Amazon Advertising, CEO of Sizmek, and Co-Founder of Xaxis. Leveraging Uber’s first-party data and insights across its mobility and delivery busi...

Read More

Advertiser Platforms

CLOUD MEDIA CENTER PUMPS UP ITS ADVERTISING INVENTORY PARTNERING WITH HOLLYWOOD-BASED CONTENT PRODUCER, TRIGGER PRODUCTIONS

CLOUD MEDIA CENTER | August 28, 2021

news image

Cloud Media Center a uniquely positioned startup in the video-distribution space — has dramatically broadened and diversified its content offering to advertisers and publishers through a freshly minted partnership with Hollywood-based content producer, Trigger Media Group. “We are thrilled to join forces with a talented, well-connected, multi-genre production house like Trigger,” said CMC Chairman Bob Portrie. “This dynamic new partnership takes us to the next leve...

Read More
news image

Ad Tech and Martech

EQUATIV RENEWS PARTNERSHIP WITH SEEDTAG & THE EXTENSION OF THEIR CONTEXTUAL AI SOLUTION

ExchangeWire | March 23, 2023

Equativ, the leading independent ad tech platform, and Seedtag, the leader in contextual advertising, announce today (March 21st, 2023) the extension of their global strategic partnership into Equativ’s curation offering. Seedtag has selected Equativ’s curation platform to enrich its contextual targeting solution with the power of Equativ’s targeting capabilities and premium ecosystem. The common goal of this partnership is to empower buyers to engage with relevant audien...

Read More
news image

GROUNDTRUTH EXPANDS LOCATION-BASED TARGETING TO OPTIMIZE ONLINE ADVERTISING STRATEGIES

GroundTruth | June 11, 2020

GroundTruth, the leading global location technology company, announced the launch of several new capabilities that will expand the reach of location-based marketing through cross-device channels. With the introduction of its new Connected TV (CTV) solution ...

Read More
news image

Advertiser Platforms

UBER LAUNCHES DEDICATED ADVERTISING DIVISION TO SERVE THE WORLD’S BIGGEST BRANDS

Uber | October 20, 2022

Uber Technologies, Inc. (NYSE: UBER) has formally launched its advertising division and unveiled Uber Journey Ads, an engaging way for brands to connect with consumers throughout the entire ride process. Journey Ads are the latest initiative from a dedicated team formed at Uber this year under advertising veteran Dr. Mark Grether, previously with Amazon Advertising, CEO of Sizmek, and Co-Founder of Xaxis. Leveraging Uber’s first-party data and insights across its mobility and delivery busi...

Read More
news image

Advertiser Platforms

CLOUD MEDIA CENTER PUMPS UP ITS ADVERTISING INVENTORY PARTNERING WITH HOLLYWOOD-BASED CONTENT PRODUCER, TRIGGER PRODUCTIONS

CLOUD MEDIA CENTER | August 28, 2021

Cloud Media Center a uniquely positioned startup in the video-distribution space — has dramatically broadened and diversified its content offering to advertisers and publishers through a freshly minted partnership with Hollywood-based content producer, Trigger Media Group. “We are thrilled to join forces with a talented, well-connected, multi-genre production house like Trigger,” said CMC Chairman Bob Portrie. “This dynamic new partnership takes us to the next leve...

Read More