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businesswire | August 03, 2023
As the battle for customer loyalty and engagement rages, Valuedynamx, a leading global provider of curated, data-driven omnichannel purchase rewards, has announced its new “Pay with Points” solution that enables enterprises with points- or miles-based loyalty programs (such as airlines, banks or credit card issuers) to offer more robust reward options via Valuedynamx’s massive, ever-growing global network of merchant partners. The Pay with Points program offers loyalty pr...
Vivendi | April 25, 2022
Vivendi, the French media and telecommunications conglomerate has revealed that its revenue grew by 7.9%. Last year for the same period, the group gained EUR 2.1 billion and for this quarter, it has become EUR 2.38 billion.
GumGum | March 04, 2022
GumGum, a contextual-first advertising technology company, introduces The Mindset Matrix, a framework for the future of digital advertising outlining how advertisers can deliver engaging and effective ad campaigns, in current and emerging environments, without the need of the cookie or personal data.
The industry is moving into a new era, one that requires a shift in how advertisers think about reaching and connecting with people in digital environments. Rather than base their tar...
Ad Networks, Brand Marketing
Netflix | June 24, 2022
Netflix’s co-CEO Ted Sarandos was honored as the Cannes Lions 2022 Entertainment Person of the Year award. He took the main stage on June 23 in Netflix’s festival debut. He talked about questions about Netflix’s stock decline and more-is-more content approach while carefully sidestepping ad deal rumors and platform competitors.
Sarandos brushed off the specifics on any rumored ad deals and said that Netflix was talking to all potential ad partners. However, he di...
Ad Tech and Martech
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