CreativeMedia - AR

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Creative Media aims to introduce innovative technologies such as image recognition and augmented reality in the advertising space. It's come to change the rules in the way brands communicate with consumers and the way to do it is Blippar one of the most comprehensive augmented reality platforms in the world.

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SNAPCHAT CONFIRMS DYNAMIC ADS ROLLING OUT WORLDWIDE

Snapchat | June 08, 2020

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Snapchat has confirmed its dynamic ads offering is now available worldwide, after previously being in open beta in the US. Snap had been beta testing in the UK with brands like Adidas, Topshop and Farfetch, alongside some agency partnerships with 4C, Smartl...

Read More

DISPLAY ADVERTISING

NATIONAL ADVERTISING DIVISION REFERS ADVERTISING FOR PLX PHARMA'S VAZALORE TO FTC AFTER COMPLIANCE REVIEW

National Advertising Division | December 23, 2021

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The National Advertising Division (NAD) of BBB National Programs has referred advertising claims made by PLx Pharma, Inc. to the Federal Trade Commission (FTC) for review and possible enforcement action after the company declined to accept NAD's recommendations to modify certain claims for its Vazalore immediate-release aspirin product. In Case #6912, NAD recommended, among other things, that PLx Pharma: Modify the claim "Vazalore has up to 5...

Read More

HUCK'S SEES SALES LIFT FROM NEW AUDIO ADVERTISING MARKETPLACE

csnews | February 10, 2020

news image

Huck's convenience stores are experiencing a sales lift following beta testing of the Vibenomics Audio Out-of-Home Advertising Marketplace platform. Vibenomics, provider of custom streaming radio stations for retailers, launched the Audio Advertising Marketplace as a platform to generate new revenue for participating stores and help shopper marketers target customers in-store with a new form of retail media. For each campaign that participating retailers run, the Vibenomics platform relieves...

Read More

APPLE NOW ALLOWS PUSH NOTIFICATION ADVERTISING, UPDATES DATING APP REVIEW GUIDELINES AND MORE

9to5mac | March 04, 2020

news image

Apple today updated its App Store review guidelines regarding some of the features introduced with iOS 13, besides the compatibility of apps with the latest iPhone and iPad models, and more. The company notes that 77% of all Apple devices shipped in the last four years are running iOS 13, the latest version of the operating system. On iPad, the number rises to 79% with iPadOS 13. That means it’s important for developers to update their apps with the latest technologies available. Apple say...

Read More
news image

SNAPCHAT CONFIRMS DYNAMIC ADS ROLLING OUT WORLDWIDE

Snapchat | June 08, 2020

Snapchat has confirmed its dynamic ads offering is now available worldwide, after previously being in open beta in the US. Snap had been beta testing in the UK with brands like Adidas, Topshop and Farfetch, alongside some agency partnerships with 4C, Smartl...

Read More
news image

DISPLAY ADVERTISING

NATIONAL ADVERTISING DIVISION REFERS ADVERTISING FOR PLX PHARMA'S VAZALORE TO FTC AFTER COMPLIANCE REVIEW

National Advertising Division | December 23, 2021

The National Advertising Division (NAD) of BBB National Programs has referred advertising claims made by PLx Pharma, Inc. to the Federal Trade Commission (FTC) for review and possible enforcement action after the company declined to accept NAD's recommendations to modify certain claims for its Vazalore immediate-release aspirin product. In Case #6912, NAD recommended, among other things, that PLx Pharma: Modify the claim "Vazalore has up to 5...

Read More
news image

HUCK'S SEES SALES LIFT FROM NEW AUDIO ADVERTISING MARKETPLACE

csnews | February 10, 2020

Huck's convenience stores are experiencing a sales lift following beta testing of the Vibenomics Audio Out-of-Home Advertising Marketplace platform. Vibenomics, provider of custom streaming radio stations for retailers, launched the Audio Advertising Marketplace as a platform to generate new revenue for participating stores and help shopper marketers target customers in-store with a new form of retail media. For each campaign that participating retailers run, the Vibenomics platform relieves...

Read More
news image

APPLE NOW ALLOWS PUSH NOTIFICATION ADVERTISING, UPDATES DATING APP REVIEW GUIDELINES AND MORE

9to5mac | March 04, 2020

Apple today updated its App Store review guidelines regarding some of the features introduced with iOS 13, besides the compatibility of apps with the latest iPhone and iPad models, and more. The company notes that 77% of all Apple devices shipped in the last four years are running iOS 13, the latest version of the operating system. On iPad, the number rises to 79% with iPadOS 13. That means it’s important for developers to update their apps with the latest technologies available. Apple say...

Read More