CreativeMedia - AR

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Creative Media aims to introduce innovative technologies such as image recognition and augmented reality in the advertising space. It's come to change the rules in the way brands communicate with consumers and the way to do it is Blippar one of the most comprehensive augmented reality platforms in the world.

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VALUEDYNAMX ANNOUNCES NEW PAY WITH POINTS SOLUTION TO HELP BRANDS MORE EFFECTIVELY AND FREQUENTLY ENGAGE LOYALTY PROGRAM MEMBERS

businesswire | August 03, 2023

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As the battle for customer loyalty and engagement rages, Valuedynamx, a leading global provider of curated, data-driven omnichannel purchase rewards, has announced its new “Pay with Points” solution that enables enterprises with points- or miles-based loyalty programs (such as airlines, banks or credit card issuers) to offer more robust reward options via Valuedynamx’s massive, ever-growing global network of merchant partners. The Pay with Points program offers loyalty pr...

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Ad Networks

VIVENDI'S FIRST-QUARTER REVENUE CLIMBED 8%, CREDIT TO CANAL+ AND HAVAS

Vivendi | April 25, 2022

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Vivendi, the French media and telecommunications conglomerate has revealed that its revenue grew by 7.9%. Last year for the same period, the group gained EUR 2.1 billion and for this quarter, it has become EUR 2.38 billion. Source: Vivendi ...

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Advertiser Platforms

GUMGUM INTRODUCES MINDSET MATRIX - A FRAMEWORK FOR THE FUTURE OF DIGITAL ADVERTISING WITHOUT PERSONAL DATA

GumGum | March 04, 2022

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GumGum, a contextual-first advertising technology company, introduces The Mindset Matrix, a framework for the future of digital advertising outlining how advertisers can deliver engaging and effective ad campaigns, in current and emerging environments, without the need of the cookie or personal data. The industry is moving into a new era, one that requires a shift in how advertisers think about reaching and connecting with people in digital environments. Rather than base their tar...

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Ad Networks, Brand Marketing

TED SARANDOS TALKS NETFLIX’S POTENTIAL AD PARTNERS AND MORE AT CANNES

Netflix | June 24, 2022

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Netflix’s co-CEO Ted Sarandos was honored as the Cannes Lions 2022 Entertainment Person of the Year award. He took the main stage on June 23 in Netflix’s festival debut. He talked about questions about Netflix’s stock decline and more-is-more content approach while carefully sidestepping ad deal rumors and platform competitors. Sarandos brushed off the specifics on any rumored ad deals and said that Netflix was talking to all potential ad partners. However, he di...

Read More
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Display Advertising

VALUEDYNAMX ANNOUNCES NEW PAY WITH POINTS SOLUTION TO HELP BRANDS MORE EFFECTIVELY AND FREQUENTLY ENGAGE LOYALTY PROGRAM MEMBERS

businesswire | August 03, 2023

As the battle for customer loyalty and engagement rages, Valuedynamx, a leading global provider of curated, data-driven omnichannel purchase rewards, has announced its new “Pay with Points” solution that enables enterprises with points- or miles-based loyalty programs (such as airlines, banks or credit card issuers) to offer more robust reward options via Valuedynamx’s massive, ever-growing global network of merchant partners. The Pay with Points program offers loyalty pr...

Read More
news image

Ad Networks

VIVENDI'S FIRST-QUARTER REVENUE CLIMBED 8%, CREDIT TO CANAL+ AND HAVAS

Vivendi | April 25, 2022

Vivendi, the French media and telecommunications conglomerate has revealed that its revenue grew by 7.9%. Last year for the same period, the group gained EUR 2.1 billion and for this quarter, it has become EUR 2.38 billion. Source: Vivendi ...

Read More
news image

Advertiser Platforms

GUMGUM INTRODUCES MINDSET MATRIX - A FRAMEWORK FOR THE FUTURE OF DIGITAL ADVERTISING WITHOUT PERSONAL DATA

GumGum | March 04, 2022

GumGum, a contextual-first advertising technology company, introduces The Mindset Matrix, a framework for the future of digital advertising outlining how advertisers can deliver engaging and effective ad campaigns, in current and emerging environments, without the need of the cookie or personal data. The industry is moving into a new era, one that requires a shift in how advertisers think about reaching and connecting with people in digital environments. Rather than base their tar...

Read More
news image

Ad Networks, Brand Marketing

TED SARANDOS TALKS NETFLIX’S POTENTIAL AD PARTNERS AND MORE AT CANNES

Netflix | June 24, 2022

Netflix’s co-CEO Ted Sarandos was honored as the Cannes Lions 2022 Entertainment Person of the Year award. He took the main stage on June 23 in Netflix’s festival debut. He talked about questions about Netflix’s stock decline and more-is-more content approach while carefully sidestepping ad deal rumors and platform competitors. Sarandos brushed off the specifics on any rumored ad deals and said that Netflix was talking to all potential ad partners. However, he di...

Read More