CreativeMedia - AR

Creative Media aims to introduce innovative technologies such as image recognition and augmented reality in the advertising space. It's come to change the rules in the way brands communicate with consumers and the way to do it is Blippar one of the most comprehensive augmented reality platforms in the world.

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AD TECH AND MARTECH

LINKEDIN TO DOWNRANK ENGAGEMENT-BAITING POSTS AND POLLS

LinkedIn | May 09, 2022

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LinkedIn has decided to restrict the reach of several types of posts in user feeds. In addition, it has agreed to update its algorithm and ranking of content to ensure that the users get improved relevancy in their feed. The users on LinkedIn are currently bothered by the low quality, irrelevant, political and engagement baiting content. The users have also been observed to witness excessive polls. Therefore, LinkedIn will offer controls to the platform users for their preferred c...

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ADVERTISER PLATFORMS

ROKU UNVEILS A BETTER TV ADVERTISING EXPERIENCE AT FIRST IN-PERSON NEWFRONT

Roku, Inc. | May 04, 2022

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Roku, Inc. (Nasdaq: ROKU) today hosted its first in-person IAB NewFront at the Chelsea Factory in New York City. As America’s #1 TV streaming platform* with 61.3 million active accounts as of Q1 2022, Roku revealed new advertising solutions to create a better TV advertising experience for marketers in the streaming decade. For the first time ever in Q1 2022, TV streaming devices surpassed legacy pay-TV in weekly reach among adults 18-49 in the U.S., according to Nielsen. To ...

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SOJERN’S DIGITAL ADVERTISING PLATFORM NOW AVAILABLE TO ALL HOTELS

webintravel | January 15, 2020

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A commission version of the same solution, known as ‘Pay On The Stay’, has been used by many hotels for some time. Offered as a direct bookings alternative to a hotel’s distribution deals with online travel agencies (OTAs), the digital marketing solution delivers “highly personalised advertising to consumers across multiple devices and digital channels such as Facebook and Instagram, video, display ads, and search,” said the company in a statement. The targeted ads ...

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SOCIAL MEDIA ADVERTISING

KARGO ACQUIRES STITCHERADS FOR $64 MILLION, INCREASING KARGO’S MEDIA SPEND TO A COMBINED $550 MILLION

Kargo | October 19, 2021

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Kargo, the leader in digital high impact advertising, today announced the acquisition of the commerce-driven paid social advertising powerhouse StitcherAds. StitcherAds’ paid social commerce platform expands Kargo’s robust integrated omnichannel product suite, providing a comprehensive set of solutions for advertisers looking to execute digital campaigns across multiple screens to drive Return on Ad Spend (ROAS). With the addition of StitcherAds, Kargo is able to bring performance-ma...

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AD TECH AND MARTECH

LINKEDIN TO DOWNRANK ENGAGEMENT-BAITING POSTS AND POLLS

LinkedIn | May 09, 2022

LinkedIn has decided to restrict the reach of several types of posts in user feeds. In addition, it has agreed to update its algorithm and ranking of content to ensure that the users get improved relevancy in their feed. The users on LinkedIn are currently bothered by the low quality, irrelevant, political and engagement baiting content. The users have also been observed to witness excessive polls. Therefore, LinkedIn will offer controls to the platform users for their preferred c...

Read More
news image

ADVERTISER PLATFORMS

ROKU UNVEILS A BETTER TV ADVERTISING EXPERIENCE AT FIRST IN-PERSON NEWFRONT

Roku, Inc. | May 04, 2022

Roku, Inc. (Nasdaq: ROKU) today hosted its first in-person IAB NewFront at the Chelsea Factory in New York City. As America’s #1 TV streaming platform* with 61.3 million active accounts as of Q1 2022, Roku revealed new advertising solutions to create a better TV advertising experience for marketers in the streaming decade. For the first time ever in Q1 2022, TV streaming devices surpassed legacy pay-TV in weekly reach among adults 18-49 in the U.S., according to Nielsen. To ...

Read More
news image

SOJERN’S DIGITAL ADVERTISING PLATFORM NOW AVAILABLE TO ALL HOTELS

webintravel | January 15, 2020

A commission version of the same solution, known as ‘Pay On The Stay’, has been used by many hotels for some time. Offered as a direct bookings alternative to a hotel’s distribution deals with online travel agencies (OTAs), the digital marketing solution delivers “highly personalised advertising to consumers across multiple devices and digital channels such as Facebook and Instagram, video, display ads, and search,” said the company in a statement. The targeted ads ...

Read More
news image

SOCIAL MEDIA ADVERTISING

KARGO ACQUIRES STITCHERADS FOR $64 MILLION, INCREASING KARGO’S MEDIA SPEND TO A COMBINED $550 MILLION

Kargo | October 19, 2021

Kargo, the leader in digital high impact advertising, today announced the acquisition of the commerce-driven paid social advertising powerhouse StitcherAds. StitcherAds’ paid social commerce platform expands Kargo’s robust integrated omnichannel product suite, providing a comprehensive set of solutions for advertisers looking to execute digital campaigns across multiple screens to drive Return on Ad Spend (ROAS). With the addition of StitcherAds, Kargo is able to bring performance-ma...

Read More

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Events

C-Suite On Deck

Responsive image

Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

Contact Us