Crown Integrated Marketing

crownintegratedmarketing.com

Crown Integrated Marketing is a full-service, data-driven digital marketing and demand generation agency. Crown has evolved its core services to adapt to the ever-changing needs and challenges of marketers – helping them to achieve their online marketing goals through search marketing, paid media, content marketing and search engine optimization. With experience in a wide range of digital marketing disciplines, the Crown Integrated Marketing team uses the latest information and techniques to help companies maximize the sales funnel and get the highest quality results based on their goals.

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ONLY 10% OF MAJOR U.S ADVERTISERS THINK THEIR CREATIVE AND MEDIA TEAMS ARE ALIGNED

Smartly.io | May 26, 2022

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On May 24, Ad-Lib.io, a Smartly.io company, announced the publication of a new survey conducted by WBR Insights titled ‘Releasing the Power of Digital Creative’. This survey uncovers the sentiments of major U.S advertisers about the opportunities to boost ROAS via investment in creative capabilities. It also discusses the roadblocks in the way of creative effectiveness. To get these insights, WBR surveyed 100 major U.S brands and multi-brand retailers with advertising budgets greater...

Read More

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VERVE GROUP AND SCREAM MALMO INCREASE REACH BY 21% ACROSS UNIQUE AUDIENCES BY ACTIVATING THE ID5 ID WITHIN PUBMATIC’S PLATFORM

PubMatic | November 24, 2021

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PubMatic, a sell-side platform that delivers superior outcomes for digital advertising, announced that Verve Group, a global consumer-first advertising suite, and Scream Malmo, a Swedish full-service media agency, have successfully employed the ID5 ID within PubMatic to reach and effectively target new consumers on mobile web and desktop at scale. The deprecation of third-party cookies and changes to Apple’s IDFA require that media buyers find new audience targeting and meas...

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AMAZON CUTS COMMISSION RATES FOR ADVERTISING AFFILIATES

fool | April 15, 2020

news image

In a memo obtained by CNBC, Amazon said it's reducing the commission rates starting April 21. A spokesperson for the tech giant wouldn't say if the move was driven by the COVID-19 pandemic. According to the memo, commission rates for several affiliate product categories are getting reduced significantly. For example rates for furniture and home improvement products have been cut to 3% from 8% while grocery product commission rates fell to 1% from 5%. The commission on ads for headphones,...

Read More

TRU OPTIK LAUNCHES SELF-SERVICE DATA MARKETPLACE STREAMING MEDIA PLATFORMS AND CONCERNS REGARDING BRAND SAFETY ON SOCIAL MEDIA

Tru Optik | August 14, 2020

news image

In the second quarter of 2020, nearly forty percent of the brands and agencies using third-party data with the Tru Optik Data Marketplace for Connected TV (CTV) and smart speakers advertising campaigns, did so for the first time. With the massive growth in audience size, increased attention across streaming media platforms and concerns regarding brand safety on social media – advertisers demand and require scalable, actionable and privacy compliant targeting across connected media (OTT, st...

Read More
news image

AD NETWORKS

ONLY 10% OF MAJOR U.S ADVERTISERS THINK THEIR CREATIVE AND MEDIA TEAMS ARE ALIGNED

Smartly.io | May 26, 2022

On May 24, Ad-Lib.io, a Smartly.io company, announced the publication of a new survey conducted by WBR Insights titled ‘Releasing the Power of Digital Creative’. This survey uncovers the sentiments of major U.S advertisers about the opportunities to boost ROAS via investment in creative capabilities. It also discusses the roadblocks in the way of creative effectiveness. To get these insights, WBR surveyed 100 major U.S brands and multi-brand retailers with advertising budgets greater...

Read More
news image

DISPLAY ADVERTISING

VERVE GROUP AND SCREAM MALMO INCREASE REACH BY 21% ACROSS UNIQUE AUDIENCES BY ACTIVATING THE ID5 ID WITHIN PUBMATIC’S PLATFORM

PubMatic | November 24, 2021

PubMatic, a sell-side platform that delivers superior outcomes for digital advertising, announced that Verve Group, a global consumer-first advertising suite, and Scream Malmo, a Swedish full-service media agency, have successfully employed the ID5 ID within PubMatic to reach and effectively target new consumers on mobile web and desktop at scale. The deprecation of third-party cookies and changes to Apple’s IDFA require that media buyers find new audience targeting and meas...

Read More
news image

AMAZON CUTS COMMISSION RATES FOR ADVERTISING AFFILIATES

fool | April 15, 2020

In a memo obtained by CNBC, Amazon said it's reducing the commission rates starting April 21. A spokesperson for the tech giant wouldn't say if the move was driven by the COVID-19 pandemic. According to the memo, commission rates for several affiliate product categories are getting reduced significantly. For example rates for furniture and home improvement products have been cut to 3% from 8% while grocery product commission rates fell to 1% from 5%. The commission on ads for headphones,...

Read More
news image

TRU OPTIK LAUNCHES SELF-SERVICE DATA MARKETPLACE STREAMING MEDIA PLATFORMS AND CONCERNS REGARDING BRAND SAFETY ON SOCIAL MEDIA

Tru Optik | August 14, 2020

In the second quarter of 2020, nearly forty percent of the brands and agencies using third-party data with the Tru Optik Data Marketplace for Connected TV (CTV) and smart speakers advertising campaigns, did so for the first time. With the massive growth in audience size, increased attention across streaming media platforms and concerns regarding brand safety on social media – advertisers demand and require scalable, actionable and privacy compliant targeting across connected media (OTT, st...

Read More