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Comscore | October 28, 2021
Comscore (Nasdaq: SCOR), a trusted partner to more than 3,000 clients across local stations, national networks, station groups, advertising and media agencies, and the entire Movies ecosystem, today announced an agreement with Vistar Media, the leading global provider of programmatic technology for digital out-of-home (DOOH). Under the agreement, Comscore Activation audiences, spanning demographics, personas and cross-platform media consumption, are now available for the first time for DOOH prog...
floridapolitics | January 27, 2020
Proposed legislation that would allow transportation network companies like Uber and Lyft to begin placing digital advertising boards on top of vehicles is slated for its first committee hearing this week. A similar bill in the Senate (SB 1352) heads to its first committee Monday. The House Transportation and Infrastructure Subcommittee will hear Rep. Bob Rommel‘s bill Tuesday at noon. While the bill would affect companies like Uber and Lyft by allowing them to incorporate advertising into...
AD NETWORKS, BRAND MARKETING
Netflix | June 24, 2022
Netflix’s co-CEO Ted Sarandos was honored as the Cannes Lions 2022 Entertainment Person of the Year award. He took the main stage on June 23 in Netflix’s festival debut. He talked about questions about Netflix’s stock decline and more-is-more content approach while carefully sidestepping ad deal rumors and platform competitors.
Sarandos brushed off the specifics on any rumored ad deals and said that Netflix was talking to all potential ad partners. However, he di...
PR Newswire | May 03, 2023
Hightouch, a leader in Data Activation and Customer Data Platform (CDP) solutions, has announced the launch of Match Booster, a breakthrough in how performance marketing teams can use data to increase the effectiveness of advertising campaigns.
With Match Booster, for the first time marketers can seamlessly and securely combine the power of their first-party customer data with data from the world's leading enrichment providers to boost audience match rates across advertising...
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