Cundari

searchenginejournal | January 27, 2020

Amazon advertising has become increasingly important over the last few years. In 2019, Amazon added a large number of new programs within the Amazon advertising platform including: New targeting options. All this combined means that more than ever before, learning and mastering advertising on Amazon is becoming essential for maximizing your potential sales. As we audit accounts of potential clients at Marketplace Blueprint, we often see common errors that can be costing the seller thousands and ...

Search Engine Journal | July 14, 2020

Google Analytics has announced their new feature for Predictive Audiences and Predictive Metrics, available in the App +Web beta product offering.Google Analytics has announced their new feature for Predictive Audiences and Predictive Metrics. These are part of their Beta for App + Web properties, and not available in regular Analytics situations.Located within the Audience Builder, users will now see new audiences, based off two audience types: likely buyers and likely churning purc...

Display Advertising, Ad Networks

globenewswire | August 08, 2023

AUDIENCEX, the AI-enabled digital advertising partner built to optimize real-time campaign performance for brands and agencies, is proud to announce the continuing expansion of its cutting-edge AI solution, AXi. With this expansion, the Company’s customers will be able to utilize AI-powered predictive analytics to maximize return on advertising spend, without the need to invest considerable overhead into expensive and resource-intensive data science solutions. Additionally...

Advertiser Platforms

Viamedia | February 02, 2023

On February 01, 2023, Viamedia, a major independent cross-media local advertising company, has announced significant growth in its managed services of inventory, operational execution, and advanced advertising to its clients with its robust full stack advertising platform. It offers Multichannel Video Programming Distribution (MVPD) options for in-home sales, managing backend operations like technical integration, video encoding, sales automation, billing services, order managem...