customedialabs

customedialabs.com

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customedialabs is a digital transformation agency that helps businesses thrive in a digital world. With boundless thinking and revolutionary technology, we radically and relentlessly improve the power of brands to engage, delight, and serve their audiences. We are a team of scientists, adventurers, artists, and revolutionaries. We are here because our natures compel us to challenge, disrupt, and reinvent. We believe geographic, technological, and creative boundaries were made to be broken. We are on a journey to a wondrous new world. And we would like you to join us.

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ADORAMA TEAMS UP WITH MARKETING ARCHITECTS TO LAUNCH HOLIDAY CAMPAIGN, “CREATIVE ONES”

Adorama | November 04, 2020

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With holiday shopping starting early and mostly online, Adorama recognized the opportunity to drive ecommerce sales by testing TV advertising. Today, they announced the launch of a holiday campaign, “Creative Ones.” Adorama tapped Marketing Architects to access Rapid Response TV, an offering that brought them from concept, to pretesting, to production, to market in just one month. The campaign celebrates creators and invites them to visit Adorama.com for a “Holiday Deal of the ...

Read More

Ad Tech and Martech

TOTAL ECONOMIC IMPACT STUDY SHOWS VIANT DELIVERED 143% ROI

Viant | September 13, 2022

news image

Viant Technology Inc. (NASDAQ: DSP), a leading people-based advertising software company, today announced the results of their Total Economic Impact™(TEI) Study conducted by Forrester Consulting. Results revealed that a composite brand – based on data from four Viant customers, demonstrated a 143% return on investment over three years when consolidating ad spend on Viant’s Adelphic DSP. Viant commissioned Forrester Consulting to conduct a Total Economic Impact&tr...

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Advertiser Platforms

ANTI-AD FRAUD PLATFORM ADEX ANNOUNCES REAL-TIME TRAFFIC ANALYSIS IS AVAILABLE TO ALL CLIENTS

ADEX | November 29, 2021

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ADEX, the leading anti-fraud solution provider aimed at protecting advertisers' websites from bots, announces that real-time traffic analysis is now available to all categories of customers additionally to a wide spectrum of advanced anti-fraud tools. Tracking traffic purity in real-time is crucial, since this is the only way to avoid serious consequences of criminal schemes. ADEX checks the traffic flows in the real time to see if they are legitimate enough before advertising...

Read More

Advertiser Platforms

UM AND ROKU PARTNER TO INCREASE EQUITY FOR MINORITY-OWNED NETWORKS AHEAD OF TV UPFRONTS

PR Newswire | April 25, 2023

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Today, UM, a global media agency network of IPG Mediabrands, announced an industry-first partnership with Roku, Inc., the #1 TV streaming platform in the U.S., Canada, and Mexico*, that will provide the agency and its sister agencies exclusive solutions to measure unrated, minority-owned networks for the first time. The deal provides planning and investment teams with access to critical linear TV data ahead of the 2023 TV Upfronts, giving smaller, minority-owned networks opportunity alongs...

Read More
news image

ADORAMA TEAMS UP WITH MARKETING ARCHITECTS TO LAUNCH HOLIDAY CAMPAIGN, “CREATIVE ONES”

Adorama | November 04, 2020

With holiday shopping starting early and mostly online, Adorama recognized the opportunity to drive ecommerce sales by testing TV advertising. Today, they announced the launch of a holiday campaign, “Creative Ones.” Adorama tapped Marketing Architects to access Rapid Response TV, an offering that brought them from concept, to pretesting, to production, to market in just one month. The campaign celebrates creators and invites them to visit Adorama.com for a “Holiday Deal of the ...

Read More
news image

Ad Tech and Martech

TOTAL ECONOMIC IMPACT STUDY SHOWS VIANT DELIVERED 143% ROI

Viant | September 13, 2022

Viant Technology Inc. (NASDAQ: DSP), a leading people-based advertising software company, today announced the results of their Total Economic Impact™(TEI) Study conducted by Forrester Consulting. Results revealed that a composite brand – based on data from four Viant customers, demonstrated a 143% return on investment over three years when consolidating ad spend on Viant’s Adelphic DSP. Viant commissioned Forrester Consulting to conduct a Total Economic Impact&tr...

Read More
news image

Advertiser Platforms

ANTI-AD FRAUD PLATFORM ADEX ANNOUNCES REAL-TIME TRAFFIC ANALYSIS IS AVAILABLE TO ALL CLIENTS

ADEX | November 29, 2021

ADEX, the leading anti-fraud solution provider aimed at protecting advertisers' websites from bots, announces that real-time traffic analysis is now available to all categories of customers additionally to a wide spectrum of advanced anti-fraud tools. Tracking traffic purity in real-time is crucial, since this is the only way to avoid serious consequences of criminal schemes. ADEX checks the traffic flows in the real time to see if they are legitimate enough before advertising...

Read More
news image

Advertiser Platforms

UM AND ROKU PARTNER TO INCREASE EQUITY FOR MINORITY-OWNED NETWORKS AHEAD OF TV UPFRONTS

PR Newswire | April 25, 2023

Today, UM, a global media agency network of IPG Mediabrands, announced an industry-first partnership with Roku, Inc., the #1 TV streaming platform in the U.S., Canada, and Mexico*, that will provide the agency and its sister agencies exclusive solutions to measure unrated, minority-owned networks for the first time. The deal provides planning and investment teams with access to critical linear TV data ahead of the 2023 TV Upfronts, giving smaller, minority-owned networks opportunity alongs...

Read More

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Events

C-Suite On Deck

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Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

Contact Us