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The Data Marketing Experts - get the data and insight you need for successful marketing. Data HQ designs and delivers marketing and data planning strategies for business. We support marketing professionals with a comprehensive range of data services that provide our clients with the knowledge and expertise to help them make informed decisions about their customers, prospects and marketing strategies.

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VRBO WELCOMES BACK ADVERTISERS TO EXPEDIA GROUP’S ADVERTISING PLATFORM

Vrbo | May 19, 2020

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Home-sharing platform welcomes back advertisers after closing up shop for more than a year. After more than a year without accepting advertising on its platform, Vrbo is once again opening up shop. ...

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IAS FIRST TO INTEGRATE WITH GOOGLE ADS DATA HUB FOR VIEWABILITY AND BRAND SAFETY FOR ADVERTISERS

Integral Ad Science | August 10, 2020

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Integral Ad Science (IAS), the global leader in digital ad verification, today announced it is the first verification company to integrate with Google Ads Data Hub (ADH), Google's privacy-focused data platform for advertisers. The IAS integration provides advertisers viewability, ad fraud, and brand safety measurement for YouTube via ADH.While IAS does not collect or use any private audience data for delivering its verification services, being the first with this new integration will h...

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MEDIAVINE HAS INTEGRATED WITH CENTRO'S BASIS PROGRAMMATIC ADVERTISING PLATFORM

Mediavine | August 05, 2020

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Mediavine, the largest exclusive ad management company in the United States and a Comscore top five lifestyle property with 125 million unique monthly visitors, has integrated with Centro's Basis programmatic advertising platform. Centro is a global provider of advertising technology.To create the direct connection between Basis and Mediavine, Mediavine built proprietary Server-to-Server technology based on OpenRTB specifications, designed to help both advertisers and publishers captur...

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Ad Networks

DOUBLEVERIFY DETECTS FIRST AD IMPRESSION FRAUD SCHEME IN AUDIO

DoubleVerify | February 07, 2023

news image

DoubleVerify (DV), one of the prominent software platforms for digital media solutions, has recently detected a large-scale ad impression fraud scheme targeted to audio traffic inventory called "BeatSting". After DV’s Fraud Lab recognized the fraud family in 2019, it has stolen about 20 million dollars from advertisers, and the BeatSting platform has about one million dollars per month share in it. BeatString has been a part of server-side ad insertion (SSAI) fra...

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news image

VRBO WELCOMES BACK ADVERTISERS TO EXPEDIA GROUP’S ADVERTISING PLATFORM

Vrbo | May 19, 2020

Home-sharing platform welcomes back advertisers after closing up shop for more than a year. After more than a year without accepting advertising on its platform, Vrbo is once again opening up shop. ...

Read More
news image

IAS FIRST TO INTEGRATE WITH GOOGLE ADS DATA HUB FOR VIEWABILITY AND BRAND SAFETY FOR ADVERTISERS

Integral Ad Science | August 10, 2020

Integral Ad Science (IAS), the global leader in digital ad verification, today announced it is the first verification company to integrate with Google Ads Data Hub (ADH), Google's privacy-focused data platform for advertisers. The IAS integration provides advertisers viewability, ad fraud, and brand safety measurement for YouTube via ADH.While IAS does not collect or use any private audience data for delivering its verification services, being the first with this new integration will h...

Read More
news image

MEDIAVINE HAS INTEGRATED WITH CENTRO'S BASIS PROGRAMMATIC ADVERTISING PLATFORM

Mediavine | August 05, 2020

Mediavine, the largest exclusive ad management company in the United States and a Comscore top five lifestyle property with 125 million unique monthly visitors, has integrated with Centro's Basis programmatic advertising platform. Centro is a global provider of advertising technology.To create the direct connection between Basis and Mediavine, Mediavine built proprietary Server-to-Server technology based on OpenRTB specifications, designed to help both advertisers and publishers captur...

Read More
news image

Ad Networks

DOUBLEVERIFY DETECTS FIRST AD IMPRESSION FRAUD SCHEME IN AUDIO

DoubleVerify | February 07, 2023

DoubleVerify (DV), one of the prominent software platforms for digital media solutions, has recently detected a large-scale ad impression fraud scheme targeted to audio traffic inventory called "BeatSting". After DV’s Fraud Lab recognized the fraud family in 2019, it has stolen about 20 million dollars from advertisers, and the BeatSting platform has about one million dollars per month share in it. BeatString has been a part of server-side ad insertion (SSAI) fra...

Read More

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C-Suite On Deck

Responsive image

Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

Contact Us