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‘MOBILE’ WILL REMAIN THE DIGITAL ADVERTISING HERO IN 2020 TOO

exchange4media | January 20, 2020

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Last year, the Dentsu Aegis Network exchange4media Digital Report predicted that digital advertising was expected to grow with a CAGR of 32 per cent to reach Rs 24,920 crore by 2021. The share of mobile advertising, according to the report, was expected to overtake desktop advertising and was predicted to be 67 per cent by 2021. No one is selling the importance of the digital advertising story anymore because agencies and brand have already bought into it. Instead, they are busy finding new and ...

Read More

PROGRAMMATIC ADVERTISING

SIMPLI.FI, A LEADING PROGRAMMATIC ADVERTISING PLATFORM, ANNOUNCES COMPLETION OF SIGNIFICANT INVESTMENT FROM BLACKSTONE AT $1.5 BILLION VALUATION

Simpli.fi, Blackstone, GTCR | October 04, 2021

news image

Simpli.fi, a leader in programmatic advertising and agency management software, announced that private equity funds managed by Blackstone (NYSE:BX) ("Blackstone") have completed the previously announced significant equity investment in the company. Blackstone joins existing investor GTCR, a leading private equity firm, as majority shareholders in the company. The investment, made through Blackstone's flagship private equity vehicle, values the company at approximately $1.5 bi...

Read More

SOCIAL MEDIA ADVERTISING

NEEYAMO ANNOUNCES STRATEGIC PARTNERSHIP WITH FERRETLY

Neeyamo | January 08, 2021

news image

Neeyamo, a market leader in contribution platform-based worldwide HRO services to global associations, is happy to declare its essential partnership with Ferretly, a main AI-fueled web-based media screening stage supplier zeroed in on relieving associations' employment risks. Through this partnership, Neeyamo, as a component of its start to finish foundation screening arrangement, would now be able to offer front line AI-enabled social media screening administrations to its worldwide clients...

Read More

CHANNEL 4 HANDED MILLIONS IN BONUSES AS TV AD MARKET FALTERS AMID CORONAVIRUS

theguardian | April 06, 2020

news image

At a Glance: Channel 4 has handed millions in bonuses to staff as it contemplates the cost-cutting measures to cope with the hit to ad revenue caused by the coronavirus pandemic. Channel 4 wil...

Read More
news image

‘MOBILE’ WILL REMAIN THE DIGITAL ADVERTISING HERO IN 2020 TOO

exchange4media | January 20, 2020

Last year, the Dentsu Aegis Network exchange4media Digital Report predicted that digital advertising was expected to grow with a CAGR of 32 per cent to reach Rs 24,920 crore by 2021. The share of mobile advertising, according to the report, was expected to overtake desktop advertising and was predicted to be 67 per cent by 2021. No one is selling the importance of the digital advertising story anymore because agencies and brand have already bought into it. Instead, they are busy finding new and ...

Read More
news image

PROGRAMMATIC ADVERTISING

SIMPLI.FI, A LEADING PROGRAMMATIC ADVERTISING PLATFORM, ANNOUNCES COMPLETION OF SIGNIFICANT INVESTMENT FROM BLACKSTONE AT $1.5 BILLION VALUATION

Simpli.fi, Blackstone, GTCR | October 04, 2021

Simpli.fi, a leader in programmatic advertising and agency management software, announced that private equity funds managed by Blackstone (NYSE:BX) ("Blackstone") have completed the previously announced significant equity investment in the company. Blackstone joins existing investor GTCR, a leading private equity firm, as majority shareholders in the company. The investment, made through Blackstone's flagship private equity vehicle, values the company at approximately $1.5 bi...

Read More
news image

SOCIAL MEDIA ADVERTISING

NEEYAMO ANNOUNCES STRATEGIC PARTNERSHIP WITH FERRETLY

Neeyamo | January 08, 2021

Neeyamo, a market leader in contribution platform-based worldwide HRO services to global associations, is happy to declare its essential partnership with Ferretly, a main AI-fueled web-based media screening stage supplier zeroed in on relieving associations' employment risks. Through this partnership, Neeyamo, as a component of its start to finish foundation screening arrangement, would now be able to offer front line AI-enabled social media screening administrations to its worldwide clients...

Read More
news image

CHANNEL 4 HANDED MILLIONS IN BONUSES AS TV AD MARKET FALTERS AMID CORONAVIRUS

theguardian | April 06, 2020

At a Glance: Channel 4 has handed millions in bonuses to staff as it contemplates the cost-cutting measures to cope with the hit to ad revenue caused by the coronavirus pandemic. Channel 4 wil...

Read More