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The Data Marketing Experts - get the data and insight you need for successful marketing. Data HQ designs and delivers marketing and data planning strategies for business. We support marketing professionals with a comprehensive range of data services that provide our clients with the knowledge and expertise to help them make informed decisions about their customers, prospects and marketing strategies.

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SCRIPPS AND AMAZON ADVERTISING TEAM-UP TO DELIVER AMAZON'S PREMIUM OTT SERVICES TO LOCAL BUSINESSES

Scripps, Amazon Advertising | May 19, 2021

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The E.W. Scripps Company is partnering with Amazon Advertising to bring its OTT advertising services to local businesses, extending its supremacy in the over-the-top (OTT) space ever further. Scripps' Octane OTT sales team and Amazon Advertising will collaborate to sell Amazon OTT inventory to local companies through IMDb TV, Twitch, top-tier network and broadcaster applications, and Amazon's News apps as part of this new program. Amazon OTT and Twitch had a combined month...

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AD TECH AND MARTECH

IRI AND INFOSUM PARTNER TO ENABLE SEAMLESS DATA COLLABORATION FOR ADVERTISERS WITH AN EMPHASIS ON CUSTOMER PRIVACY

IRI, InfoSum | August 29, 2022

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IRI®, which recently merged with The NPD Group to create a leading global technology, analytics and data provider, today announced a new partnership with InfoSum, the world’s leading data collaboration platform. InfoSum’s Secure Data Clean Room technology will enable IRI’s clients to enrich their first-party data with IRI’s purchase-based deterministic information in an environment designed with privacy in mind. IRI will offer both transaction data from 45 million hou...

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FACEBOOK TO REMOVE ITS RESTRICTIONS ON ADS WHICH INCLUDE MORE THAN 20% TEXT IN THE MAIN IMAGE

Facebook | September 24, 2020

news image

The long-standing rule had been shifted to less stringent over the years, with this week marking their complete abandonment of the 20% text rule. Media buyers in Facebook’s platform began to notice recently a big change: their images were no longer being disapproved for a lot of text. When the Change Was Noticed. It’s been confirmed via a few sources the long-standing rule for Facebook Ad images being no more than 20% text has been sunset. Buyers started receiving direct communicatio...

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AD NETWORKS

RESEARCH MARKETING AND ADVERTISING LAUNCHES A NEW WEBSITE AND EXPANDS ITS SERVICES TO CLINICAL RESEARCH INDUSTRY NATIONWIDE

RMA | January 21, 2021

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After over nine years giving marketing and recruiting services to a large number of clinical research trials, RMA is launching new site and growing its administrations to other clinical research companies nationwide. Since 2011, RMA has given an assortment of clinical exploration marketing services across a wide scope of therapeutic areas. RMA is a full-scale marketing administration offering computerized and conventional media services focused in explicitly on gathering clinical ...

Read More
news image

AD NETWORKS

SCRIPPS AND AMAZON ADVERTISING TEAM-UP TO DELIVER AMAZON'S PREMIUM OTT SERVICES TO LOCAL BUSINESSES

Scripps, Amazon Advertising | May 19, 2021

The E.W. Scripps Company is partnering with Amazon Advertising to bring its OTT advertising services to local businesses, extending its supremacy in the over-the-top (OTT) space ever further. Scripps' Octane OTT sales team and Amazon Advertising will collaborate to sell Amazon OTT inventory to local companies through IMDb TV, Twitch, top-tier network and broadcaster applications, and Amazon's News apps as part of this new program. Amazon OTT and Twitch had a combined month...

Read More
news image

AD TECH AND MARTECH

IRI AND INFOSUM PARTNER TO ENABLE SEAMLESS DATA COLLABORATION FOR ADVERTISERS WITH AN EMPHASIS ON CUSTOMER PRIVACY

IRI, InfoSum | August 29, 2022

IRI®, which recently merged with The NPD Group to create a leading global technology, analytics and data provider, today announced a new partnership with InfoSum, the world’s leading data collaboration platform. InfoSum’s Secure Data Clean Room technology will enable IRI’s clients to enrich their first-party data with IRI’s purchase-based deterministic information in an environment designed with privacy in mind. IRI will offer both transaction data from 45 million hou...

Read More
news image

FACEBOOK TO REMOVE ITS RESTRICTIONS ON ADS WHICH INCLUDE MORE THAN 20% TEXT IN THE MAIN IMAGE

Facebook | September 24, 2020

The long-standing rule had been shifted to less stringent over the years, with this week marking their complete abandonment of the 20% text rule. Media buyers in Facebook’s platform began to notice recently a big change: their images were no longer being disapproved for a lot of text. When the Change Was Noticed. It’s been confirmed via a few sources the long-standing rule for Facebook Ad images being no more than 20% text has been sunset. Buyers started receiving direct communicatio...

Read More
news image

AD NETWORKS

RESEARCH MARKETING AND ADVERTISING LAUNCHES A NEW WEBSITE AND EXPANDS ITS SERVICES TO CLINICAL RESEARCH INDUSTRY NATIONWIDE

RMA | January 21, 2021

After over nine years giving marketing and recruiting services to a large number of clinical research trials, RMA is launching new site and growing its administrations to other clinical research companies nationwide. Since 2011, RMA has given an assortment of clinical exploration marketing services across a wide scope of therapeutic areas. RMA is a full-scale marketing administration offering computerized and conventional media services focused in explicitly on gathering clinical ...

Read More