Davis Advertising

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Davis Advertising is one of the largest agencies in New England. We offer a wide array of in-house services including: strategic branding, website design and marketing, full in-house TV, video and radio production, graphic design, social media strategy, copy writing, public relations, and media buying. Davis has consistently been named the area’s number one agency under the “Top Advertising & PR Firms” category in the annual Book of Lists published by the Worcester Business Journal.

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SMARTASSET LAUNCHES SIMPLER ROAD TO RETIREMENT TV AD CAMPAIGN WITH MARKETING ARCHITECTS

SmartAsset | December 30, 2021

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SmartAsset, an online destination for financial advice and marketplace that connects consumers to financial advisors, launched a national TV campaign this week in partnership with All-Inclusive TV agency Marketing Architects. Founded in 2012, SmartAsset is an award-winning financial technology company that helps more than 75 million people each month make smart financial decisions through free data-driven content, personalized calculators and educational tools. Additionally, Smart...

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BRANDS RECEIVE RAPID FEEDBACK ON AUDIO ADS WITH PANDORA'S "TEST & TUNE"

MediaVillage | April 21, 2020

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Digital audio is booming, and savvy advertisers are drawn to the medium's advancements in personalized ad experiences and creative delivery mechanisms. And with that, brands also want an understanding of their ads' effectiveness and performance. While streaming audio allows us to gather data on ad campaigns — including listener demographics and device mix — rich data backed insights typically come post-campaign. As investment in streaming audio matures, marketers want to know...

Read More

BLOOMBERG TOPS HALF A BILLION DOLLARS IN CAMPAIGN ADVERTISING

bloomberg | February 24, 2020

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Michael Bloomberg has broken the $500 million mark in ad spending more than a week before he appears on a primary ballot for the first time. Through Friday, he’s spent $505.8 million on broadcast, cable, radio and digital ads, according to Advertising Analytics. That’s an average of $5.5 million a day since he officially became a candidate. It’s also $190 million more than all of his active Democratic rivals combined, including billionaire hedge-fund founder Tom Steyer, have sp...

Read More

PAID SEARCH GLOSSARY & TIPS ON GETTING STARTED WITH GOOGLE ADS

business2community | March 23, 2020

news image

Google Ads is Google’s advertising platform and the largest ad platform on the internet. If you want to build your brand message and promote your business, you need paid media to be a strong component of your marketing budget. Google Ads allows your business to skip the period of waiting for your website to move up in the organic search rankings. Although organic search is important, it takes time to organically show up at the top for your most important keywords. Enter the solution: paid ...

Read More
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Ad Networks

SMARTASSET LAUNCHES SIMPLER ROAD TO RETIREMENT TV AD CAMPAIGN WITH MARKETING ARCHITECTS

SmartAsset | December 30, 2021

SmartAsset, an online destination for financial advice and marketplace that connects consumers to financial advisors, launched a national TV campaign this week in partnership with All-Inclusive TV agency Marketing Architects. Founded in 2012, SmartAsset is an award-winning financial technology company that helps more than 75 million people each month make smart financial decisions through free data-driven content, personalized calculators and educational tools. Additionally, Smart...

Read More
news image

BRANDS RECEIVE RAPID FEEDBACK ON AUDIO ADS WITH PANDORA'S "TEST & TUNE"

MediaVillage | April 21, 2020

Digital audio is booming, and savvy advertisers are drawn to the medium's advancements in personalized ad experiences and creative delivery mechanisms. And with that, brands also want an understanding of their ads' effectiveness and performance. While streaming audio allows us to gather data on ad campaigns — including listener demographics and device mix — rich data backed insights typically come post-campaign. As investment in streaming audio matures, marketers want to know...

Read More
news image

BLOOMBERG TOPS HALF A BILLION DOLLARS IN CAMPAIGN ADVERTISING

bloomberg | February 24, 2020

Michael Bloomberg has broken the $500 million mark in ad spending more than a week before he appears on a primary ballot for the first time. Through Friday, he’s spent $505.8 million on broadcast, cable, radio and digital ads, according to Advertising Analytics. That’s an average of $5.5 million a day since he officially became a candidate. It’s also $190 million more than all of his active Democratic rivals combined, including billionaire hedge-fund founder Tom Steyer, have sp...

Read More
news image

PAID SEARCH GLOSSARY & TIPS ON GETTING STARTED WITH GOOGLE ADS

business2community | March 23, 2020

Google Ads is Google’s advertising platform and the largest ad platform on the internet. If you want to build your brand message and promote your business, you need paid media to be a strong component of your marketing budget. Google Ads allows your business to skip the period of waiting for your website to move up in the organic search rankings. Although organic search is important, it takes time to organically show up at the top for your most important keywords. Enter the solution: paid ...

Read More