Day One Agency

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Fresh Thinking. New Energy. Every Day. This is Day One. 2018 Small Agency of the Year. 2016 New Agency of the Year. Day One is a creative communications agency with the ambition of stopping the world in its scroll with stories that connect. Our Shape, Share, Fuel approach to storytelling is founded on the belief that no one shares “content,” they share stories.

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Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

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COLLEGE ADMISSIONS OFFICERS ARE PAYING MORE ATTENTION TO APPLICANTS’ SOCIAL PROFILES

Adweek | January 13, 2020

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The trend of college admissions officers visiting the social media profiles of applicants is back on the upswing, according to the latest survey from Kaplan Test Prep. The educational and career-services provider polled nearly 300 college admissions officers and found that 36% of them turn to applicants' profiles on social platforms including Facebook, Instagram, Twitter. Read More

AD NETWORKS

COMCAST ADVERTISING NAMES JAMES ROOKE PRESIDENT

Comcast Advertising | July 11, 2022

news image

Today, Comcast Advertising announced that James Rooke has been named to the role of President. In this position, Rooke will oversee the operation of the company, whose brands include Effectv, FreeWheel and AudienceXpress. Rooke, who was previously General Manager of Effectv, replaces Marcien Jenckes, who was recently tapped to lead the new joint venture between Charter and Comcast and serve as Managing Director for Comcast Advertising in a dual role. Rooke will report into Jenckes...

Read More

AD TECH AND MARTECH

AMAZON EXPLORING WAYS TO STREAMLINE AD ID OVERLOAD

Amazon | June 01, 2022

news image

Amazon is developing the Connections Marketplace, a platform that could be a one-stop-shop for website publishers and their ad tech vendors to connect. This Marketplace connects new ad IDs with websites developed to adapt to the new data and privacy restrictions. In the wake of all these developments, Amazon is exploring ways to streamline the ad ID overload to anticipate the future of internet advertising. Amazon’s recent partnerships with ad tech companies such as LiveRamp...

Read More

DISPLAY ADVERTISING

QUOTIENT UNVEILS MULTI-TOUCH ATTRIBUTION TO DRIVE DIGITAL OUT-OF-HOME INVESTMENT AMONG AD BUYERS

Quotient | August 18, 2022

news image

Quotient (NYSE: QUOT), the leading digital media and promotions technology company, today announced its digital out-of-home (DOOH) multi-touch media measurement capabilities within the Quotient Analytics Platform. Advertisers, retailers and agencies can access near real-time attributable sales and return on ad spend to enable meaningful adoption of DOOH as well as visibility into the channel’s role within holistic omnichannel campaigns. OOH ad spend is expected to increase 1...

Read More
news image

COLLEGE ADMISSIONS OFFICERS ARE PAYING MORE ATTENTION TO APPLICANTS’ SOCIAL PROFILES

Adweek | January 13, 2020

The trend of college admissions officers visiting the social media profiles of applicants is back on the upswing, according to the latest survey from Kaplan Test Prep. The educational and career-services provider polled nearly 300 college admissions officers and found that 36% of them turn to applicants' profiles on social platforms including Facebook, Instagram, Twitter. Read More

news image

AD NETWORKS

COMCAST ADVERTISING NAMES JAMES ROOKE PRESIDENT

Comcast Advertising | July 11, 2022

Today, Comcast Advertising announced that James Rooke has been named to the role of President. In this position, Rooke will oversee the operation of the company, whose brands include Effectv, FreeWheel and AudienceXpress. Rooke, who was previously General Manager of Effectv, replaces Marcien Jenckes, who was recently tapped to lead the new joint venture between Charter and Comcast and serve as Managing Director for Comcast Advertising in a dual role. Rooke will report into Jenckes...

Read More
news image

AD TECH AND MARTECH

AMAZON EXPLORING WAYS TO STREAMLINE AD ID OVERLOAD

Amazon | June 01, 2022

Amazon is developing the Connections Marketplace, a platform that could be a one-stop-shop for website publishers and their ad tech vendors to connect. This Marketplace connects new ad IDs with websites developed to adapt to the new data and privacy restrictions. In the wake of all these developments, Amazon is exploring ways to streamline the ad ID overload to anticipate the future of internet advertising. Amazon’s recent partnerships with ad tech companies such as LiveRamp...

Read More
news image

DISPLAY ADVERTISING

QUOTIENT UNVEILS MULTI-TOUCH ATTRIBUTION TO DRIVE DIGITAL OUT-OF-HOME INVESTMENT AMONG AD BUYERS

Quotient | August 18, 2022

Quotient (NYSE: QUOT), the leading digital media and promotions technology company, today announced its digital out-of-home (DOOH) multi-touch media measurement capabilities within the Quotient Analytics Platform. Advertisers, retailers and agencies can access near real-time attributable sales and return on ad spend to enable meaningful adoption of DOOH as well as visibility into the channel’s role within holistic omnichannel campaigns. OOH ad spend is expected to increase 1...

Read More