Day One Agency

martechadvisor | February 13, 2020

Feedvisor, the AI-powered optimization and intelligence platform for brands and large sellers on Amazon, today unveiled its 2020 analysis on the dynamic relationships between brands and Amazon. The report, Brands and Amazon in the Age of E-Commerce, examines the goals, sentiments, and strategies of over 1,000 U.S. retail brand leaders, and outlines how they navigate and position themselves in an Amazon-led e-commerce landscape. The study found that nearly three-quarters (73%) of brands selling o...

Ad Tech and Martech

Business Wire | April 19, 2023

Vecima Networks Inc. (TSX: VCM) and Cadent, the largest independent platform for advanced TV advertising, today announced the integration of Vecima’s MediaScaleTM Streaming solution with Cadent Aperture Platform to power the next generation of multichannel video programming distributor (MVPD) and vMVPD advertising services. Leveraging the integration of Vecima’s MediaScaleTM Streaming solution and the Aperture Platform, service providers will now be able to protect e...

Display Advertising

OneScreen.ai | September 15, 2022

OneScreen.ai, the marketplace provider for buying and selling out-of-home (OOH) advertising, today released its third research report in a series of studies, this one citing nearly all (96%) respondents are satisfied (50%) or very satisfied (46%) with the ROI of their current OOH marketing campaigns. On average, these companies have seen monthly revenue increase by more than 50%. The findings also reported 78% of companies using OOH plan to increase their OOH budget over the next 12 months. In p...

Ad Tech and Martech

National World, DanAds | August 18, 2022

National World today (August 16th, 2022) announces that it is building a custom self-serve advertising platform with DanAds. The new ad platform will automate the ad buying process and offer greater flexibility to advertisers, allowing businesses of all sizes to easily access National World’s portfolio. To design the platform, National World has partnered with DanAds – an industry expert with experience supporting global media brands like Bloomberg Media and the Washington Post.
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