Defakto, an Ansira Company

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Defakto crafts authentic experiences that connect with today’s evolving consumer. We do this by offering an unmatched combination of strategic consulting, design and user experience, technology enablement and data optimization.

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VIAMEDIA PROMOTES JIM LOUGHRAN TO SVP OF CONVERGENT VIDEO PARTNERSHIPS, HEADING ITS PATENTED QTT™ DIVISION

Viamedia | June 03, 2022

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Viamedia, the leading fully-integrated independent cross-media local advertising company, today announced Jim Loughran has been promoted to senior vice president of convergent video partnerships, overseeing the company’s cloud-based advertising solution that brings the digital and linear television worlds together. He will be responsible for QTT™’s overall business, product, communications and marketing strategy. “Since joining Viamedia, Jim h...

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PROGRAMMATIC ADVERTISING

ADSQUARE TO SUPPORT UNIFIED ID 2.0

Adsquare | September 20, 2021

news image

Adsquare, the global audience and location intelligence company, will collaborate with Unified ID 2.0 to offer precision and measurement solutions for programmatic media buyers and publishers. Unified ID 2.0 is a new common currency and connective tissue across digital media for the open internet. The ID represents an upgrade to legacy identity solutions. Initially developed by The Trade Desk, Unified ID 2.0 is a soon-to-be open source, industry-wide initiative spanning hundreds o...

Read More

FACEBOOK USERS ARE SEEING FEWER ADS AND CLICKING MORE

fool | January 29, 2020

news image

Facebook doesn't have any more room to squeeze more advertisements into its news feed without negatively affecting its user engagement. It hit that sticking point over three years ago, but it hasn't stopped the company from growing its ad revenue. The social media company has been able to overcome the challenge by growing active advertisers and improving its targeting and measurement capabilities. In turn, users see more relevant ads, and they're more likely to click on them. More cl...

Read More

FACEBOOK TAKES DOWN PERILOUS AD CATEGORY AMIDST CORONAVIRUS MISINFORMATION CONCERNS

Facebook | April 27, 2020

news image

Facebook has been doing a pretty good job all in all when it comes to helping the world deal with the coronavirus. Facebook Removes Risky Ad Category Among Coronavirus Misinformation Concerns. ...

Read More
news image

AD TECH AND MARTECH

VIAMEDIA PROMOTES JIM LOUGHRAN TO SVP OF CONVERGENT VIDEO PARTNERSHIPS, HEADING ITS PATENTED QTT™ DIVISION

Viamedia | June 03, 2022

Viamedia, the leading fully-integrated independent cross-media local advertising company, today announced Jim Loughran has been promoted to senior vice president of convergent video partnerships, overseeing the company’s cloud-based advertising solution that brings the digital and linear television worlds together. He will be responsible for QTT™’s overall business, product, communications and marketing strategy. “Since joining Viamedia, Jim h...

Read More
news image

PROGRAMMATIC ADVERTISING

ADSQUARE TO SUPPORT UNIFIED ID 2.0

Adsquare | September 20, 2021

Adsquare, the global audience and location intelligence company, will collaborate with Unified ID 2.0 to offer precision and measurement solutions for programmatic media buyers and publishers. Unified ID 2.0 is a new common currency and connective tissue across digital media for the open internet. The ID represents an upgrade to legacy identity solutions. Initially developed by The Trade Desk, Unified ID 2.0 is a soon-to-be open source, industry-wide initiative spanning hundreds o...

Read More
news image

FACEBOOK USERS ARE SEEING FEWER ADS AND CLICKING MORE

fool | January 29, 2020

Facebook doesn't have any more room to squeeze more advertisements into its news feed without negatively affecting its user engagement. It hit that sticking point over three years ago, but it hasn't stopped the company from growing its ad revenue. The social media company has been able to overcome the challenge by growing active advertisers and improving its targeting and measurement capabilities. In turn, users see more relevant ads, and they're more likely to click on them. More cl...

Read More
news image

FACEBOOK TAKES DOWN PERILOUS AD CATEGORY AMIDST CORONAVIRUS MISINFORMATION CONCERNS

Facebook | April 27, 2020

Facebook has been doing a pretty good job all in all when it comes to helping the world deal with the coronavirus. Facebook Removes Risky Ad Category Among Coronavirus Misinformation Concerns. ...

Read More

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C-Suite On Deck

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Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

Contact Us