Defakto, an Ansira Company

defak.to

Defakto crafts authentic experiences that connect with today’s evolving consumer. We do this by offering an unmatched combination of strategic consulting, design and user experience, technology enablement and data optimization.

C-Suite On Deck

Responsive image

Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

Contact Us

Events

Related News

AD NETWORKS

APPLE LEAVES ADVERTISERS SHOCKED

Apple | June 13, 2022

news image

When Apple revealed iOS 16 last week at its developer conference, the marketing world was anticipating a data cut-off coming from iPhones, meaning mobile advertising would no longer remain the same for iPhone users. However, Apple shocked advertisers and marketers alike by not introducing any data cut-offs. “We were expecting the same announcement,” said Andrew Casale, CEO of Index Exchange, the programmatic ad marketplace. “We w...

Read More

BRAND MARKETING, AD TECH AND MARTECH, ADVERTISER PLATFORMS

START.IO AND NIMBUS HELP INTEGRATE BIDDING WITH PROGRAMMATIC ADVERTISING

Start.io | December 28, 2022

news image

For efficient and effective mobile application ad targeting, the purchase and placement of ad space are automated using software for programmatic media buying. Deriving the maximum monetization benefits from programmatic media buying optimizes ad revenues and helps generate a higher return on investment (ROI) for advertisers. For this, Start.io, a popular software development kit (SDK) and monetization software, is partnering with Nimbus, a header bidding platform for programmatic...

Read More

AD TECH AND MARTECH

CONVIVA MAKES THE TRANSITION FROM VIDEO ANALYTICS TO BIDSTREAM DATA WITH ITS FIRST AD TECH PARTNERSHIP

Conviva, The Trade Desk | July 30, 2021

news image

Conviva, a streaming analytics startup, launched its first ad tech product on Thursday, contextual data integration with The Trade Desk. Conviva embeds a sensor in the videos or streaming material of publishers and programmers. The sensor is not a third-party data collector in the same way that a cookie or SDK is. Instead, according to Conviva CEO Keith Zubchevich, it is the tool that publishers use in their video players to monitor video quality and engagement, such as buffering ...

Read More

AD NETWORKS

HUBVISOR ENTERS A NEW EXPANSION PHASE WITH A GAME-CHANGING AD TECH PRODUCT LINE USED BY HALF OF THE TOP 30 PUBLISHERS IN FRANCE.

Hubvisor | September 19, 2022

news image

Hubvisor announces today the reconfiguration of its solutions around three flagship products: MAESTRO, LENSE and DIRECT PATH. These products have been carefully crafted and are used by half of the top 30 publishers in France, including Le Figaro, Dailymotion, Adevinta/Leboncoin, TF1, and many more. These three products form a suite of never-seen-before ad tech products and are therefore only available in an all-in-one format. MAESTRO is the ultimate orchestr...

Read More
news image

AD NETWORKS

APPLE LEAVES ADVERTISERS SHOCKED

Apple | June 13, 2022

When Apple revealed iOS 16 last week at its developer conference, the marketing world was anticipating a data cut-off coming from iPhones, meaning mobile advertising would no longer remain the same for iPhone users. However, Apple shocked advertisers and marketers alike by not introducing any data cut-offs. “We were expecting the same announcement,” said Andrew Casale, CEO of Index Exchange, the programmatic ad marketplace. “We w...

Read More
news image

BRAND MARKETING, AD TECH AND MARTECH, ADVERTISER PLATFORMS

START.IO AND NIMBUS HELP INTEGRATE BIDDING WITH PROGRAMMATIC ADVERTISING

Start.io | December 28, 2022

For efficient and effective mobile application ad targeting, the purchase and placement of ad space are automated using software for programmatic media buying. Deriving the maximum monetization benefits from programmatic media buying optimizes ad revenues and helps generate a higher return on investment (ROI) for advertisers. For this, Start.io, a popular software development kit (SDK) and monetization software, is partnering with Nimbus, a header bidding platform for programmatic...

Read More
news image

AD TECH AND MARTECH

CONVIVA MAKES THE TRANSITION FROM VIDEO ANALYTICS TO BIDSTREAM DATA WITH ITS FIRST AD TECH PARTNERSHIP

Conviva, The Trade Desk | July 30, 2021

Conviva, a streaming analytics startup, launched its first ad tech product on Thursday, contextual data integration with The Trade Desk. Conviva embeds a sensor in the videos or streaming material of publishers and programmers. The sensor is not a third-party data collector in the same way that a cookie or SDK is. Instead, according to Conviva CEO Keith Zubchevich, it is the tool that publishers use in their video players to monitor video quality and engagement, such as buffering ...

Read More
news image

AD NETWORKS

HUBVISOR ENTERS A NEW EXPANSION PHASE WITH A GAME-CHANGING AD TECH PRODUCT LINE USED BY HALF OF THE TOP 30 PUBLISHERS IN FRANCE.

Hubvisor | September 19, 2022

Hubvisor announces today the reconfiguration of its solutions around three flagship products: MAESTRO, LENSE and DIRECT PATH. These products have been carefully crafted and are used by half of the top 30 publishers in France, including Le Figaro, Dailymotion, Adevinta/Leboncoin, TF1, and many more. These three products form a suite of never-seen-before ad tech products and are therefore only available in an all-in-one format. MAESTRO is the ultimate orchestr...

Read More