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ADVERTISER PLATFORMS

VIDEOAMP PARTNERS WITH HYPHAMETRICS, INTEGRATES PANEL INSIGHTS INTO THEIR DATA MEASUREMENT SOLUTIONS

VideoAmp, HyphaMetrics | October 14, 2021

news image

Software and data platform, VideoAmp, announced a partnership with HyphaMetrics, the only independent cross-screen and cross-walled-garden panel, to provide cross-screen audience measurement solutions for VideoAmp clients. The partnership will integrate HyphaMetrics’ omni-channel cross-device panel measurement with VideoAmp’s commingled TV viewership data to facilitate cutting edge audience insights. “At VideoAmp we see panels as an importan...

Read More

AD NETWORKS

CATCHER DIGITAL MARKETING AND FLOWFINITY DELIVER MEASURABLE BUSINESS GROWTH FOR CONSUMER BRANDS

Flowfinity | January 21, 2022

news image

Flowfinity Wireless Inc. today published a case study outlining how Catcher Digital Marketing has leveraged Flowfinity's no-code platform to deliver significant value to the consumer-packaged goods sector by digitizing and automating retail audit and market research reporting. Catcher Digital Marketing constructs sophisticated online marketing strategies delivered using tactics that produce effective, measurable business growth for their clients in consumer packaged good...

Read More

GOOGLE ADS ANNOUNCES BETA FOR EXPLANATIONS TO SPEED UP DIAGNOSE OF CONVERSIONS, IMPRESSIONS AND CLICK VOLUME

Google | June 05, 2020

news image

Google Ads has announced a beta for Explanations to help speed up the process of diagnosing changes in impressions, clicks, cost and conversions. Anyone who has run Google Ads for awhile has experienced logging in and noticing a decline in conversions, impr...

Read More

AD TECH AND MARTECH

GUMGUM ANNOUNCES INDUSTRY’S FIRST 100% BRAND SAFE AD EXCHANGE

GumGum | March 20, 2023

news image

GumGum, a contextual first, global advertising platform, announced that starting immediately, all impressions running on GumGum’s ad exchange will now have enhanced brand safety protection through Verity™, GumGum’s proprietary and accredited contextual intelligence platform. Verity is already integrated and applied across GumGum’s PMPs and media business. With this upgrade, GumGum becomes the first 100% brand-safe exchange and is the only direct marketpla...

Read More
news image

ADVERTISER PLATFORMS

VIDEOAMP PARTNERS WITH HYPHAMETRICS, INTEGRATES PANEL INSIGHTS INTO THEIR DATA MEASUREMENT SOLUTIONS

VideoAmp, HyphaMetrics | October 14, 2021

Software and data platform, VideoAmp, announced a partnership with HyphaMetrics, the only independent cross-screen and cross-walled-garden panel, to provide cross-screen audience measurement solutions for VideoAmp clients. The partnership will integrate HyphaMetrics’ omni-channel cross-device panel measurement with VideoAmp’s commingled TV viewership data to facilitate cutting edge audience insights. “At VideoAmp we see panels as an importan...

Read More
news image

AD NETWORKS

CATCHER DIGITAL MARKETING AND FLOWFINITY DELIVER MEASURABLE BUSINESS GROWTH FOR CONSUMER BRANDS

Flowfinity | January 21, 2022

Flowfinity Wireless Inc. today published a case study outlining how Catcher Digital Marketing has leveraged Flowfinity's no-code platform to deliver significant value to the consumer-packaged goods sector by digitizing and automating retail audit and market research reporting. Catcher Digital Marketing constructs sophisticated online marketing strategies delivered using tactics that produce effective, measurable business growth for their clients in consumer packaged good...

Read More
news image

GOOGLE ADS ANNOUNCES BETA FOR EXPLANATIONS TO SPEED UP DIAGNOSE OF CONVERSIONS, IMPRESSIONS AND CLICK VOLUME

Google | June 05, 2020

Google Ads has announced a beta for Explanations to help speed up the process of diagnosing changes in impressions, clicks, cost and conversions. Anyone who has run Google Ads for awhile has experienced logging in and noticing a decline in conversions, impr...

Read More
news image

AD TECH AND MARTECH

GUMGUM ANNOUNCES INDUSTRY’S FIRST 100% BRAND SAFE AD EXCHANGE

GumGum | March 20, 2023

GumGum, a contextual first, global advertising platform, announced that starting immediately, all impressions running on GumGum’s ad exchange will now have enhanced brand safety protection through Verity™, GumGum’s proprietary and accredited contextual intelligence platform. Verity is already integrated and applied across GumGum’s PMPs and media business. With this upgrade, GumGum becomes the first 100% brand-safe exchange and is the only direct marketpla...

Read More

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Events

C-Suite On Deck

Responsive image

Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

Contact Us