Defero

Born from disruption, built for agility. We are a full-surround, integrated marketing agency that prides itself in being a true strategic partner for brands in the digital age. Our mission is to provide results-oriented marketing and communication strategies designed to facilitate the measurable success of our clients

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BRANDSTAR NAMED ADVERTISING AGENCY OF RECORD FOR ALAN B. LEVAN | NSU BROWARD CENTER OF INNOVATION

BrandStar | November 22, 2021

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BrandStar, a fully horizontally and vertically integrated production company, has been engaged by the Alan B. Levan | NSU Broward Center of Innovation (Levan Center) as its advertising agency-of-record. The Levan Center is a public-private partnership between NSU and Broward County, acting as an economic and education development engine linking the South Florida innovation ecosystem. Services to the Levan Center will be developed and executed by Beacon, the advertis...

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MOBILE ADVERTISING

ENTRAVISION AND ANZU ANNOUNCE EXCLUSIVE CROSS-PLATFORM IN-GAME ADVERTISING PARTNERSHIP FOR LATIN AMERICA

Entravision, Anzu | April 21, 2022

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Entravision (NYSE: EVC), a leading global advertising solutions, media and technology company, today announced that it has become the exclusive partner in Latin America for Anzu.io, one of the world’s most advanced in-game advertising platforms. Entravision, through its business unit Entravision-Cisneros Interactive, will exclusively represent Anzu in 18 Latin American markets, educating advertisers on the power of in-game advertising and enabling companies to leverage Anzu’s award-w...

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NEW YORK TIMES SHOWS GROWTH EVERYWHERE BUT ADVERTISING

adexchanger | February 06, 2020

news image

The New York Times posted strong results stemming from digital subscriptions; Facebook licensing revenue; its new TV show, The Weekly; Wirecutter and its Crossword and Cooking apps. But advertising wasn’t a bright spot. Coming off a tough comparison quarter, advertising declined 10.7% year-over-year to $171.3 million. Advertising accounts for one-third of total revenue. Overall Q4 revenue rose 1.1% as the Times’ two other revenue categories grew, offsetting advertising’s declin...

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GROUNDTRUTH AND YEXT INTEGRATED TO OFFER CUSTOMIZED LOCATION-BASED MOBILE ADVERTISING CAMPAIGNS FOR MARKETERS

GroundTruth | May 20, 2020

news image

GroundTruth, the leading location technology company, today announced a new partnership and integration with Yext, Inc. (NYSE: YEXT), the Search Experience Cloud company, to create customized location-based mobile advertising campaigns for marketers who utilize the Yext platform. Read More

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AD NETWORKS

BRANDSTAR NAMED ADVERTISING AGENCY OF RECORD FOR ALAN B. LEVAN | NSU BROWARD CENTER OF INNOVATION

BrandStar | November 22, 2021

BrandStar, a fully horizontally and vertically integrated production company, has been engaged by the Alan B. Levan | NSU Broward Center of Innovation (Levan Center) as its advertising agency-of-record. The Levan Center is a public-private partnership between NSU and Broward County, acting as an economic and education development engine linking the South Florida innovation ecosystem. Services to the Levan Center will be developed and executed by Beacon, the advertis...

Read More
news image

MOBILE ADVERTISING

ENTRAVISION AND ANZU ANNOUNCE EXCLUSIVE CROSS-PLATFORM IN-GAME ADVERTISING PARTNERSHIP FOR LATIN AMERICA

Entravision, Anzu | April 21, 2022

Entravision (NYSE: EVC), a leading global advertising solutions, media and technology company, today announced that it has become the exclusive partner in Latin America for Anzu.io, one of the world’s most advanced in-game advertising platforms. Entravision, through its business unit Entravision-Cisneros Interactive, will exclusively represent Anzu in 18 Latin American markets, educating advertisers on the power of in-game advertising and enabling companies to leverage Anzu’s award-w...

Read More
news image

NEW YORK TIMES SHOWS GROWTH EVERYWHERE BUT ADVERTISING

adexchanger | February 06, 2020

The New York Times posted strong results stemming from digital subscriptions; Facebook licensing revenue; its new TV show, The Weekly; Wirecutter and its Crossword and Cooking apps. But advertising wasn’t a bright spot. Coming off a tough comparison quarter, advertising declined 10.7% year-over-year to $171.3 million. Advertising accounts for one-third of total revenue. Overall Q4 revenue rose 1.1% as the Times’ two other revenue categories grew, offsetting advertising’s declin...

Read More
news image

GROUNDTRUTH AND YEXT INTEGRATED TO OFFER CUSTOMIZED LOCATION-BASED MOBILE ADVERTISING CAMPAIGNS FOR MARKETERS

GroundTruth | May 20, 2020

GroundTruth, the leading location technology company, today announced a new partnership and integration with Yext, Inc. (NYSE: YEXT), the Search Experience Cloud company, to create customized location-based mobile advertising campaigns for marketers who utilize the Yext platform. Read More

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Events

C-Suite On Deck

Responsive image

Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

Contact Us