Digital Current

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Digital Current is a performance-driven digital marketing agency focused on driving revenue for our clients through integrated customer acquisition marketing strategies.

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ADVERTISING IN THE TIME OF UNCERTAINTY: HOW SHOULD MARKETERS MAKE EVERY PENNY COUNT?

thedrum | April 17, 2020

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At a Glance: COVID-19 has left advertisers uncertain about how to proceed and left to question whether they can plug business as usual. Digital ad budgets have undeniably shrunk in response to the cris...

Read More

GOOGLE BANS NEARLY 600 ANDROID APPS, CITES ‘DISRUPTIVE ADS’

medium | February 24, 2020

news image

Android devices are more secure than ever. Some developers, though, are continuing to release malicious apps. In a blog post, Google announced that nearly 600 apps were removed from the Play Store after violating its disruptive ads and disallowed interstitial policies. There’s an ongoing effort to stop these apps from entering the Play Store and getting distributed on a large number of smartphones and tablets. It’s all part of mobile ad fraud, which Google labels as an industry-wide ...

Read More

DIGITAL TARGETING BASED ON TV CONSUMPTION EXPLAINED

thedrum | January 29, 2020

news image

As advertisers, we’re constantly striving to attain the holy grail of media: increase audience reach. So far, there is no magic lamp or ‘open sesame’ and each brand takes their own unique approach when trying to reach their target audience. Some trendier approaches tend to include personalization or adapting to your audience. Much of the current strategic focus is on delivering quality content, which is important in its own right. However, the way in which we create strategic t...

Read More

VRBO WELCOMES BACK ADVERTISERS TO EXPEDIA GROUP’S ADVERTISING PLATFORM

Vrbo | May 19, 2020

news image

Home-sharing platform welcomes back advertisers after closing up shop for more than a year. After more than a year without accepting advertising on its platform, Vrbo is once again opening up shop. ...

Read More
news image

ADVERTISING IN THE TIME OF UNCERTAINTY: HOW SHOULD MARKETERS MAKE EVERY PENNY COUNT?

thedrum | April 17, 2020

At a Glance: COVID-19 has left advertisers uncertain about how to proceed and left to question whether they can plug business as usual. Digital ad budgets have undeniably shrunk in response to the cris...

Read More
news image

GOOGLE BANS NEARLY 600 ANDROID APPS, CITES ‘DISRUPTIVE ADS’

medium | February 24, 2020

Android devices are more secure than ever. Some developers, though, are continuing to release malicious apps. In a blog post, Google announced that nearly 600 apps were removed from the Play Store after violating its disruptive ads and disallowed interstitial policies. There’s an ongoing effort to stop these apps from entering the Play Store and getting distributed on a large number of smartphones and tablets. It’s all part of mobile ad fraud, which Google labels as an industry-wide ...

Read More
news image

DIGITAL TARGETING BASED ON TV CONSUMPTION EXPLAINED

thedrum | January 29, 2020

As advertisers, we’re constantly striving to attain the holy grail of media: increase audience reach. So far, there is no magic lamp or ‘open sesame’ and each brand takes their own unique approach when trying to reach their target audience. Some trendier approaches tend to include personalization or adapting to your audience. Much of the current strategic focus is on delivering quality content, which is important in its own right. However, the way in which we create strategic t...

Read More
news image

VRBO WELCOMES BACK ADVERTISERS TO EXPEDIA GROUP’S ADVERTISING PLATFORM

Vrbo | May 19, 2020

Home-sharing platform welcomes back advertisers after closing up shop for more than a year. After more than a year without accepting advertising on its platform, Vrbo is once again opening up shop. ...

Read More