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Digital Current is a performance-driven digital marketing agency focused on driving revenue for our clients through integrated customer acquisition marketing strategies.

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Advertiser Campaign Management

SNOWPLOW BUILDS ADVERTISING CAMPAIGN MEASUREMENT SOLUTION ON THE SNOWFLAKE DATA CLOUD

Business Wire | May 19, 2023

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Snowplow, the global leader in data creation, today announced the launch of a dynamic new solution for measuring the effectiveness of advertising campaigns. Called Attribution Modeling, the solution Powered by Snowflake, gives clients real-time insights into advertising performance, enabling essential campaign optimization in near-real time. By building Attribution Modeling on Snowflake, Snowplow is able to empower direct-response advertisers to gain insights into conversion jou...

Read More

FIX AUTO LAUNCHES IN MEXICO

Fix Network World | January 14, 2020

news image

With more than 200 people in attendance, on October 24, 2019 at the Hacienda de los Morales in Mexico City, the Fix Network World celebrated bringing its’ internationally recognized Fix Auto brand to Mexico. The gala event marked the entrance of the global Fix Auto brand to the Mexican collision repair market. The event featured speeches from Fix Network World CEO Steve Leal, President of Fix Auto Mexico Manfred Brandes, Director of Operations for Fix Auto Mexico Jaime Castillo and special...

Read More

SNAP TESTING PLACING SNAP ADS OUTSIDE OF SNAPCHAT BUT ARE ADVERTISERS INTERESTED?

bizjournals | March 04, 2020

news image

Snap Inc. has started testing its Snap Audience Network an initiative that places the vertical ads created for Snapchat to appear on other apps as well. The Silicon Beach ephemeral messaging app is trying out its Audience Network with select brands, Business Insider reported. The question remains, though, whether advertisers are interested in the program, as Snap (NYSE: SNAP) isn't sharing with them where their ads will be placed, according to the report. Moreover, growing concerns over cons...

Read More

FACEBOOK TO REMOVE ITS RESTRICTIONS ON ADS WHICH INCLUDE MORE THAN 20% TEXT IN THE MAIN IMAGE

Facebook | September 24, 2020

news image

The long-standing rule had been shifted to less stringent over the years, with this week marking their complete abandonment of the 20% text rule. Media buyers in Facebook’s platform began to notice recently a big change: their images were no longer being disapproved for a lot of text. When the Change Was Noticed. It’s been confirmed via a few sources the long-standing rule for Facebook Ad images being no more than 20% text has been sunset. Buyers started receiving direct communicatio...

Read More
news image

Advertiser Campaign Management

SNOWPLOW BUILDS ADVERTISING CAMPAIGN MEASUREMENT SOLUTION ON THE SNOWFLAKE DATA CLOUD

Business Wire | May 19, 2023

Snowplow, the global leader in data creation, today announced the launch of a dynamic new solution for measuring the effectiveness of advertising campaigns. Called Attribution Modeling, the solution Powered by Snowflake, gives clients real-time insights into advertising performance, enabling essential campaign optimization in near-real time. By building Attribution Modeling on Snowflake, Snowplow is able to empower direct-response advertisers to gain insights into conversion jou...

Read More
news image

FIX AUTO LAUNCHES IN MEXICO

Fix Network World | January 14, 2020

With more than 200 people in attendance, on October 24, 2019 at the Hacienda de los Morales in Mexico City, the Fix Network World celebrated bringing its’ internationally recognized Fix Auto brand to Mexico. The gala event marked the entrance of the global Fix Auto brand to the Mexican collision repair market. The event featured speeches from Fix Network World CEO Steve Leal, President of Fix Auto Mexico Manfred Brandes, Director of Operations for Fix Auto Mexico Jaime Castillo and special...

Read More
news image

SNAP TESTING PLACING SNAP ADS OUTSIDE OF SNAPCHAT BUT ARE ADVERTISERS INTERESTED?

bizjournals | March 04, 2020

Snap Inc. has started testing its Snap Audience Network an initiative that places the vertical ads created for Snapchat to appear on other apps as well. The Silicon Beach ephemeral messaging app is trying out its Audience Network with select brands, Business Insider reported. The question remains, though, whether advertisers are interested in the program, as Snap (NYSE: SNAP) isn't sharing with them where their ads will be placed, according to the report. Moreover, growing concerns over cons...

Read More
news image

FACEBOOK TO REMOVE ITS RESTRICTIONS ON ADS WHICH INCLUDE MORE THAN 20% TEXT IN THE MAIN IMAGE

Facebook | September 24, 2020

The long-standing rule had been shifted to less stringent over the years, with this week marking their complete abandonment of the 20% text rule. Media buyers in Facebook’s platform began to notice recently a big change: their images were no longer being disapproved for a lot of text. When the Change Was Noticed. It’s been confirmed via a few sources the long-standing rule for Facebook Ad images being no more than 20% text has been sunset. Buyers started receiving direct communicatio...

Read More

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Events

C-Suite On Deck

Responsive image

Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

Contact Us