Digital Current

thedrum | April 17, 2020

At a Glance: COVID-19 has left advertisers uncertain about how to proceed and left to question whether they can plug business as usual. Digital ad budgets have undeniably shrunk in response to the cris...

medium | February 24, 2020

Android devices are more secure than ever. Some developers, though, are continuing to release malicious apps. In a blog post, Google announced that nearly 600 apps were removed from the Play Store after violating its disruptive ads and disallowed interstitial policies. There’s an ongoing effort to stop these apps from entering the Play Store and getting distributed on a large number of smartphones and tablets. It’s all part of mobile ad fraud, which Google labels as an industry-wide ...

thedrum | January 29, 2020

As advertisers, we’re constantly striving to attain the holy grail of media: increase audience reach. So far, there is no magic lamp or ‘open sesame’ and each brand takes their own unique approach when trying to reach their target audience. Some trendier approaches tend to include personalization or adapting to your audience. Much of the current strategic focus is on delivering quality content, which is important in its own right. However, the way in which we create strategic t...

Vrbo | May 19, 2020

Home-sharing platform welcomes back advertisers after closing up shop for more than a year. After more than a year without accepting advertising on its platform, Vrbo is once again opening up shop. ...