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Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...
Integral Ad Science | November 03, 2021
Integral Ad Science, a global leader in digital media quality, today announced that it has been accredited by the Media Rating Council (MRC) for impression and viewability measurement and reporting of display and video ads across Facebook and Instagram. With the continued growth of social advertising, this latest accreditation underscores the valued measurement that IAS offers advertisers across the world's largest digital platforms including Facebook.
FourthWall Media | June 02, 2020
Platform Combines Viewing and Advertising Data from Smart TVs and Set-Top Boxes Across All US Markets, and Now Includes Adapt™ to Onboard Linear, Addressable, and Digital Ad Campaigns.
FourthWall Media®, a leader in television analytics, has intro...
Backtracks | January 18, 2022
Backtracks, the world's most advanced platform for end-to-end podcast and audio management, advertising and data analytics, announces today the addition of dynamic client-side ad insertion (CSAI) for audio. This latest offering will provide publishers, advertisers and creators “over the top” ad insertion capabilities by using VAST (video ad serving template, the combined standard in the digital advertising industry for both audio and video advertising) to access ads from multiple...
thenational | February 09, 2020
PLANNING a trip to the cinema in the near future? You'll soon have to sit through pro-Union propaganda before you get the chance to enjoy the movie. The upcoming cinema ads are part of UK Government campaign to boost support for the United Kingdom in Scotland, using adverts that list the so-called "greatest hits" of the Union. Early reports indicate that as much as £5 million of taxpayer's cash will be hammered into a year-long media blitz that aims to tackle rising suppo...
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