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NUMERATOR LAUNCHES ADVERTISING AND PROMOTIONS INDICES FOR COVID-19 IMPACT

Numerator | April 21, 2020

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Numerator, a data and tech company serving the market research space, has launched two new indices to provide needed visibility into the shifts of advertising and promotional activities as a result of COVID-19. The Numerator Advertising Index tracks media spend versus a year ago across media types and categories. The index provides visibility into how categories are changing their overall spend and shifting their advertising dollars across media types, with the spread of the coronavirus and ensu...

Read More

AD NETWORKS

GOMARKETING INC. LAUNCHES NEW IN-HOUSE CONTENT CREATION TEAM

GoMarketing Inc. | January 19, 2021

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Its an obvious fact that digital content creation has become another paradigm for organizations to stand out enough to be noticed of their target audience group at a reasonable expense. It makes even more purpose behind GoMarketing Inc. to launch a new in-house content creation group explicitly for home service organizations. Without viable content, home administrations organizations can't expect to grow their foothold in the competitive market. "Each year, more and more ...

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ADVERTISER CAMPAIGN MANAGEMENT

WALMART TAKES ANOTHER PAGE FROM AMAZON, REPORTS 95% INCREASE IN U.S. ADVERTISING SALES

Walmart | August 19, 2021

news image

Walmart reported a 95% increase in its U.S. advertising sales in the second quarter, and said its number of active advertisers rose more than 175%, as more companies and brands paid to advertise their products to its customers, online and in stores. The advertising boom was just one of the factors that gave Walmart’s earnings call a familiar ring to anyone who’s tuned into Amazon’s business. “The phrase ‘serving customers’ has tra...

Read More

AD NETWORKS

AMOBEE AND SMARTCLIP ANNOUNCE TECHALLIANCE, EUROPE’S FIRST BROADCASTER-CENTRIC, CROSS-SCREEN ADVERTISING PLATFORM

Amobee | October 21, 2021

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Amobee, a wholly owned subsidiary of Singtel and global leader in advertising technology, and smartclip, RTL Group’s leading European provider for ad-tech solutions, together announced their agreement to form TechAlliance, the European industry’s first end-to-end, broadcaster-centric, cross-screen advertising platform. This platform will provide advertisers with exclusive programmatic access to the linear ad break, including digital ads on linear TV inventories, as well as General Da...

Read More
news image

NUMERATOR LAUNCHES ADVERTISING AND PROMOTIONS INDICES FOR COVID-19 IMPACT

Numerator | April 21, 2020

Numerator, a data and tech company serving the market research space, has launched two new indices to provide needed visibility into the shifts of advertising and promotional activities as a result of COVID-19. The Numerator Advertising Index tracks media spend versus a year ago across media types and categories. The index provides visibility into how categories are changing their overall spend and shifting their advertising dollars across media types, with the spread of the coronavirus and ensu...

Read More
news image

AD NETWORKS

GOMARKETING INC. LAUNCHES NEW IN-HOUSE CONTENT CREATION TEAM

GoMarketing Inc. | January 19, 2021

Its an obvious fact that digital content creation has become another paradigm for organizations to stand out enough to be noticed of their target audience group at a reasonable expense. It makes even more purpose behind GoMarketing Inc. to launch a new in-house content creation group explicitly for home service organizations. Without viable content, home administrations organizations can't expect to grow their foothold in the competitive market. "Each year, more and more ...

Read More
news image

ADVERTISER CAMPAIGN MANAGEMENT

WALMART TAKES ANOTHER PAGE FROM AMAZON, REPORTS 95% INCREASE IN U.S. ADVERTISING SALES

Walmart | August 19, 2021

Walmart reported a 95% increase in its U.S. advertising sales in the second quarter, and said its number of active advertisers rose more than 175%, as more companies and brands paid to advertise their products to its customers, online and in stores. The advertising boom was just one of the factors that gave Walmart’s earnings call a familiar ring to anyone who’s tuned into Amazon’s business. “The phrase ‘serving customers’ has tra...

Read More
news image

AD NETWORKS

AMOBEE AND SMARTCLIP ANNOUNCE TECHALLIANCE, EUROPE’S FIRST BROADCASTER-CENTRIC, CROSS-SCREEN ADVERTISING PLATFORM

Amobee | October 21, 2021

Amobee, a wholly owned subsidiary of Singtel and global leader in advertising technology, and smartclip, RTL Group’s leading European provider for ad-tech solutions, together announced their agreement to form TechAlliance, the European industry’s first end-to-end, broadcaster-centric, cross-screen advertising platform. This platform will provide advertisers with exclusive programmatic access to the linear ad break, including digital ads on linear TV inventories, as well as General Da...

Read More