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LOOP MEDIA ANNOUNCES PARTICIPATION IN 2023 SOUTH BY SOUTHWEST

Loop Media | March 09, 2023

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Loop Media, a multichannel streaming platform offering businesses curated music video, sports, news, and entertainment channels, announced that it will participate in South by Southwest (SXSW) in Austin this week. The company's executive team members will take part in panel discussions on the future of DOOH advertising during the conference from March 10-12. Jon Niermann, CEO of Loop Media, said, "SXSW has a highly engaged audience of media, business owners and decision...

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Mobile Advertising

ZYNGA CLOSES ACQUISITION OF CHARTBOOST, A LEADING MOBILE ADVERTISING AND MONETIZATION PLATFORM

Zynga | August 10, 2021

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Zynga Inc., a global leader in interactive entertainment, and Chartboost, a leading mobile programmatic advertising and monetization platform, announced today that the companies have closed the transaction under which Zynga acquired 100% of Chartboost for a total purchase price of approximately $250 million in cash. The close of this acquisition is effective as of August 4, 2021. Chartboost is a unified advertising platform that includes a Demand Side Platform (DSP) as well as Sup...

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Ad Tech and Martech

GUMGUM ANNOUNCES INDUSTRY’S FIRST 100% BRAND SAFE AD EXCHANGE

GumGum | March 20, 2023

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GumGum, a contextual first, global advertising platform, announced that starting immediately, all impressions running on GumGum’s ad exchange will now have enhanced brand safety protection through Verity™, GumGum’s proprietary and accredited contextual intelligence platform. Verity is already integrated and applied across GumGum’s PMPs and media business. With this upgrade, GumGum becomes the first 100% brand-safe exchange and is the only direct marketpla...

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Programmatic Advertising

NEXON AND HIVESTACK ACTIVATE A CROSS-BORDER PROGRAMMATIC DOOH CAMPAIGN FROM SOUTH KOREA INTO SINGAPORE

Nexon, Hivestack | November 29, 2022

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Hivestack, the world’s leading, independent programmatic digital out of home (DOOH) ad tech company today announced the success of its first “inside-out” programmatic (DOOH) campaign for Nexon, a global pioneer in the world of interactive entertainment software offering more than 45 live games operated across more than 190 countries. Nexon leveraged the Hivestack DSP’s suite of data and audience targeting solutions to promote its popular ‘massively mu...

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Display Advertising

LOOP MEDIA ANNOUNCES PARTICIPATION IN 2023 SOUTH BY SOUTHWEST

Loop Media | March 09, 2023

Loop Media, a multichannel streaming platform offering businesses curated music video, sports, news, and entertainment channels, announced that it will participate in South by Southwest (SXSW) in Austin this week. The company's executive team members will take part in panel discussions on the future of DOOH advertising during the conference from March 10-12. Jon Niermann, CEO of Loop Media, said, "SXSW has a highly engaged audience of media, business owners and decision...

Read More
news image

Mobile Advertising

ZYNGA CLOSES ACQUISITION OF CHARTBOOST, A LEADING MOBILE ADVERTISING AND MONETIZATION PLATFORM

Zynga | August 10, 2021

Zynga Inc., a global leader in interactive entertainment, and Chartboost, a leading mobile programmatic advertising and monetization platform, announced today that the companies have closed the transaction under which Zynga acquired 100% of Chartboost for a total purchase price of approximately $250 million in cash. The close of this acquisition is effective as of August 4, 2021. Chartboost is a unified advertising platform that includes a Demand Side Platform (DSP) as well as Sup...

Read More
news image

Ad Tech and Martech

GUMGUM ANNOUNCES INDUSTRY’S FIRST 100% BRAND SAFE AD EXCHANGE

GumGum | March 20, 2023

GumGum, a contextual first, global advertising platform, announced that starting immediately, all impressions running on GumGum’s ad exchange will now have enhanced brand safety protection through Verity™, GumGum’s proprietary and accredited contextual intelligence platform. Verity is already integrated and applied across GumGum’s PMPs and media business. With this upgrade, GumGum becomes the first 100% brand-safe exchange and is the only direct marketpla...

Read More
news image

Programmatic Advertising

NEXON AND HIVESTACK ACTIVATE A CROSS-BORDER PROGRAMMATIC DOOH CAMPAIGN FROM SOUTH KOREA INTO SINGAPORE

Nexon, Hivestack | November 29, 2022

Hivestack, the world’s leading, independent programmatic digital out of home (DOOH) ad tech company today announced the success of its first “inside-out” programmatic (DOOH) campaign for Nexon, a global pioneer in the world of interactive entertainment software offering more than 45 live games operated across more than 190 countries. Nexon leveraged the Hivestack DSP’s suite of data and audience targeting solutions to promote its popular ‘massively mu...

Read More

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Events

C-Suite On Deck

Responsive image

Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

Contact Us