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Amazon | November 08, 2021
Amazon DSP Program PPC Advertising Campaign Business Agency Clear Ads Shares Insights About Amazon Reviews
Clear Ads states, "There is one vital aspect driving Amazon success that many sellers overlook, and that's building – and maintaining – a strong review profile." Reviews are one of the most important factors that influence the decision stage during the consumer purchasing journey. The company points to a statistic by the US software company Power Rev...
BidMind, CatapultX | March 14, 2022
BidMind, an omnichannel programmatic advertising platform, has announced a partnership with CatapultX, the creator of the first and only AI-powered On-Stream™ video advertising and monetisation platform.
BidMind will use CatapultX’s technological solutions to further improve its programmatic advertising services. Through cooperation, BidMind will receive access to CatapultX’s inventory enhanced by contextual AI, which optimises the relevance of ad placements and ...
National CineMedia | February 15, 2022
National CineMedia today announced a strategic partnership with Rad Intelligence (RAD AI), leveraging the power of recommendation and referral with machine learning to drive distribution of advertisers' messages through targeted social influencer networks.
RAD AI's marketing platform uses machine learning (ML) and natural language technologies to deliver authentic content specifically tailored for today's savvy audience. The partnership recently completed a year-long t...
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Irish Spring | February 07, 2022
Irish Spring is debuting its first-ever Big Game commercial to help guys across America discover exactly where great smells come from. The new commercial, entitled, "Welcome to Irish Spring," follows our less than fresh smelling hero as he comes across the lush, clean land of Irish Spring. But what begins as a blissful adventure, quickly transforms into something unforeseen.
Irish Spring is all about nice smells, and the magical, nice-smelling world it has dreamt up in t...
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