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ADVERTISER PLATFORMS

AUDACY INTEGRATES VERITONE ATTRIBUTE TO ENHANCE CAMPAIGN METRICS

Veritone | March 03, 2023

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On March 2, 2023, Veritone, a company that develops AI software and services through its aiWARE™ platform, has revealed that Audacy, a prominent multi-platform audio content and entertainment firm, is now utilizing Veritone Attribute to advance its data and analytics reporting for advertising clients. In addition, Audacy, already a user of Veritone's AI applications, has expanded its usage by incorporating Veritone Attribute. By incorporating Veritone Attribute, Audacy...

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LINKEDIN ANNOUNCED ENGAGEMENT RETARGETING OPTIONS FOR LEAD ADS AND VIDEO

LinkedIn | June 04, 2020

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LinkedIn has announced much-anticipated targeting for its ads: engagement retargeting options for Lead Ads and Video views. LinkedIn has announced much-anticipated targeting for its ads: engagement retargeting options.

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  • PUBLISHERS TRY TO BYPASS BLACKLISTED WORDS AS CORONAVIRUS PANDEMIC DRAINS AD SALES

    nypost | April 02, 2020

    news image

    While newspaper sites and digital publishers have been reporting massive surges in traffic tied to coverage of the coronavirus pandemic, industry sources say ad agencies are often blocking their programmatic ads from appearing next to any stories about the virus. Ad revenue was down 33 percent for digital publishers and 39 percent for legacy publishers, according to the Interactive Advertising Bureau, and at least part of the problem is advertisers wanting to avoid all content tied to the global...

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    MOBILE ADVERTISING

    CUSTOMER CENTRICITY DEFINES PROCTER & GAMBLE’S ADVERTISING, E-COMMERCE, AND DIGITAL CONTENT STRATEGY

    Procter & Gamble | July 12, 2021

    news image

    It is an understatement to suggest that Australians' shopping habits have fundamentally changed in the last year. Cartology, a subsidiary of Woolworths Group, collaborated with FMCG research firm Advantage Group to survey 40 of Australia's FMCG leaders about the changing environment of customer needs and engagement. Their resounding response was that digital is the new front door of a retail company, and the new world is one driven by the customer. Woolworths' insights support this a...

    Read More
    news image

    ADVERTISER PLATFORMS

    AUDACY INTEGRATES VERITONE ATTRIBUTE TO ENHANCE CAMPAIGN METRICS

    Veritone | March 03, 2023

    On March 2, 2023, Veritone, a company that develops AI software and services through its aiWARE™ platform, has revealed that Audacy, a prominent multi-platform audio content and entertainment firm, is now utilizing Veritone Attribute to advance its data and analytics reporting for advertising clients. In addition, Audacy, already a user of Veritone's AI applications, has expanded its usage by incorporating Veritone Attribute. By incorporating Veritone Attribute, Audacy...

    Read More
    news image

    LINKEDIN ANNOUNCED ENGAGEMENT RETARGETING OPTIONS FOR LEAD ADS AND VIDEO

    LinkedIn | June 04, 2020

    LinkedIn has announced much-anticipated targeting for its ads: engagement retargeting options for Lead Ads and Video views. LinkedIn has announced much-anticipated targeting for its ads: engagement retargeting options.

  • Read More
  • news image

    PUBLISHERS TRY TO BYPASS BLACKLISTED WORDS AS CORONAVIRUS PANDEMIC DRAINS AD SALES

    nypost | April 02, 2020

    While newspaper sites and digital publishers have been reporting massive surges in traffic tied to coverage of the coronavirus pandemic, industry sources say ad agencies are often blocking their programmatic ads from appearing next to any stories about the virus. Ad revenue was down 33 percent for digital publishers and 39 percent for legacy publishers, according to the Interactive Advertising Bureau, and at least part of the problem is advertisers wanting to avoid all content tied to the global...

    Read More
    news image

    MOBILE ADVERTISING

    CUSTOMER CENTRICITY DEFINES PROCTER & GAMBLE’S ADVERTISING, E-COMMERCE, AND DIGITAL CONTENT STRATEGY

    Procter & Gamble | July 12, 2021

    It is an understatement to suggest that Australians' shopping habits have fundamentally changed in the last year. Cartology, a subsidiary of Woolworths Group, collaborated with FMCG research firm Advantage Group to survey 40 of Australia's FMCG leaders about the changing environment of customer needs and engagement. Their resounding response was that digital is the new front door of a retail company, and the new world is one driven by the customer. Woolworths' insights support this a...

    Read More

    Resources

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    AD NETWORKS, ADVERTISER CAMPAIGN MANAGEMENT, PROGRAMMATIC ADVERTISING

    Higher Standards Coming for Digital Advertisers

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    resource image

    AD NETWORKS, ADVERTISER CAMPAIGN MANAGEMENT, PROGRAMMATIC ADVERTISING

    Higher Standards Coming for Digital Advertisers

    Video

    Events

    C-Suite On Deck

    Responsive image

    Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

    Contact Us