DoubleVerify

techcrunch | January 08, 2020

Until now, DoubleVerify was known for helping advertisers to eliminate fraud and ensure their ads are running in brand-safe environments. This week, at the Consumer Electronics show, it’s launching a new technology designed to measure whether those ads are actually effective. Chief Marketing Officer Dan Slivjanovski told me that before this, marketers had to rely on “fast and simple tools” that are “proxies” for ad effectiveness things like clickthrough rate or view...

ADVERTISER CAMPAIGN MANAGEMENT

DoubleVerify, MoPub | August 20, 2021

DoubleVerify, a leading software platform for digital media measurement, data and analytics, today announced an expanded partnership with MoPub, a Twitter company, which provides monetisation solutions for leading mobile app publishers around the globe and enables advertisers, agencies, and demand-side platforms to programmatically reach their target audiences in-mobile apps. With the partnership, DV will provide full fraud protection, detection, and reporting for mobile app campaigns ac...

ADVERTISER PLATFORMS

Taboola, DoubleVerify | August 27, 2021

Taboola, a global leader in powering recommendations for the open web, helping people discover things they may like, today announced a partnership with DoubleVerify, a leading software platform for digital media measurement, data and analytics. With this launch, Taboola’s advertiser partners, including performance marketers, brands and media agencies, will receive access to DV’s standard brand safety and suitability targeting technology, allowing for control over the q...

ADVERTISER PLATFORMS

DoubleVerify | January 03, 2022

DoubleVerify (“DV”) (NYSE: DV), a leading software platform for digital media measurement, data and analytics, today released new data on the prevalence of advertising fraud in online video and streaming amid the 2021 holiday season, undermining media quality and campaign effectiveness. DV analyzes over two billion ad impressions per day, identifying comprehensive fraud and sophisticated invalid traffic (SIVT) from hijacked devices to bot-based fraud and injected ads. ...