DoubleVerify

doubleverify.com

DoubleVerify
DoubleVerify is a leading software platform for digital media measurement and analytics. Our mission is to make the digital advertising ecosystem stronger, safer and more secure, thereby preserving the fair value exchange between buyers and sellers of digital media. Hundreds of Fortune 500 advertisers employ our unbiased data and analytics to drive campaign quality and effectiveness, and to maximize return on their digital advertising investments – globally.

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DOUBLEVERIFY LAUNCHES A NEW WAY TO MEASURE ONLINE AD EFFECTIVENESS

techcrunch | January 08, 2020

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Until now, DoubleVerify was known for helping advertisers to eliminate fraud and ensure their ads are running in brand-safe environments. This week, at the Consumer Electronics show, it’s launching a new technology designed to measure whether those ads are actually effective. Chief Marketing Officer Dan Slivjanovski told me that before this, marketers had to rely on “fast and simple tools” that are “proxies” for ad effectiveness things like clickthrough rate or view...

Read More

ADVERTISER CAMPAIGN MANAGEMENT

DOUBLEVERIFY & MOPUB ANNOUNCES EXPANDED PARTNERSHIP, BRINGING DV’S FRAUD PROTECTION CAPABILITIES TO MOPUB MARKETPLACE

DoubleVerify, MoPub | August 20, 2021

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DoubleVerify, a leading software platform for digital media measurement, data and analytics, today announced an expanded partnership with MoPub, a Twitter company, which provides monetisation solutions for leading mobile app publishers around the globe and enables advertisers, agencies, and demand-side platforms to programmatically reach their target audiences in-mobile apps. With the partnership, DV will provide full fraud protection, detection, and reporting for mobile app campaigns ac...

Read More

ADVERTISER PLATFORMS

TABOOLA AND DOUBLEVERIFY PARTNER ON BRAND SAFETY AND SUITABILITY TARGETING CONTROLS

Taboola, DoubleVerify | August 27, 2021

news image

Taboola, a global leader in powering recommendations for the open web, helping people discover things they may like, today announced a partnership with DoubleVerify, a leading software platform for digital media measurement, data and analytics. With this launch, Taboola’s advertiser partners, including performance marketers, brands and media agencies, will receive access to DV’s standard brand safety and suitability targeting technology, allowing for control over the q...

Read More

ADVERTISER PLATFORMS

HOLIDAY AD FRAUD ON THE RISE: CTV ADVERTISING THREATENED AS FRAUD ON UNPROTECTED PROGRAMMATIC CTV INVENTORY REACHES ALMOST 20%

DoubleVerify | January 03, 2022

news image

DoubleVerify (“DV”) (NYSE: DV), a leading software platform for digital media measurement, data and analytics, today released new data on the prevalence of advertising fraud in online video and streaming amid the 2021 holiday season, undermining media quality and campaign effectiveness. DV analyzes over two billion ad impressions per day, identifying comprehensive fraud and sophisticated invalid traffic (SIVT) from hijacked devices to bot-based fraud and injected ads. ...

Read More
news image

DOUBLEVERIFY LAUNCHES A NEW WAY TO MEASURE ONLINE AD EFFECTIVENESS

techcrunch | January 08, 2020

Until now, DoubleVerify was known for helping advertisers to eliminate fraud and ensure their ads are running in brand-safe environments. This week, at the Consumer Electronics show, it’s launching a new technology designed to measure whether those ads are actually effective. Chief Marketing Officer Dan Slivjanovski told me that before this, marketers had to rely on “fast and simple tools” that are “proxies” for ad effectiveness things like clickthrough rate or view...

Read More
news image

ADVERTISER CAMPAIGN MANAGEMENT

DOUBLEVERIFY & MOPUB ANNOUNCES EXPANDED PARTNERSHIP, BRINGING DV’S FRAUD PROTECTION CAPABILITIES TO MOPUB MARKETPLACE

DoubleVerify, MoPub | August 20, 2021

DoubleVerify, a leading software platform for digital media measurement, data and analytics, today announced an expanded partnership with MoPub, a Twitter company, which provides monetisation solutions for leading mobile app publishers around the globe and enables advertisers, agencies, and demand-side platforms to programmatically reach their target audiences in-mobile apps. With the partnership, DV will provide full fraud protection, detection, and reporting for mobile app campaigns ac...

Read More
news image

ADVERTISER PLATFORMS

TABOOLA AND DOUBLEVERIFY PARTNER ON BRAND SAFETY AND SUITABILITY TARGETING CONTROLS

Taboola, DoubleVerify | August 27, 2021

Taboola, a global leader in powering recommendations for the open web, helping people discover things they may like, today announced a partnership with DoubleVerify, a leading software platform for digital media measurement, data and analytics. With this launch, Taboola’s advertiser partners, including performance marketers, brands and media agencies, will receive access to DV’s standard brand safety and suitability targeting technology, allowing for control over the q...

Read More
news image

ADVERTISER PLATFORMS

HOLIDAY AD FRAUD ON THE RISE: CTV ADVERTISING THREATENED AS FRAUD ON UNPROTECTED PROGRAMMATIC CTV INVENTORY REACHES ALMOST 20%

DoubleVerify | January 03, 2022

DoubleVerify (“DV”) (NYSE: DV), a leading software platform for digital media measurement, data and analytics, today released new data on the prevalence of advertising fraud in online video and streaming amid the 2021 holiday season, undermining media quality and campaign effectiveness. DV analyzes over two billion ad impressions per day, identifying comprehensive fraud and sophisticated invalid traffic (SIVT) from hijacked devices to bot-based fraud and injected ads. ...

Read More

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Events

C-Suite On Deck

Responsive image

Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

Contact Us