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ExchangeWire | June 29, 2023
Adform, the global programmatic platform, today announces the results of a PwC-tested campaign that increased unique impressions by 275% in Safari and Firefox (versus Chrome and other browsers where third-party cookies still play a key role), demonstrating great potential for Utiq’s identity solution.
Utiq, the new European privacy-led digital Authentic Consent Service, was tested along with an independent advertising agency pilot, and achieved stronger addressability and ...
Billups | February 22, 2022
Billups, the largest privately held out-of-home (OOH) technology and managed services company in the U.S., has acquired the assets of Outchart, a full-stack software provider for the digital out-of-home marketplace. The acquisition follows Billups' recent purchases of Ads on Top in 2022 and MacDonald Media in 2020. The company's growing footprint now covers 19 U.S. and five European markets with over 120 employees.
Together, Billups and Outchart will work to deliver on the...
Business Wire | March 27, 2023
DoubleVerify (“DV”) (NYSE: DV), a leading software platform for digital media measurement, data and analytics, today announced that DV’s measurement solutions are now available for all Netflix advertisers. With this release, Netflix advertisers can ensure that their video ads are safe from fraud and invalid traffic (“IVT”) and are fully viewable by real people.
“Netflix is one of the world's largest streaming services and we are excited th...
Retargeting, Ad Tech and Martech
ExchangeWire | July 07, 2023
As advertisers increasingly move away from traditional demographic and people-based targeting tactics, they are looking for new solutions to meet this demand. This is in part is down ...
Ad Tech and Martech
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