Eastline Digital

Founded in 2006, Eastline Digital (formerly Eastline Marketing) was the first digital marketing agency in Lebanon and one of the first in the MENA region to offer a full range of online marketing services. Within a few years, Eastline developed campaigns for Azadea Group, Kimberly-Clark, Toyota, Majid Al Futaim, DHL, FXCM, and renowned local financial institution Bank Audi, among others. Eastline also garnered international recognition at major industry events such as Cannes, the Webby Awards and the Gemini Awards. Our understanding of a client's brand, industry and competitors, coupled with our expertise in consumer-focused strategic thinking, allows us to drive measurable action-response spaces that foster engagement, conversation and loyalty. Nowadays, brands need to conduct their marketing through consumers as they now drive the conversation. Eastline is helping brands break through and build relationships in an ever-evolving digital landscape.

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MEDIAOCEAN ACQUIRES FLASHTALKING FOR A REPORTED $500 MILLION

Mediaocean, Flashtalking | July 19, 2021

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Mediaocean will buy independent global ad server Flashtalking to establish a "neutral tech platform" with a combined annual media spend of $200 billion. According to The Wall Street Journal, it will pay $500 million for the New York-based company, which has annual revenue of between $100 and $150 million. Mediaocean provides advertising workflow software that drives $70 billion in television advertising in the United States, but it is also actively pursuin...

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sportbusiness | February 26, 2020

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Coastal Plain League baseball team Savannah Bananas have announced that their historic ballpark, Grayson Stadium, will become completely advertising-free in the 2020 season. The Bananas, who are entering their fifth year in the Coastal Plain League, a collegiate summer competition, are believed to be the first baseball team in the United States to debut this initiative. All advertising will be removed from the facility, which dates back to 1926, with the signage returned to the advertisers who w...

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adweek | February 28, 2020

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U.S. mobile advertising revenue is now worth $70 billion, according to IAB numbers. And the in-app mobile advertising economy–ads not served across the mobile web–is forecast to be worth $226 billion across the globe by 2025.n But a cloud hovers above the space because the industry’s major platform providers (with regulators peering over their shoulders) are growing increasingly preoccupied with privacy. Last month, Google confirmed it would retire the use of cookies for ad tar...

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MOBILE ADVERTISING

ZYNGA CLOSES ACQUISITION OF CHARTBOOST, A LEADING MOBILE ADVERTISING AND MONETIZATION PLATFORM

Zynga | August 10, 2021

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Zynga Inc., a global leader in interactive entertainment, and Chartboost, a leading mobile programmatic advertising and monetization platform, announced today that the companies have closed the transaction under which Zynga acquired 100% of Chartboost for a total purchase price of approximately $250 million in cash. The close of this acquisition is effective as of August 4, 2021. Chartboost is a unified advertising platform that includes a Demand Side Platform (DSP) as well as Sup...

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AD NETWORKS

MEDIAOCEAN ACQUIRES FLASHTALKING FOR A REPORTED $500 MILLION

Mediaocean, Flashtalking | July 19, 2021

Mediaocean will buy independent global ad server Flashtalking to establish a "neutral tech platform" with a combined annual media spend of $200 billion. According to The Wall Street Journal, it will pay $500 million for the New York-based company, which has annual revenue of between $100 and $150 million. Mediaocean provides advertising workflow software that drives $70 billion in television advertising in the United States, but it is also actively pursuin...

Read More
news image

SAVANNAH BANANAS UNVEIL INNOVATIVE ADVERTISING-FREE BALLPARK

sportbusiness | February 26, 2020

Coastal Plain League baseball team Savannah Bananas have announced that their historic ballpark, Grayson Stadium, will become completely advertising-free in the 2020 season. The Bananas, who are entering their fifth year in the Coastal Plain League, a collegiate summer competition, are believed to be the first baseball team in the United States to debut this initiative. All advertising will be removed from the facility, which dates back to 1926, with the signage returned to the advertisers who w...

Read More
news image

PRIVACY CHANGES ARE MAKING MOBILE ADVERTISING MORE COMPLICATED

adweek | February 28, 2020

U.S. mobile advertising revenue is now worth $70 billion, according to IAB numbers. And the in-app mobile advertising economy–ads not served across the mobile web–is forecast to be worth $226 billion across the globe by 2025.n But a cloud hovers above the space because the industry’s major platform providers (with regulators peering over their shoulders) are growing increasingly preoccupied with privacy. Last month, Google confirmed it would retire the use of cookies for ad tar...

Read More
news image

MOBILE ADVERTISING

ZYNGA CLOSES ACQUISITION OF CHARTBOOST, A LEADING MOBILE ADVERTISING AND MONETIZATION PLATFORM

Zynga | August 10, 2021

Zynga Inc., a global leader in interactive entertainment, and Chartboost, a leading mobile programmatic advertising and monetization platform, announced today that the companies have closed the transaction under which Zynga acquired 100% of Chartboost for a total purchase price of approximately $250 million in cash. The close of this acquisition is effective as of August 4, 2021. Chartboost is a unified advertising platform that includes a Demand Side Platform (DSP) as well as Sup...

Read More

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C-Suite On Deck

Responsive image

Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

Contact Us