ELOGIA (Viko Group)

elogia.net

ELOGIA, a VIKO Group Company, is a digital agency specialized in "Digital Commerce Marketing"?, We help our clients to use the digital media to sell more. Our main services are Market Intelligence, CRO, Marketing Relacional, eRetail Marketing, Social & Content MK, Paid Media and Inbound Marketing. We have more than 15 years of experience and a team larger than 70 people in Barcelona, Madrid, Vigo and CDMX.

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AD NETWORKS

38% OF SMALL BUSINESSES INCREASED AD SPEND IN 2020, ACCORDING TO THE MANIFEST REPORT

The Manifest | February 24, 2021

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Since the beginning of the COVID-19 pandemic, the time spent on digital platforms for adults jumped to more than 16 hours every day. Organizations recognized this opportunity to connect with customers. In fact, 38% of small businesses expanded their advertisement spend in 2020, according to a new report from The Manifest, a how-to guide for small businesses. Just 22% of small businesses reported a decrease in their 2020 advertisement spend. Many organizations found ...

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PROGRAMMATIC ADVERTISING

AT&T AGREES TO MICROSOFT ACQUISITION OF XANDR

AT&T | December 22, 2021

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AT&T Inc. (NYSE:T) has agreed to sell its global programmatic advertising marketplace, Xandr Inc., to Microsoft.1 The agreement builds on a decade-long relationship between Xandr, including its predecessor companies, and Microsoft for delivering global digital media solutions for advertisers. As the digital landscape evolves in a post-cookie world, Microsoft and Xandr can shape the digital ad marketplace of the future. Xandr's technology strategically complements Microsoft...

Read More

JAPAN TO GET PINTEREST ADS

Pinterest | June 03, 2022

news image

Pinterest ads now extend to Japan. It makes Japan the 31st ad market for Pinterest ads and the third in the Asia-Pacific region after Australia and New Zealand. Additionally, the platform’s partnership with Shopify will also extend to Japan. It will help Japanese merchants add product catalogs to Pinterest and run shopping ads. In a blog post, Pinterest country manager for Japan, Kei Narita, said that 8.7 million people in Japan use Pinterest every month and two out of five ...

Read More

AD NETWORKS

RETINA AI BRINGS CUSTOMER LIFETIME VALUE ANALYTICS TO GOOGLE ADS

Retina AI | February 03, 2022

news image

Retina AI, the leading predictive customer lifetime value (pCLV) intelligence company today announced an integration with Google Ads, allowing customers to track how effective their advertising campaigns are in acquiring customers with high lifetime value to brands. The new integration means that customers will now be able to measure their advertising campaigns effortlessly on both Facebook and Google. The new capabilities will be available to all existing customers and work direc...

Read More
news image

AD NETWORKS

38% OF SMALL BUSINESSES INCREASED AD SPEND IN 2020, ACCORDING TO THE MANIFEST REPORT

The Manifest | February 24, 2021

Since the beginning of the COVID-19 pandemic, the time spent on digital platforms for adults jumped to more than 16 hours every day. Organizations recognized this opportunity to connect with customers. In fact, 38% of small businesses expanded their advertisement spend in 2020, according to a new report from The Manifest, a how-to guide for small businesses. Just 22% of small businesses reported a decrease in their 2020 advertisement spend. Many organizations found ...

Read More
news image

PROGRAMMATIC ADVERTISING

AT&T AGREES TO MICROSOFT ACQUISITION OF XANDR

AT&T | December 22, 2021

AT&T Inc. (NYSE:T) has agreed to sell its global programmatic advertising marketplace, Xandr Inc., to Microsoft.1 The agreement builds on a decade-long relationship between Xandr, including its predecessor companies, and Microsoft for delivering global digital media solutions for advertisers. As the digital landscape evolves in a post-cookie world, Microsoft and Xandr can shape the digital ad marketplace of the future. Xandr's technology strategically complements Microsoft...

Read More
news image

JAPAN TO GET PINTEREST ADS

Pinterest | June 03, 2022

Pinterest ads now extend to Japan. It makes Japan the 31st ad market for Pinterest ads and the third in the Asia-Pacific region after Australia and New Zealand. Additionally, the platform’s partnership with Shopify will also extend to Japan. It will help Japanese merchants add product catalogs to Pinterest and run shopping ads. In a blog post, Pinterest country manager for Japan, Kei Narita, said that 8.7 million people in Japan use Pinterest every month and two out of five ...

Read More
news image

AD NETWORKS

RETINA AI BRINGS CUSTOMER LIFETIME VALUE ANALYTICS TO GOOGLE ADS

Retina AI | February 03, 2022

Retina AI, the leading predictive customer lifetime value (pCLV) intelligence company today announced an integration with Google Ads, allowing customers to track how effective their advertising campaigns are in acquiring customers with high lifetime value to brands. The new integration means that customers will now be able to measure their advertising campaigns effortlessly on both Facebook and Google. The new capabilities will be available to all existing customers and work direc...

Read More

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C-Suite On Deck

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Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

Contact Us