ELOGIA (Viko Group)

elogia.net

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ELOGIA, a VIKO Group Company, is a digital agency specialized in "Digital Commerce Marketing"?, We help our clients to use the digital media to sell more. Our main services are Market Intelligence, CRO, Marketing Relacional, eRetail Marketing, Social & Content MK, Paid Media and Inbound Marketing. We have more than 15 years of experience and a team larger than 70 people in Barcelona, Madrid, Vigo and CDMX.

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NBCUNIVERSAL DETAILS NEW ‘ONE PLATFORM’ ADVERTISING AHEAD OF UPFRONT

deadline | February 25, 2020

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NBCUniversal Tuesday unveiled new details of its expanded suite of tools for advertisers ahead of the upfront that lets brands reach all kinds of audiences more easily across the company’s sweeping video assets on big and small screens. The platform, which executives said does not exist on this scale at any other company, is part of an ongoing trend by the media industry to harness the explosive surge in video viewing and advertiser demands for clear metrics and ease of use across platform...

Read More

Display Advertising

ANIVIEW RENEWS PARTNERSHIP WITH HUMAN TO CONTINUE SAFEGUARDING ITS VIDEO AD PLATFORM FROM SOPHISTICATED BOT ATTACKS

Aniview, HUMAN | March 09, 2022

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Aniview (https://www.aniview.com/), a global video technology company playing a central role in delivering digital advertising for publishers, and HUMAN (https://www.humansecurity.com/) Security Inc., a global leader in collective protection against sophisticated bot attacks and fraud, renew their partnership to help Aniview protect its customers’ inventory from sophisticated automated cybersecurity risks. This further strengthens the two companies’ partnership, empowering publishers...

Read More

Advertiser Platforms

COMCAST ADVERTISING REVEALS HOW FREE AD-SUPPORTED STREAMING TV (F.A.S.T.) IS CHANGING THE TV ADVERTISING LANDSCAPE

Comcast Advertising | July 25, 2022

news image

Today, Comcast Advertising released a new report entitled “Free Ad-Supported Streaming TV: Why More Advertisers (and Consumers) Are Going F.A.S.T.” The report highlights the rise of free ad-supported streaming TV (F.A.S.T.) and its value to advertisers today as a complement to traditional TV and streaming advertising plans. As one of the newest forms of over-the-top (OTT), F.A.S.T. provides consumers with streaming services that also feature linear-style channels, enco...

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Advertiser Campaign Management

ADFORM FLOW WINS RED DOT AWARD'S COMMUNICATION DESIGN CATEGORY 2021

Adform | September 03, 2021

news image

Adform FLOW, the only global, independent, and fully integrated advertising platform built for modern marketing, has won the prestigious Red Dot Design Award for outstanding Communication Design in the Interface and User Experience category. True to the competition’s guiding principle, ‘in search of good design and creativity’, the international judging panel of 24 members assessed Adform FLOW for excellence in idea, form, and impact. Factors evaluated included o...

Read More
news image

NBCUNIVERSAL DETAILS NEW ‘ONE PLATFORM’ ADVERTISING AHEAD OF UPFRONT

deadline | February 25, 2020

NBCUniversal Tuesday unveiled new details of its expanded suite of tools for advertisers ahead of the upfront that lets brands reach all kinds of audiences more easily across the company’s sweeping video assets on big and small screens. The platform, which executives said does not exist on this scale at any other company, is part of an ongoing trend by the media industry to harness the explosive surge in video viewing and advertiser demands for clear metrics and ease of use across platform...

Read More
news image

Display Advertising

ANIVIEW RENEWS PARTNERSHIP WITH HUMAN TO CONTINUE SAFEGUARDING ITS VIDEO AD PLATFORM FROM SOPHISTICATED BOT ATTACKS

Aniview, HUMAN | March 09, 2022

Aniview (https://www.aniview.com/), a global video technology company playing a central role in delivering digital advertising for publishers, and HUMAN (https://www.humansecurity.com/) Security Inc., a global leader in collective protection against sophisticated bot attacks and fraud, renew their partnership to help Aniview protect its customers’ inventory from sophisticated automated cybersecurity risks. This further strengthens the two companies’ partnership, empowering publishers...

Read More
news image

Advertiser Platforms

COMCAST ADVERTISING REVEALS HOW FREE AD-SUPPORTED STREAMING TV (F.A.S.T.) IS CHANGING THE TV ADVERTISING LANDSCAPE

Comcast Advertising | July 25, 2022

Today, Comcast Advertising released a new report entitled “Free Ad-Supported Streaming TV: Why More Advertisers (and Consumers) Are Going F.A.S.T.” The report highlights the rise of free ad-supported streaming TV (F.A.S.T.) and its value to advertisers today as a complement to traditional TV and streaming advertising plans. As one of the newest forms of over-the-top (OTT), F.A.S.T. provides consumers with streaming services that also feature linear-style channels, enco...

Read More
news image

Advertiser Campaign Management

ADFORM FLOW WINS RED DOT AWARD'S COMMUNICATION DESIGN CATEGORY 2021

Adform | September 03, 2021

Adform FLOW, the only global, independent, and fully integrated advertising platform built for modern marketing, has won the prestigious Red Dot Design Award for outstanding Communication Design in the Interface and User Experience category. True to the competition’s guiding principle, ‘in search of good design and creativity’, the international judging panel of 24 members assessed Adform FLOW for excellence in idea, form, and impact. Factors evaluated included o...

Read More

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Events

C-Suite On Deck

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Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

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