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Essence, part of GroupM, is a data-driven global agency that blends data science, objective media and captivating experiences to build valuable connections between brands and consumers. Clients include Google, FrieslandCampina, and the Financial Times. The agency is more than 1,100 people strong, manages over $3B in media spend and deploys campaigns in 71 markets via offices in Chicago, Delhi, Düsseldorf, London, Los Angeles, Minneapolis, New York, San Francisco, Seattle, Seoul, Shanghai, Singapore, Sydney, Tokyo and Toronto.

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Ad Tech and Martech

GUMGUM ANNOUNCES INDUSTRY’S FIRST 100% BRAND SAFE AD EXCHANGE

GumGum | March 20, 2023

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GumGum, a contextual first, global advertising platform, announced that starting immediately, all impressions running on GumGum’s ad exchange will now have enhanced brand safety protection through Verity™, GumGum’s proprietary and accredited contextual intelligence platform. Verity is already integrated and applied across GumGum’s PMPs and media business. With this upgrade, GumGum becomes the first 100% brand-safe exchange and is the only direct marketpla...

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AIADVERTISING CAMPAIGN PERFORMANCE PLATFORM HELPS DRIVE RESULTS FOR ACT! SOFTWARE

Act!, AiAdvertising | November 14, 2022

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techcrunch | February 13, 2020

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With Google and Facebook yielding massive control over the online ad market, leaving only scraps for other ad platforms, perhaps it was only natural that tech startups would take a step back and start to look for opportunities in selling billboards. AdQuick, a marketplace for out of home (OOH) advertising, tells TechCrunch that it has closed a $6 million Series A led by Initialized Capital with participation from WndrCo, Shrug Capital, The Todd & Rahul Angel Fund and rapper Nas. The st...

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Advertiser Campaign Management, Ad Tech and Martech

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PR Newswire | July 05, 2023

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InMarket, a leader in 360-degree marketing intelligence and real-time advertising, today released their new study, Getting Smart About Ad Waste, in collaboration with the CMO Council. The study revealed that brands using InMarket's advanced attribution technology, including real-time inflight optimization, can achieve up to an 11x reduction in media waste compared to brands that don't. The highest performers in the study drove positive incremental results for 94% of their media spe...

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Ad Tech and Martech

GUMGUM ANNOUNCES INDUSTRY’S FIRST 100% BRAND SAFE AD EXCHANGE

GumGum | March 20, 2023

GumGum, a contextual first, global advertising platform, announced that starting immediately, all impressions running on GumGum’s ad exchange will now have enhanced brand safety protection through Verity™, GumGum’s proprietary and accredited contextual intelligence platform. Verity is already integrated and applied across GumGum’s PMPs and media business. With this upgrade, GumGum becomes the first 100% brand-safe exchange and is the only direct marketpla...

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news image

Ad Tech and Martech

AIADVERTISING CAMPAIGN PERFORMANCE PLATFORM HELPS DRIVE RESULTS FOR ACT! SOFTWARE

Act!, AiAdvertising | November 14, 2022

AiAdvertising, Inc. (OTC: AIAD), a next-generation AdTech company focused on harnessing the power of artificial intelligence (AI) and machine learning (ML) to build software for today’s marketing leaders, today announced its early success in helping drive the expansion stage of the Act! CRM and Marketing Automation Platform. Together they are pushing the envelope on what is possible in digital advertising and marketing by embracing AI to advance audience creation and persona-driven targeti...

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news image

ADQUICK RAISES $6M TO CONQUER AN ADVERTISING MARKET GOOGLE AND FACEBOOK WON’T

techcrunch | February 13, 2020

With Google and Facebook yielding massive control over the online ad market, leaving only scraps for other ad platforms, perhaps it was only natural that tech startups would take a step back and start to look for opportunities in selling billboards. AdQuick, a marketplace for out of home (OOH) advertising, tells TechCrunch that it has closed a $6 million Series A led by Initialized Capital with participation from WndrCo, Shrug Capital, The Todd & Rahul Angel Fund and rapper Nas. The st...

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Advertiser Campaign Management, Ad Tech and Martech

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PR Newswire | July 05, 2023

InMarket, a leader in 360-degree marketing intelligence and real-time advertising, today released their new study, Getting Smart About Ad Waste, in collaboration with the CMO Council. The study revealed that brands using InMarket's advanced attribution technology, including real-time inflight optimization, can achieve up to an 11x reduction in media waste compared to brands that don't. The highest performers in the study drove positive incremental results for 94% of their media spe...

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Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

Contact Us