Falling Up Media

Advertiser Campaign Management

Meld | July 04, 2022

Following an extensive agency review, The Enrollment Management Association (EMA) has selected MELD Advertising to provide creative design and marketing communications strategy for their exclusive member publication, The Yield. EMA's reach is extensive, and the organization's breadth of resources is unrivaled globally in terms of providing actionable insights that fuel professional development, enrollment, and organizational success. "We a...

Display Advertising

Kinesso | June 01, 2022

Kinesso, IPG’s connected intelligence company, today debuted proprietary research designed to help brands maintain their connections with people in a rapidly changing advertising ecosystem. The report, titled “A Connected Approach to the Disconnected Identity Ecosystem,” explores how marketers can respond to disruptions to digital advertising, including technology innovations, the deprecation of the third-party cookie, and evolving privacy regulations. The study explores the ch...

Ad Tech and Martech

Hepsiburada | November 15, 2021

Hepsiburada (NASDAQ: HEPS), a leading Turkish e-commerce platform, today announces a joint performance advertising platform in partnership with Facebook. Managed Partner Ads (MPA) is a next-generation social media advertising platform designed to be used exclusively by Hepsiburada's small and mid-size enterprises (SMEs). The platform allows SMEs to place targeted adverts on Facebook and Instagram. Once live, the adverts will be seen by millions of potential customers on Facebo...

Ad Tech and Martech

Act!, AiAdvertising | November 14, 2022

AiAdvertising, Inc. (OTC: AIAD), a next-generation AdTech company focused on harnessing the power of artificial intelligence (AI) and machine learning (ML) to build software for today’s marketing leaders, today announced its early success in helping drive the expansion stage of the Act! CRM and Marketing Automation Platform. Together they are pushing the envelope on what is possible in digital advertising and marketing by embracing AI to advance audience creation and persona-driven targeti...