Falling Up Media

bangkokpost | February 28, 2020

Social media use in Thailand has reached maturity, but engagement is still on the rise with about 7.2 billion messages recorded throughout last year, according to social media pundits. Social media is seeing more customer insights powered by machine learning, engagement by upcountry users, conversation-based commerce as well as purpose and contextual marketing. "We see little growth of social media user penetration, which reached 75% of the Thai population in 2019, from 74% in 2018," K...

TAG | September 11, 2020

The Trustworthy Accountability Group (TAG), the world's leading program to fight criminal activity and protect brand safety in digital advertising, today announced the launch of the TAG Brand Safety Certified Program, the ad industry's largest and broadest global brand safety certification program. At launch, 112 companies have been certified through the program, including 31 that are certifying their global operations. Among the TAG Brand Safety Certified companies are Amazon Advertisin...

Adelphic | July 01, 2020

Adelphic®, a Viant subscription-based self-service platform for omnichannel programmatic advertising, today partnered with AdsWizz, the leading global technology provider for digital audio advertising solutions, expanding Adelphic's premium programmatic audio inventory offering to include significant additional streaming audio and podcast inventory. As part of this new partnership, buyers using the Adelphic DSP will now be able to execute PMP buys with Pandora, SoundCloud, iHeartMedia, P...

marketingland | February 06, 2020

Twitter reported ad revenues grew by 12% year-over-year to $885 million for the fourth quarter of 2019. U.S. ad revenue increased by 21% year-over-year on Thursday. Total revenue, which includes $123 million from data licensing and other sources, increased by 11% year-over-year to $1.01 billion, passing the billion-dollar mark in a quarter for the first time. Audience growth. Monetizable daily active users (mDAUs) grew 21% year-over-year to 152 million, up 3% from the previous quarter. US mDAUs ...