Fallon

MediaVillage | April 21, 2020

Digital audio is booming, and savvy advertisers are drawn to the medium's advancements in personalized ad experiences and creative delivery mechanisms. And with that, brands also want an understanding of their ads' effectiveness and performance. While streaming audio allows us to gather data on ad campaigns — including listener demographics and device mix — rich data backed insights typically come post-campaign. As investment in streaming audio matures, marketers want to know...

searchenginejournal | April 01, 2020

At a Glance: Microsoft Ads Redesign Adds New Features via @SusanEDub Microsoft in October 2019 invited marketers to beta the new design. Since then it made the Manager Account Overview da...

Ad Tech and Martech, Advertiser Platforms

Viamedia | February 21, 2023

Viamedia, an independent cross-media local advertising company, has recently announced that it has made partnerships and expanded its advertising sales with about 11 new ad service providers across the nation, including Wilkes Barre, the Carolinas, Greater Boston, and Oklahoma City, in 2022. It offers complete turnkey operational management, regarding different components of the advertising sales business with national, regional, and local sales, to all its partners. It is a sca...

Getty Images | August 17, 2020

Nearly 80% of people globally have said it isn't enough to have people of various ethnicities, backgrounds, and appearances in advertising but that they expect companies to do a better job at capturing people's true lifestyles and cultures, according to new research by Getty Images. The findings have been revealed in a second wave of research for Visual GPS, completed in conjunction with global market research firm YouGov.The Visual GPS Summer Update also reveals that 63% of people...