Fallon

Ad Tech and Martech

Picnic | November 18, 2022

Picnic, the user-first ad marketplace, has proven that its ad solutions not only drive results but also generate substantially lower carbon emissions than the current digital advertising average. A leader in sustainable media, Picnic is also the first company to measure and compensate carbon emissions across 100% of measurable activity as standard, powered by Scope3. Picnic has today (November 16th, 2022) announced that a single ad impression delivered across their marketplace gen...

Ad Networks

Google | April 11, 2022

Google has recently introduced a new feature, 'Multisearch,' to aid their visual search function Google lens. The multisearch feature will enable a user to refine their visual search queries. With multisearch, the users can combine their graphic and text parameters to get elaborated search results. Google, in its blog, has given a use case to consider where a user can take a screenshot of their shopping-related search query and add a question to find variants of the item s...

Advertiser Platforms

Loop Media, Inc. | August 25, 2022

Loop Media, Inc. (“Loop Media” or “Loop”) (OTC: LPTV), a leading multi-channel streaming platform that provides curated music video and branded entertainment channels for businesses and consumers, today announced it has completed the roll out of a new user experience on its proprietary streaming media hardware, the Loop Player. Thousands of businesses in the US depend on the Loop Player to stream music video, entertainment and information channels and contr...

Display Advertising

AppsFlyer | October 28, 2022

AppsFlyer has released its new survey report, Connected TV Trends, 2022-23, Advertiser and Viewer Perceptions, that combines viewer and brand insights on the rapidly evolving Connected TV (CTV) space. The growth of CTV devices and platforms has spurred interest and popularity for advertising, and the survey found that currently, 64% of businesses are running direct response campaigns on CTV. Advertising on CTV also allows brands to expand reach, measure cross-platform, cross-devic...