FCR Media UK & Ireland

TargetBay | October 01, 2020

TargetBay, an Ecommerce Marketing Cloud, used by thousands of online stores across the globe, has partnered with Google to share high-quality product reviews from TargetBay's clients on Google Product Search and Google Shopping Ads. Ecommerce store owners and managers can use product reviews to drive more qualified shoppers to their website and gain more visibility across Google. TargetBay is excited to announce that it is now a Google-approved product reviews aggregator. Why is TargetBay an...

marketingland | January 20, 2020

This month, performance marketing agency Merkle launched New Stream Media, a service aimed at helping retailers develop and support media programs to monetize their customer data and sell advertising on and off of their own websites. The need. The offering stemmed from the “consistent conversations around data” that Merkle found it was having with its retail clients, which account for roughly a quarter of the agency’s client roster. “We saw a need to help retailers unders...

Dealer.com | October 22, 2020

Video consumption is at record levels, but reaching the right shopper is no longer as simple as securing a cable TV spot. As consumers tune-out of traditional TV and diversify where they watch, advertisers need the ability to precisely target in-market shoppers wherever they consume digital content. To give clients the access they need, Dealer.com announces Connected Video, a solution that uses advanced targeting and Cox Automotive data to reach in-market shoppers watching connected television o...

Adorama | November 04, 2020

With holiday shopping starting early and mostly online, Adorama recognized the opportunity to drive ecommerce sales by testing TV advertising. Today, they announced the launch of a holiday campaign, “Creative Ones.” Adorama tapped Marketing Architects to access Rapid Response TV, an offering that brought them from concept, to pretesting, to production, to market in just one month. The campaign celebrates creators and invites them to visit Adorama.com for a “Holiday Deal of the ...