Fifth Advertising

fifthadvertising.com

Hello, we're Fifth Advertising: a bunch of digital dudes and dudettes who are wild about strategy and want to grow your business. We know that marketing to consumers is no longer enough; we must create what matters to people. So let’s focus on what makes you different. In every client partnership, we set aside initial time to get to know your business, your competition, your customers, your goals, and your ideas. Then we create custom digital solutions that tell that story and grow your business.

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Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

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Advertiser Campaign Management

ADVERTISING OUTCOME MEASUREMENT GETS A LIFT WITH THE LAUNCH OF THE NEXT GENERATION SALES EFFECT FROM NCSOLUTIONS

NCS | June 07, 2022

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A newly enriched, machine learning-driven version of NCSolutions' (NCS) next-generation advertising campaign measurement solution will help consumer packaged goods (CPG) advertisers be more agile in dynamic markets and have greater insight into the elements of their campaigns that are driving sales lift and return on ad spend (ROAS). Called Next Gen Sales Effect, the new release leverages machine learning and advancements in NCS intellectual property and methodologies. The new...

Read More

Ad Tech and Martech, Advertiser Platforms

DEEPINTENT AND ROKU RESEARCH REVEALS 79% OF ADULTS 50+ STREAM, ARE MORE AMENABLE TO ADVERTISING THAN THE GENERAL POPULATION

PR Newswire | May 16, 2023

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DeepIntent, the leading healthcare advertising technology company built to influence better patient health and business outcomes, revealed new research that illuminates the streaming habits and impact of pharmaceutical advertising on adults over the age of 50. In partnership with Roku, Inc., DeepIntent shared the research at the company's second annual Innovating with Intent event focused on the future of connected TV (CTV) in the pharmaceutical industry. Because people are ...

Read More

Programmatic Advertising

NEW COMCAST ADVERTISING RESEARCH REVEALS LONG-FORM TV AND STREAMING ADVERTISING ARE TWICE AS MEMORABLE AS SHORT-FORM MOBILE DIGITAL ADVERTISING

Comcast Advertising | October 13, 2022

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Comcast Advertising today released a new report titled “TV Makes Memories.” The report highlights how ads in the television environment have a unique ability to drive memories – suggesting this is due to three factors of engagement that are important for branding outcomes: attention, connection and repetition. “TV Makes Memories” reveals that these outcomes, and consequently the strongest memories, are most effectively achieved through premium, long-form TV advertis...

Read More

Ad Networks

TRITON AUDIO MARKETPLACE EXPANDS BASIS TECHNOLOGIES PARTNERSHIP TO SUPPORT ADVERTISING ACROSS DIGITAL AND BROADCAST RADIO SEGMENTS

Business Wire | June 08, 2023

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Triton Digital®, the global technology and services leader to the digital audio, podcast, and broadcast radio industries, today announced that Basis Technologies (https://basis.com), a leading provider of cloud-based workflow automation and business intelligence software for marketing and advertising, is enabling marketers to streamline and consolidate advertising across all audio segments – podcast, streaming and now terrestrial broadcast radio via the Triton Audio Marketplace. ...

Read More
news image

Advertiser Campaign Management

ADVERTISING OUTCOME MEASUREMENT GETS A LIFT WITH THE LAUNCH OF THE NEXT GENERATION SALES EFFECT FROM NCSOLUTIONS

NCS | June 07, 2022

A newly enriched, machine learning-driven version of NCSolutions' (NCS) next-generation advertising campaign measurement solution will help consumer packaged goods (CPG) advertisers be more agile in dynamic markets and have greater insight into the elements of their campaigns that are driving sales lift and return on ad spend (ROAS). Called Next Gen Sales Effect, the new release leverages machine learning and advancements in NCS intellectual property and methodologies. The new...

Read More
news image

Ad Tech and Martech, Advertiser Platforms

DEEPINTENT AND ROKU RESEARCH REVEALS 79% OF ADULTS 50+ STREAM, ARE MORE AMENABLE TO ADVERTISING THAN THE GENERAL POPULATION

PR Newswire | May 16, 2023

DeepIntent, the leading healthcare advertising technology company built to influence better patient health and business outcomes, revealed new research that illuminates the streaming habits and impact of pharmaceutical advertising on adults over the age of 50. In partnership with Roku, Inc., DeepIntent shared the research at the company's second annual Innovating with Intent event focused on the future of connected TV (CTV) in the pharmaceutical industry. Because people are ...

Read More
news image

Programmatic Advertising

NEW COMCAST ADVERTISING RESEARCH REVEALS LONG-FORM TV AND STREAMING ADVERTISING ARE TWICE AS MEMORABLE AS SHORT-FORM MOBILE DIGITAL ADVERTISING

Comcast Advertising | October 13, 2022

Comcast Advertising today released a new report titled “TV Makes Memories.” The report highlights how ads in the television environment have a unique ability to drive memories – suggesting this is due to three factors of engagement that are important for branding outcomes: attention, connection and repetition. “TV Makes Memories” reveals that these outcomes, and consequently the strongest memories, are most effectively achieved through premium, long-form TV advertis...

Read More
news image

Ad Networks

TRITON AUDIO MARKETPLACE EXPANDS BASIS TECHNOLOGIES PARTNERSHIP TO SUPPORT ADVERTISING ACROSS DIGITAL AND BROADCAST RADIO SEGMENTS

Business Wire | June 08, 2023

Triton Digital®, the global technology and services leader to the digital audio, podcast, and broadcast radio industries, today announced that Basis Technologies (https://basis.com), a leading provider of cloud-based workflow automation and business intelligence software for marketing and advertising, is enabling marketers to streamline and consolidate advertising across all audio segments – podcast, streaming and now terrestrial broadcast radio via the Triton Audio Marketplace. ...

Read More

Resources

Events

C-Suite On Deck

Responsive image

Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

Contact Us