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11 AMAZON ADVERTISING MISTAKES TO AVOID IN 2020

searchenginejournal | January 27, 2020

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Amazon advertising has become increasingly important over the last few years. In 2019, Amazon added a large number of new programs within the Amazon advertising platform including: New targeting options. All this combined means that more than ever before, learning and mastering advertising on Amazon is becoming essential for maximizing your potential sales. As we audit accounts of potential clients at Marketplace Blueprint, we often see common errors that can be costing the seller thousands and ...

Read More

ADVERTISER PLATFORMS

UPWAVE ANNOUNCES STRATEGIC PARTNERSHIP WITH KINETIQ TO HELP MARKETERS MEASURE IMPACT OF SPONSORSHIP ADVERTISING DOLLARS

Upwave | May 21, 2022

news image

Upwave, the leading analytics platform for brand advertising, announced a new strategic partnership with Kinetiq, a leading TV intelligence platform. Through this collaboration, Upwave will layer its brand measurement data with Kinetiq’s TV intelligence data, providing real-time data and metrics around sponsorship investments. Kinetiq’s technology recognizes and measures the number of times, location and duration of brand sponsorship campaigns via the identification of logo placement...

Read More

US RAMPS UP PROBE INTO GOOGLE'S ONLINE ADVERTISING MONOPOLY

itproportal | January 27, 2020

news image

Google is facing further scrutiny from lawmakers and law enforcement agencies in the US as a joint investigation into its advertising practices continues. According to Reuters, US state attorneys general will discuss Google’s possible advertising monopoly with the representatives of the Department of Justice. Allegedly, they’re investigating if Google’s advertising practices are harming consumers. They could even “join forces”, as the Wall Street Journal suspects. T...

Read More

ADVERTISER PLATFORMS

ANTI-AD FRAUD PLATFORM ADEX ANNOUNCES REAL-TIME TRAFFIC ANALYSIS IS AVAILABLE TO ALL CLIENTS

ADEX | November 29, 2021

news image

ADEX, the leading anti-fraud solution provider aimed at protecting advertisers' websites from bots, announces that real-time traffic analysis is now available to all categories of customers additionally to a wide spectrum of advanced anti-fraud tools. Tracking traffic purity in real-time is crucial, since this is the only way to avoid serious consequences of criminal schemes. ADEX checks the traffic flows in the real time to see if they are legitimate enough before advertising...

Read More
news image

11 AMAZON ADVERTISING MISTAKES TO AVOID IN 2020

searchenginejournal | January 27, 2020

Amazon advertising has become increasingly important over the last few years. In 2019, Amazon added a large number of new programs within the Amazon advertising platform including: New targeting options. All this combined means that more than ever before, learning and mastering advertising on Amazon is becoming essential for maximizing your potential sales. As we audit accounts of potential clients at Marketplace Blueprint, we often see common errors that can be costing the seller thousands and ...

Read More
news image

ADVERTISER PLATFORMS

UPWAVE ANNOUNCES STRATEGIC PARTNERSHIP WITH KINETIQ TO HELP MARKETERS MEASURE IMPACT OF SPONSORSHIP ADVERTISING DOLLARS

Upwave | May 21, 2022

Upwave, the leading analytics platform for brand advertising, announced a new strategic partnership with Kinetiq, a leading TV intelligence platform. Through this collaboration, Upwave will layer its brand measurement data with Kinetiq’s TV intelligence data, providing real-time data and metrics around sponsorship investments. Kinetiq’s technology recognizes and measures the number of times, location and duration of brand sponsorship campaigns via the identification of logo placement...

Read More
news image

US RAMPS UP PROBE INTO GOOGLE'S ONLINE ADVERTISING MONOPOLY

itproportal | January 27, 2020

Google is facing further scrutiny from lawmakers and law enforcement agencies in the US as a joint investigation into its advertising practices continues. According to Reuters, US state attorneys general will discuss Google’s possible advertising monopoly with the representatives of the Department of Justice. Allegedly, they’re investigating if Google’s advertising practices are harming consumers. They could even “join forces”, as the Wall Street Journal suspects. T...

Read More
news image

ADVERTISER PLATFORMS

ANTI-AD FRAUD PLATFORM ADEX ANNOUNCES REAL-TIME TRAFFIC ANALYSIS IS AVAILABLE TO ALL CLIENTS

ADEX | November 29, 2021

ADEX, the leading anti-fraud solution provider aimed at protecting advertisers' websites from bots, announces that real-time traffic analysis is now available to all categories of customers additionally to a wide spectrum of advanced anti-fraud tools. Tracking traffic purity in real-time is crucial, since this is the only way to avoid serious consequences of criminal schemes. ADEX checks the traffic flows in the real time to see if they are legitimate enough before advertising...

Read More

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C-Suite On Deck

Responsive image

Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

Contact Us