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Collective | April 06, 2016
Fourth Wall Media®, the largest independent source of cable set-top box viewing data, and Collective, the ad tech leader and programmatic pioneer, today announce their newest partnership to expand Collective’s use of television viewing data across their digital marketing product portfolio. Under the new agreement, Collective is licensing Fourth Wall’s census-level set-top box data and TVMatch™ product.“Combining FWM’s granular television data with the digital da...
FourthWall Media | June 02, 2020
Platform Combines Viewing and Advertising Data from Smart TVs and Set-Top Boxes Across All US Markets, and Now Includes Adapt™ to Onboard Linear, Addressable, and Digital Ad Campaigns.
FourthWall Media®, a leader in television analytics, has intro...
effinghamdailynews | January 13, 2020
The tech giant recently announced it would not ban false political advertising, or disallow ad targeting that could fuel discrimination or racism and generally create even bigger divides in the American electorate. Facebook is shirking it social responsibility as a company with great power to influence the next election and American democracy. Google has agreed to prohibit ads making false claims and so called “deep-fake” videos that mislead through doctoring images or using a real i...
borneobulletin | January 13, 2020
Two powerful Maryland politicians want that ad chasing you around the Internet to pay the state for the privilege of collecting your data. Maryland’s current and former Senate presidents have proposed a novel way to pioneer taxes on targetted digital advertising, a plan they estimate could deliver more than USD100 million per year to help pay for a sweeping education overhaul. In what appears to be first-in-the-nation legislation, social media companies such as Facebook and Google would fa...
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