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Programmatic Advertising

HIVESTACK PARTNERS WITH FOCUS MEDIA HONG KONG FOR EXCLUSIVE DOOH AD ACCESS

Hivestack | March 16, 2023

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Hivestack, a company that makes programmatic digital out-of-home (DOOH) advertising technology, has teamed up with Focus Media Hong Kong to give local and international buyers access to Focus Media's network of digital panels and billboards. The network has Causeway Bay, Tsim Sha Tsui, Mongkok, and Kwun Tong, as well as Hong Kong's first digital screen that can be turned on programmatically with 3D creative executions. It is the first and only one in Hong Kong. With the ...

Read More

PEACOCK UNVEILS AD PLATFORM WITH PERFORMANCE-STYLE ADS

adexchanger | January 17, 2020

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As the streaming wars intensify, NBCUniversal on Thursday sought to draw a clear distinction between the soon-to-be-launched Peacock and its streaming and digital competitors. Peacock will debut with 10 ad experiences that emphasize interactivity and performance, the company revealed during an investor day in New York City. It will run just five minutes of ads per hour, the lightest ad load in the industry. NBCUniversal will also set strict standards for frequency caps. “Our audiences won&...

Read More

Ad Tech and Martech

HIVESTACK PARTNER WITH CLEAR CHANNEL TO EXPAND LAUNCHPAD IN THE NETHERLANDS

ExchangeWire | June 23, 2023

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Hivestack, the world’s leading, independent, programmatic DOOH ad tech company today (21st June) announced a new partnership with Clear Channel Netherlands, a leading out of home (OOH) media and infrastructure company, to offer programmatic DOOH advertising via the Hivestack SSP. This partnership further expands Clear Channel’s programmatic offering in the market as part of Clear Channel LaunchPAD, a pan-European advertising platform offering programmatic, automated, and direct...

Read More

CMO Strategy

INTEGRAL AD SCIENCE APPOINTS KHURRUM MALIK AS CHIEF MARKETING OFFICER

Integral Ad Science | November 29, 2022

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Integral Ad Science (Nasdaq: IAS) today announced the appointment of Khurrum Malik as Chief Marketing Officer (CMO) effective immediately. Malik will accelerate market growth initiatives for IAS and lead its global marketing strategy. Malik will be based in New York and report directly to Yannis Dosios, Chief Commercial Officer. Malik is a technology marketing leader with a broad range of experience driving growth for public and private companies. Most recently, Malik was Head of ...

Read More
news image

Programmatic Advertising

HIVESTACK PARTNERS WITH FOCUS MEDIA HONG KONG FOR EXCLUSIVE DOOH AD ACCESS

Hivestack | March 16, 2023

Hivestack, a company that makes programmatic digital out-of-home (DOOH) advertising technology, has teamed up with Focus Media Hong Kong to give local and international buyers access to Focus Media's network of digital panels and billboards. The network has Causeway Bay, Tsim Sha Tsui, Mongkok, and Kwun Tong, as well as Hong Kong's first digital screen that can be turned on programmatically with 3D creative executions. It is the first and only one in Hong Kong. With the ...

Read More
news image

PEACOCK UNVEILS AD PLATFORM WITH PERFORMANCE-STYLE ADS

adexchanger | January 17, 2020

As the streaming wars intensify, NBCUniversal on Thursday sought to draw a clear distinction between the soon-to-be-launched Peacock and its streaming and digital competitors. Peacock will debut with 10 ad experiences that emphasize interactivity and performance, the company revealed during an investor day in New York City. It will run just five minutes of ads per hour, the lightest ad load in the industry. NBCUniversal will also set strict standards for frequency caps. “Our audiences won&...

Read More
news image

Ad Tech and Martech

HIVESTACK PARTNER WITH CLEAR CHANNEL TO EXPAND LAUNCHPAD IN THE NETHERLANDS

ExchangeWire | June 23, 2023

Hivestack, the world’s leading, independent, programmatic DOOH ad tech company today (21st June) announced a new partnership with Clear Channel Netherlands, a leading out of home (OOH) media and infrastructure company, to offer programmatic DOOH advertising via the Hivestack SSP. This partnership further expands Clear Channel’s programmatic offering in the market as part of Clear Channel LaunchPAD, a pan-European advertising platform offering programmatic, automated, and direct...

Read More
news image

CMO Strategy

INTEGRAL AD SCIENCE APPOINTS KHURRUM MALIK AS CHIEF MARKETING OFFICER

Integral Ad Science | November 29, 2022

Integral Ad Science (Nasdaq: IAS) today announced the appointment of Khurrum Malik as Chief Marketing Officer (CMO) effective immediately. Malik will accelerate market growth initiatives for IAS and lead its global marketing strategy. Malik will be based in New York and report directly to Yannis Dosios, Chief Commercial Officer. Malik is a technology marketing leader with a broad range of experience driving growth for public and private companies. Most recently, Malik was Head of ...

Read More

Resources

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Ad Networks, Advertiser Campaign Management, Programmatic Advertising

Higher Standards Coming for Digital Advertisers

Video

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Display Advertising, Mobile Advertising

Aidem - The future of Advertising

Video

resource image

Ad Networks, Advertiser Campaign Management, Programmatic Advertising

Higher Standards Coming for Digital Advertisers

Video

resource image

Display Advertising, Mobile Advertising

Aidem - The future of Advertising

Video

Events

C-Suite On Deck

Responsive image

Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

Contact Us