Germs Digital

germs.sg

Germs is a marketing consultancy agency that provides creative marketing solutions with digital at the core. Grounded by the belief that creativity is a function of solving business and marketing problems, Germs has worked with clients from varying industries (e.g. finance, beauty, automotive, retail) and has produced work that won awards in not just creativity but also in marketing effectiveness.

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Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

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COLORADO COMPANIES BOUNCE BACK AMID PANDEMIC BY LEVERAGING THE POWER OF DIGITAL ADVERTISING

AdCellerant | October 07, 2020

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While many businesses have closed their doors or continue to struggle, some Colorado companies have been able to thrive during the economic downturn by leveraging the power of digital advertising, technology, and education. Several local media companies were able to educate and advise their advertising clients on strategy and execution, by leveraging support from their technology and service provider AdCellerant. These media companies helped their advertisers regain lost revenue from the COVID p...

Read More

LOCAL MEDIA CONSORTIUM AND GOOGLE NEWS INITIATIVE RELEASE MAGID RESEARCH FINDINGS ON LOCAL MEDIA ADVERTISER PERCEPTION AND STRATEGIES

Local Media Consortium | July 17, 2020

news image

The Local Media Consortium and the Google News Initiative today announced the results of a survey examining advertiser perceptions of local media and what local media can do to strengthen their digital ad strategies. The study, conducted by leading business strategy and research company Magid and titled 2020 Advertiser Assessment of Local Media Digital Advertising, analyzed the views of national and local advertisers and ad agencies across the U.S., focusing on how local media can better address...

Read More

ADVERTISER PLATFORMS

BOOSTR INTRODUCES NET ADVERTISING REVENUE RETENTION (NARR) TO HELP PUBLISHERS GROW ENTERPRISE VALUE AND COMBAT CHURN

boostr | February 10, 2022

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Selling advertising has always worked on a transactional basis where publishers need to compete and win business on a deal by deal basis. Successful publishers have realized that revenue retention is a key to growth. In the May 2021 Media Ad Sales Trends report, boostr found that revenue retention and revenue growth are positively correlated. In fact, the digital publishers with the highest revenue growth rates from 2019-2020 had the best client and revenue retention rates.&nbs...

Read More

ADVERTISER CAMPAIGN MANAGEMENT

ALFA ROMEO INTRODUCES 'NEAR LIFE EXPERIENCE' GLOBAL ADVERTISING CAMPAIGN AT THE FORMULA 1 U.S. GRAND PRIX

Alfa Romeo | October 25, 2021

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Alfa Romeo presents the first global advertising campaign, "Near Life Experience," at the United States Grand Prix in Austin, Texas, on Sunday, October 24 Campaign launches across Alfa Romeo social media channels on Friday, October 22 Alfa Romeo is introducing its first global advertising campaign, "Near Life Experience," at the United States Grand Prix in Austin, Texas, on Sunday, October 24. "Near Life Experience"...

Read More
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COLORADO COMPANIES BOUNCE BACK AMID PANDEMIC BY LEVERAGING THE POWER OF DIGITAL ADVERTISING

AdCellerant | October 07, 2020

While many businesses have closed their doors or continue to struggle, some Colorado companies have been able to thrive during the economic downturn by leveraging the power of digital advertising, technology, and education. Several local media companies were able to educate and advise their advertising clients on strategy and execution, by leveraging support from their technology and service provider AdCellerant. These media companies helped their advertisers regain lost revenue from the COVID p...

Read More
news image

LOCAL MEDIA CONSORTIUM AND GOOGLE NEWS INITIATIVE RELEASE MAGID RESEARCH FINDINGS ON LOCAL MEDIA ADVERTISER PERCEPTION AND STRATEGIES

Local Media Consortium | July 17, 2020

The Local Media Consortium and the Google News Initiative today announced the results of a survey examining advertiser perceptions of local media and what local media can do to strengthen their digital ad strategies. The study, conducted by leading business strategy and research company Magid and titled 2020 Advertiser Assessment of Local Media Digital Advertising, analyzed the views of national and local advertisers and ad agencies across the U.S., focusing on how local media can better address...

Read More
news image

ADVERTISER PLATFORMS

BOOSTR INTRODUCES NET ADVERTISING REVENUE RETENTION (NARR) TO HELP PUBLISHERS GROW ENTERPRISE VALUE AND COMBAT CHURN

boostr | February 10, 2022

Selling advertising has always worked on a transactional basis where publishers need to compete and win business on a deal by deal basis. Successful publishers have realized that revenue retention is a key to growth. In the May 2021 Media Ad Sales Trends report, boostr found that revenue retention and revenue growth are positively correlated. In fact, the digital publishers with the highest revenue growth rates from 2019-2020 had the best client and revenue retention rates.&nbs...

Read More
news image

ADVERTISER CAMPAIGN MANAGEMENT

ALFA ROMEO INTRODUCES 'NEAR LIFE EXPERIENCE' GLOBAL ADVERTISING CAMPAIGN AT THE FORMULA 1 U.S. GRAND PRIX

Alfa Romeo | October 25, 2021

Alfa Romeo presents the first global advertising campaign, "Near Life Experience," at the United States Grand Prix in Austin, Texas, on Sunday, October 24 Campaign launches across Alfa Romeo social media channels on Friday, October 22 Alfa Romeo is introducing its first global advertising campaign, "Near Life Experience," at the United States Grand Prix in Austin, Texas, on Sunday, October 24. "Near Life Experience"...

Read More