Germs Digital

MOBILE ADVERTISING

Procter & Gamble | July 12, 2021

It is an understatement to suggest that Australians' shopping habits have fundamentally changed in the last year. Cartology, a subsidiary of Woolworths Group, collaborated with FMCG research firm Advantage Group to survey 40 of Australia's FMCG leaders about the changing environment of customer needs and engagement. Their resounding response was that digital is the new front door of a retail company, and the new world is one driven by the customer. Woolworths' insights support this a...

armaghi | March 10, 2020

A high-value LED advertising screen has been stolen from commercial premises in Armagh. The screen, which belonged to Max Graphix, was snatched from Roadside Motors on the Markethill Road on Monday night. Max Graphix are offering a cash reward for any information leading to its return. “We’re sad to announce that we’ve had an LED screen stolen from outside Roadside Motors on the Markethill Road, just outside Armagh last night,” a spokesperson for the company said. “...

ADVERTISER PLATFORMS

VideoAmp, HyphaMetrics | October 14, 2021

Software and data platform, VideoAmp, announced a partnership with HyphaMetrics, the only independent cross-screen and cross-walled-garden panel, to provide cross-screen audience measurement solutions for VideoAmp clients. The partnership will integrate HyphaMetrics’ omni-channel cross-device panel measurement with VideoAmp’s commingled TV viewership data to facilitate cutting edge audience insights. “At VideoAmp we see panels as an importan...

SOCIAL MEDIA ADVERTISING

Kargo | October 19, 2021

Kargo, the leader in digital high impact advertising, today announced the acquisition of the commerce-driven paid social advertising powerhouse StitcherAds. StitcherAds’ paid social commerce platform expands Kargo’s robust integrated omnichannel product suite, providing a comprehensive set of solutions for advertisers looking to execute digital campaigns across multiple screens to drive Return on Ad Spend (ROAS). With the addition of StitcherAds, Kargo is able to bring performance-ma...