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Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...
PROGRAMMATIC ADVERTISING, AD TECH AND MARTECH
Ad.net, IntentX | December 08, 2022
Ad.net, a leading provider of digital performance advertising through intent-driven marketing for leading brands and agencies, announced today its purchase of IntentX, the leading commerce platform for publishers at scale to increase their revenue. IntentX was founded in 2019 by Mom Chan and Vamsi Putrevu as a solution for all publishers to create incremental revenue. IntentX publishing partners include Accuweather, DailyMail, Fandom, and PCWorld. The acquisition reinforces Ad.net’s missio...
AD TECH AND MARTECH
Picnic | November 18, 2022
Picnic, the user-first ad marketplace, has proven that its ad solutions not only drive results but also generate substantially lower carbon emissions than the current digital advertising average. A leader in sustainable media, Picnic is also the first company to measure and compensate carbon emissions across 100% of measurable activity as standard, powered by Scope3.
Picnic has today (November 16th, 2022) announced that a single ad impression delivered across their marketplace gen...
SOCIAL MEDIA ADVERTISING
Snapchat | June 06, 2022
Snapchat has launched its Dynamic Travel Ads product to help brands create different ads according to their products and services.
The social media platform says it will serve the most relevant ads to "Snapchatters" interested in travel, whom it claims are 37% more likely to book travel after seeing an advertisement.
Snapchat says the ads have a number of unique benefits for travel advertisers including targeting according to a Snapchatter's interest i...
SOCIAL MEDIA ADVERTISING, BRAND MARKETING, AD TECH AND MARTECH
Nextech AR | December 21, 2022
Nextech AR Solutions Corp., a Metaverse Company and leading provider of augmented reality (“AR”) experience technologies, wayfinding technologies and 3D model services is pleased to announce a record-setting number of views for a single 3D/AR ad. The client, Hearst UK who publishes 21 brands including Good Housekeeping, Esquire, ELLE, Harper’s Bazaar and Cosmopolitan used a 3D model created by Nextech’s technology of a Dr. Martens Boot for an ad campaign, which garnered o...
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