Gravity Digital

gravitydigital.com

Gravity Digital is an award-winning, digital marketing agency for healthcare. We generate traffic, leads, and sales for our clients. We help companies by identifying where their sales funnel is broken, and we work with them to fix it. We make sure our clients' websites are operating as their best source of qualified lead

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Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

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ADVERTISER PLATFORMS

ROKU UNVEILS A BETTER TV ADVERTISING EXPERIENCE AT FIRST IN-PERSON NEWFRONT

Roku, Inc. | May 04, 2022

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Roku, Inc. (Nasdaq: ROKU) today hosted its first in-person IAB NewFront at the Chelsea Factory in New York City. As America’s #1 TV streaming platform* with 61.3 million active accounts as of Q1 2022, Roku revealed new advertising solutions to create a better TV advertising experience for marketers in the streaming decade. For the first time ever in Q1 2022, TV streaming devices surpassed legacy pay-TV in weekly reach among adults 18-49 in the U.S., according to Nielsen. To ...

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AD NETWORKS

IAS & ANZU PARTNER TO PROVIDE MEDIA QUALITY MEASUREMENT FOR IN-GAME ADVERTISING ENVIRONMENTS

Anzu.io, IAS | August 02, 2022

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Integral Ad Science a leader in digital media quality, today (July 28th, 2022) announced a partnership with Anzu, an in-game advertising leader. This partnership enables global brands and agencies to effectively monitor the quality of their in-game media investments in mobile gaming environments. Through this collaboration, IAS provides advertisers with Invalid Traffic (IVT) measurement and reports on viewability through the IAS Signal platform. “Gaming continues to emerge a...

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GOOGLE EXILES 600 APPS FROM PLAY STORE FOR 'DISRUPTIVE ADVERTISING' AMID PUSH TO CLEAN UP ANDROID SOUK'S IMAGE

Google | February 21, 2020

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On Thursday Google confirmed it has removed nearly 600 Android apps from the Google Play Store and banned them from its ad services for violating its policies on disruptive advertising and interstitials. "We define disruptive ads as ads that are displayed to users in unexpected ways, including impairing or interfering with the usability of device functions," said Per Bjorke, senior product manager for ad traffic quality in a blog post. "While they can occur in-app, one form of dis...

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TWITTER SAYS AD TECH AND PRODUCT UPDATES WILL IMPROVE DIRECT RESPONSE ADVERTISING

marketingland | February 06, 2020

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Twitter reported ad revenues grew by 12% year-over-year to $885 million for the fourth quarter of 2019. U.S. ad revenue increased by 21% year-over-year on Thursday. Total revenue, which includes $123 million from data licensing and other sources, increased by 11% year-over-year to $1.01 billion, passing the billion-dollar mark in a quarter for the first time. Audience growth. Monetizable daily active users (mDAUs) grew 21% year-over-year to 152 million, up 3% from the previous quarter. US mDAUs ...

Read More
news image

ADVERTISER PLATFORMS

ROKU UNVEILS A BETTER TV ADVERTISING EXPERIENCE AT FIRST IN-PERSON NEWFRONT

Roku, Inc. | May 04, 2022

Roku, Inc. (Nasdaq: ROKU) today hosted its first in-person IAB NewFront at the Chelsea Factory in New York City. As America’s #1 TV streaming platform* with 61.3 million active accounts as of Q1 2022, Roku revealed new advertising solutions to create a better TV advertising experience for marketers in the streaming decade. For the first time ever in Q1 2022, TV streaming devices surpassed legacy pay-TV in weekly reach among adults 18-49 in the U.S., according to Nielsen. To ...

Read More
news image

AD NETWORKS

IAS & ANZU PARTNER TO PROVIDE MEDIA QUALITY MEASUREMENT FOR IN-GAME ADVERTISING ENVIRONMENTS

Anzu.io, IAS | August 02, 2022

Integral Ad Science a leader in digital media quality, today (July 28th, 2022) announced a partnership with Anzu, an in-game advertising leader. This partnership enables global brands and agencies to effectively monitor the quality of their in-game media investments in mobile gaming environments. Through this collaboration, IAS provides advertisers with Invalid Traffic (IVT) measurement and reports on viewability through the IAS Signal platform. “Gaming continues to emerge a...

Read More
news image

GOOGLE EXILES 600 APPS FROM PLAY STORE FOR 'DISRUPTIVE ADVERTISING' AMID PUSH TO CLEAN UP ANDROID SOUK'S IMAGE

Google | February 21, 2020

On Thursday Google confirmed it has removed nearly 600 Android apps from the Google Play Store and banned them from its ad services for violating its policies on disruptive advertising and interstitials. "We define disruptive ads as ads that are displayed to users in unexpected ways, including impairing or interfering with the usability of device functions," said Per Bjorke, senior product manager for ad traffic quality in a blog post. "While they can occur in-app, one form of dis...

Read More
news image

TWITTER SAYS AD TECH AND PRODUCT UPDATES WILL IMPROVE DIRECT RESPONSE ADVERTISING

marketingland | February 06, 2020

Twitter reported ad revenues grew by 12% year-over-year to $885 million for the fourth quarter of 2019. U.S. ad revenue increased by 21% year-over-year on Thursday. Total revenue, which includes $123 million from data licensing and other sources, increased by 11% year-over-year to $1.01 billion, passing the billion-dollar mark in a quarter for the first time. Audience growth. Monetizable daily active users (mDAUs) grew 21% year-over-year to 152 million, up 3% from the previous quarter. US mDAUs ...

Read More