WELCOME TO The advertising REPORT
Greater Than One
Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...
Comcast Advertising | July 11, 2022
Today, Comcast Advertising announced that James Rooke has been named to the role of President. In this position, Rooke will oversee the operation of the company, whose brands include Effectv, FreeWheel and AudienceXpress.
Rooke, who was previously General Manager of Effectv, replaces Marcien Jenckes, who was recently tapped to lead the new joint venture between Charter and Comcast and serve as Managing Director for Comcast Advertising in a dual role. Rooke will report into Jenckes...
605, Conviva | September 22, 2022
605, a global leader in television and cross-platform measurement, analytics and attribution, announced today a data and technology collaboration agreement with Conviva, the leading streaming analytics platform. This collaboration will bring de-duplicated, standardized data to video and advertising industry customers worldwide, enabling full-census measurement of content and advertising across premium video. Standardizing publisher first-party streaming data as the foundation for 605’s ...
Colling Media | February 16, 2021
Phoenix-based advertising and marketing firm Colling Media uses Google's recently released Attribution Beta program to help clients assign credit for digital advertising conversions when consumers interact with multiple marketing tactics and channels.
Attribution is an attempt to assign credit for various advertising and marketing tactics. Solving this problem can be challenging. For example, a consumer sees an ad on a website, fills out a form on Facebook, hears a radio comme...
Google | June 05, 2020
Google Ads has announced a beta for Explanations to help speed up the process of diagnosing changes in impressions, clicks, cost and conversions.
Anyone who has run Google Ads for awhile has experienced logging in and noticing a decline in conversions, impr...
AD TECH AND MARTECH
Keep me plugged in with the best
Join thousands of your peers and receive our weekly newsletter with the latest news, industry events, customer insights, and market intelligence.
Put your news, events, company, and promotional content in front of thousands of your peers and potential customers.
Not a member yet? Not a problem, Sign Up
Sign up to contribute and publish your news, events, brand, and content with the
community for FREE