Grip Limited

griplimited.com

We are an advertising agency. We do things like TV spots, digital, radio, strategy, branding, design, integrated campaigns, and other great stuff. But mostly we just do better ideas. We are Intercommunapackistratapromotising. What, that still isn't 250 characters? Ummm, we like dogs too.

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Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

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AD TECH AND MARTECH

PRIVACY CHANGES WILL FORCE ADTECH LANDSCAPE TO ADJUST

Crunchbase | June 11, 2021

news image

Apple’s recent privacy changes will not spell the end for adtech companies, but will force companies in the industry to rely on new tech and innovation as users demand more privacy. The changes — as many people have seen on the commercials and the pop ups on their phones — went into effect less than two months ago and allow users to opt out of ID for Advertisers, or IDFA as they are commonly called. Those IDFAs allow advertisers to track iOS users’ activity...

Read More

AD NETWORKS

MEDIAOCEAN ACQUIRES FLASHTALKING FOR A REPORTED $500 MILLION

Mediaocean, Flashtalking | July 19, 2021

news image

Mediaocean will buy independent global ad server Flashtalking to establish a "neutral tech platform" with a combined annual media spend of $200 billion. According to The Wall Street Journal, it will pay $500 million for the New York-based company, which has annual revenue of between $100 and $150 million. Mediaocean provides advertising workflow software that drives $70 billion in television advertising in the United States, but it is also actively pursuin...

Read More

AD NETWORKS

COLLING MEDIA INTRODUCES FIRST-PARTY DATA TO GENERATE HIGH-CONVERTING LEADS FROM GOOGLE ADS

Colling Media | December 02, 2020

news image

Phoenix-based Colling Media is pushing the limits of advertising with its most recent product introduction: utilizing a client's first-party information to produce high-changing over leads from Google Ads, and robotizing them to zero in on purchasers well on the way to become paying customers. First-party data is the information a business gathers directly from possible customers. Such data incorporates moves consumers take, for example, filling out forms and other online acti...

Read More

GENUS AI LAUNCHES NEW ARTIFICIAL INTELLIGENCE PLATFORM FOR BRANDS AT #AW2020

Genus AI | October 09, 2020

news image

Genus AI, an artificial intelligence company focused on scaling emotional intelligence in interactions between brands and customers to drive business growth, today announced a new Artificial Intelligence (AI) solution for e-commerce and direct-to-consumer brands, the Genus AI Growth Platform, which represents a breakthrough in the way marketers segment their customers and develop their campaign content. With a suite of AI-powered digital tools, the Growth Platform creates superior customer model...

Read More
news image

AD TECH AND MARTECH

PRIVACY CHANGES WILL FORCE ADTECH LANDSCAPE TO ADJUST

Crunchbase | June 11, 2021

Apple’s recent privacy changes will not spell the end for adtech companies, but will force companies in the industry to rely on new tech and innovation as users demand more privacy. The changes — as many people have seen on the commercials and the pop ups on their phones — went into effect less than two months ago and allow users to opt out of ID for Advertisers, or IDFA as they are commonly called. Those IDFAs allow advertisers to track iOS users’ activity...

Read More
news image

AD NETWORKS

MEDIAOCEAN ACQUIRES FLASHTALKING FOR A REPORTED $500 MILLION

Mediaocean, Flashtalking | July 19, 2021

Mediaocean will buy independent global ad server Flashtalking to establish a "neutral tech platform" with a combined annual media spend of $200 billion. According to The Wall Street Journal, it will pay $500 million for the New York-based company, which has annual revenue of between $100 and $150 million. Mediaocean provides advertising workflow software that drives $70 billion in television advertising in the United States, but it is also actively pursuin...

Read More
news image

AD NETWORKS

COLLING MEDIA INTRODUCES FIRST-PARTY DATA TO GENERATE HIGH-CONVERTING LEADS FROM GOOGLE ADS

Colling Media | December 02, 2020

Phoenix-based Colling Media is pushing the limits of advertising with its most recent product introduction: utilizing a client's first-party information to produce high-changing over leads from Google Ads, and robotizing them to zero in on purchasers well on the way to become paying customers. First-party data is the information a business gathers directly from possible customers. Such data incorporates moves consumers take, for example, filling out forms and other online acti...

Read More
news image

GENUS AI LAUNCHES NEW ARTIFICIAL INTELLIGENCE PLATFORM FOR BRANDS AT #AW2020

Genus AI | October 09, 2020

Genus AI, an artificial intelligence company focused on scaling emotional intelligence in interactions between brands and customers to drive business growth, today announced a new Artificial Intelligence (AI) solution for e-commerce and direct-to-consumer brands, the Genus AI Growth Platform, which represents a breakthrough in the way marketers segment their customers and develop their campaign content. With a suite of AI-powered digital tools, the Growth Platform creates superior customer model...

Read More