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Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...
fitchratings | April 07, 2020
The coronavirus pandemic and related macroeconomic shock will result in a significant near-term pull-back in advertising that results in an ad recession in 2020 with effects lingering in 2021, says Fitch Ratings. The extent of the decline in 2020 and the strength and pace of recovery will be based on how much advertising spend is temporarily deferred compared with spend put off indefinitely. We expect overall advertising spending to contract in the mid-to-high single-digits range during 2020 and...
Google | May 12, 2020
Google Shopping has launched a beta test noting "curbside pickup" to help brick-and-mortar retailers call out options for customers during COVID-19.
Google Ads has released an update to help local businesses trying to move inventory during COVID-1...
UK advertising | December 15, 2021
The UK advertising watchdog has taken the crypto industry to task for “widespread” problems with misleading and irresponsible ads, issuing rulings against several of the sector’s biggest firms, including Coinbase and eToro. The Advertising Standards Authority on Wednesday released formal rebukes to seven firms for breaching UK ads industry standards with a wide range of promotions, from online campaigns to endorsements by social media influencers. Papa John’s, the pizza c...
AD TECH AND MARTECH
Interactive Advertising Bureau | March 10, 2021
As ad-tech organizations consider AI options in contrast to treats and other outsider trackers, the Interactive Advertising Bureau (IAB) is delivering new rules and best practices for the utilization of machine learning at each level of digital advertising production.
The guide draws on encounters from different distributers, organizations, and ad-tech organizations to layout nine uses going from imaginative production and logical video to inward handle mechanization and data migr...
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