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Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...
Advertiser Campaign Management
Betterbrand | January 06, 2022
Yesterday, Betterbrand launched its maiden campaign on the digital radio platform. This marketing initiative will drive awareness of Betterbrand's need-state-based product portfolio while continuing to generate buzz around their flagship offering, BetterLungs. The initial campaign is expected to make over 104 million impressions.
Sirius XM is a fantastic platform for emerging brands to generate brand awareness and drive trial. Betterbrand is entering hypergrowth....
Business Wire | September 11, 2023
LG Ad Solutions, a global leader in connected TV (CTV) and cross-screen advertising, today announced the appointment of Michael Hudes as its new President and Chief Executive Officer (CEO). Hudes will also serve as a member of the company's board of directors.
Hudes is a visionary leader with a distinguished career spanning multiple companies in the digital and CTV advertising...
Twitter | April 01, 2022
Twitter has kicked off pilot testing of three new ad formats earlier this week. These formats include interactive text ads, product explorer ads, and collection ads.
“As we kick off early experiments, we’ll aim to understand how the new formats resonate with consumers and drive results for advertisers. We’ll test, learn and iterate based on performance and customer feedback,” said Group Product Manager Madeline Bayer and Product Manager Lauren Nagra.
Social Media Advertising
SpringServe | March 03, 2022
SpringServe, the leading ad serving platform for connected TV (CTV), today announced a strategic collaboration with SXSW, to power inventory on their video on demand content, both online and on the SXSW TV apps.
SpringServe’s advanced ad serving and inventory management technology helps publishers streamline their monetization to capture the full value of their inventory, all while ensuring high quality ad experiences. SXSW will leverage SpringServe to ensure high-quality in...
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