Harbinger

Belkins
For 30 years, Harbinger has helped hundreds of clients optimize the debut of their brand, product or purpose in Canada, achieving results that matter most to their success. We have experience leading unique go-to-market strategy, as well as adapting global plans for optimized success across the country. We believe it’s about making the best first impression and driving momentum to make it a lasting one.

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Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

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ADVERTISING MARKET: PESSIMISM AMONG EUROPEAN AGENCIES IS RATHER HIGH IN 2020

CEOWORLD magazine | July 06, 2020

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The Ad World Masters agency presented a new survey about the advertising market globally and how is affected by the coronavirus pandemic. The Ad World Masters surveyed over 200 agency owners and top managers from 55 countries to evaluate their expectations and understand the condition of creative firms all around the globe.According to the survey, 57% of agencies expect their annual income to be lower in 2020 than in 2019. Though, an equivalent fraction (53%) believe they will get back on ...

Read More

ADVERTISER PLATFORMS

BACKTRACKS ANNOUNCES AI-BASED TRAFFIC SURGE FOR PODCAST PUBLISHERS

Backtracks, Inc. | September 15, 2021

news image

Backtracks, the technology infrastructure platform for end-to-end podcast management, advertising and data analytics, announces the release of Backtracks Traffic Surge technology. The AI-based insights for podcast and audio publishers notifies content creators when new or back catalog content is surging in popularity outside of what is expected performance for that particular content. Through these content data trends, publishers are able to analyze and repeat their most viral content. Read More

GOOGLE TO PROHIBIT SPYWARE AND SURVEILLANCE TECHNOLOGY ADS

Google | July 15, 2020

news image

Starting August 11 of this year, Google Ads will be denying advertising for anything designed at “spyware and surveillance technology.” It’s technically an update to the Enabling Dishonest Behavior policy, and will apply to both search and shopping.What is the Enabling Dishonest Behavior Policy?Historically, the policy has focused on on dishonesty in many forms, but they mostly fall into things that mislead others, or those that let users get unauthorized access to ...

Read More

IAS INTRODUCES 'CONTEXT CONTROL', IAS'S SOPHISTICATED NEW SUITE OF BRAND SAFETY & SUITABILITY SOLUTIONS

Integral Ad Science | August 24, 2020

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Integral Ad Science (IAS), the global leader in digital ad verification, today announced the launch of 'Context Control', IAS's sophisticated new suite of brand safety & suitability solutions. The Context Control suite of solutions now incorporates the premiere semantic technology within the verification space to deliver unmatched accuracy and granularity in online content classification. Superior content classification enables a new level of precision and scale for marketers see...

Read More
news image

ADVERTISING MARKET: PESSIMISM AMONG EUROPEAN AGENCIES IS RATHER HIGH IN 2020

CEOWORLD magazine | July 06, 2020

The Ad World Masters agency presented a new survey about the advertising market globally and how is affected by the coronavirus pandemic. The Ad World Masters surveyed over 200 agency owners and top managers from 55 countries to evaluate their expectations and understand the condition of creative firms all around the globe.According to the survey, 57% of agencies expect their annual income to be lower in 2020 than in 2019. Though, an equivalent fraction (53%) believe they will get back on ...

Read More
news image

ADVERTISER PLATFORMS

BACKTRACKS ANNOUNCES AI-BASED TRAFFIC SURGE FOR PODCAST PUBLISHERS

Backtracks, Inc. | September 15, 2021

Backtracks, the technology infrastructure platform for end-to-end podcast management, advertising and data analytics, announces the release of Backtracks Traffic Surge technology. The AI-based insights for podcast and audio publishers notifies content creators when new or back catalog content is surging in popularity outside of what is expected performance for that particular content. Through these content data trends, publishers are able to analyze and repeat their most viral content. Read More

news image

GOOGLE TO PROHIBIT SPYWARE AND SURVEILLANCE TECHNOLOGY ADS

Google | July 15, 2020

Starting August 11 of this year, Google Ads will be denying advertising for anything designed at “spyware and surveillance technology.” It’s technically an update to the Enabling Dishonest Behavior policy, and will apply to both search and shopping.What is the Enabling Dishonest Behavior Policy?Historically, the policy has focused on on dishonesty in many forms, but they mostly fall into things that mislead others, or those that let users get unauthorized access to ...

Read More
news image

IAS INTRODUCES 'CONTEXT CONTROL', IAS'S SOPHISTICATED NEW SUITE OF BRAND SAFETY & SUITABILITY SOLUTIONS

Integral Ad Science | August 24, 2020

Integral Ad Science (IAS), the global leader in digital ad verification, today announced the launch of 'Context Control', IAS's sophisticated new suite of brand safety & suitability solutions. The Context Control suite of solutions now incorporates the premiere semantic technology within the verification space to deliver unmatched accuracy and granularity in online content classification. Superior content classification enables a new level of precision and scale for marketers see...

Read More