Hawthorne Advertising

Hawthorne, a creative, analytics and technology-driven advertising agency, specializes in strategic planning, creative development, production, media planning, buying and analytics, and campaign management for integrated marketing campaigns. With 35 years of proven excellence, the agency combines persuasive brand messaging with best-in-class analytic systems to create accountable, high performance advertising campaigns. Hawthorne helps brands efficiently target their consumers, improve cost per acquisition, optimize the lifetime value of a brand's customers, and even drive consumer response to key retail outlets or corporate locations. As a leading analytic and data driven, accountable brand advertising agency, Hawthorne specializes in integrated campaign solutions. The company offers a full suite of integrated solutions with creative, media, digital and mobile services. Hawthorne maintains brand integrity and metrics to efficiently and effectively optimize the results of its clients' integrated media budgets via leading edge and proven data analytics. Hawthorne has developed successful award-winning campaigns for countless Fortune 500 brands.

C-Suite On Deck

Jessica Hawthorne-Castro, CEO of Hawthorne Advertising, fosters long-standing client relationships with the company's expansive base of Fortune 500 brands to develop highly strategic and measurable ad...

Events

Related News

SOCIAL MEDIA ADVERTISING

AMAZON PPC ADS ADVERTISING BUSINESS AGENCY CLEAR ADS DISCUSSES SPONSORED ADS TRENDS FOR 2022

Clear Ads | February 17, 2022

news image

Clear Ads, a trusted Amazon PPC agency, has recently shared the top three sponsored advertising trends for 2022. The company is known for its efficient Amazon ads and DSP solutions and regularly publishes high-quality content related to Amazon advertising. Clear Ads' Head of Sales George Roberts shares insights on the year's most likely sponsored advertising trends to start the New Year. As an experienced Amazon ads expert, Roberts has forecasted the following Sponsored Ad...

Read More

AD NETWORKS

INTEGRAL AD SCIENCE APPOINTS ROBERT JANECEK AS CHIEF INFORMATION OFFICER

Integral Ad Science | January 24, 2022

news image

Integral Ad Science (Nasdaq: IAS), a global leader in digital media quality, announced the appointment of Robert Janecek as Chief Information Officer, as the company continues its global growth. Based in New York, Janecek reports directly to Oleg Bershadsky, Chief Operating Officer at IAS. "Rob's vital expertise leading our enterprise systems team for more than four years makes him perfectly positioned to take on this critical new role at IAS as we build for the fut...

Read More

FACEBOOK ADS TO REMOVE 28-DAY ATTRIBUTION OPTION

Facebook | September 29, 2020

news image

Facebook Ads is removing its 28-day attribution option starting October 12, 2020. Accounts will revert to a 7-day attribution as the default setting. Facebook Ads announced today it’s retiring its 28-day attribution window option. After they do, the longest remaining attribution window will be their already-existing 7-day option. Why the Change? According to their official announcement sent directly to advertisers, “Upcoming digital privacy initiatives affecting multiple browsers wil...

Read More

THE IMPORTANCE OF BUILDING BRAND AWARENESS THROUGH AMAZON ADVERTISING

searchengineland | February 06, 2020

news image

In the early goings of Amazon’s advertising platform, most advertisers looked to it as another source of ad inventory that should be focused on direct response. This is in large part due to Sponsored Products typically being the first format brands wade into, and that format produced a whopping 13% conversion rate for the median advertiser under Tinuiti (my employer) management in Q4 2019. As such, it’s safe to say that Amazon ads are certainly a strong avenue for driving orders and ...

Read More
news image

SOCIAL MEDIA ADVERTISING

AMAZON PPC ADS ADVERTISING BUSINESS AGENCY CLEAR ADS DISCUSSES SPONSORED ADS TRENDS FOR 2022

Clear Ads | February 17, 2022

Clear Ads, a trusted Amazon PPC agency, has recently shared the top three sponsored advertising trends for 2022. The company is known for its efficient Amazon ads and DSP solutions and regularly publishes high-quality content related to Amazon advertising. Clear Ads' Head of Sales George Roberts shares insights on the year's most likely sponsored advertising trends to start the New Year. As an experienced Amazon ads expert, Roberts has forecasted the following Sponsored Ad...

Read More
news image

AD NETWORKS

INTEGRAL AD SCIENCE APPOINTS ROBERT JANECEK AS CHIEF INFORMATION OFFICER

Integral Ad Science | January 24, 2022

Integral Ad Science (Nasdaq: IAS), a global leader in digital media quality, announced the appointment of Robert Janecek as Chief Information Officer, as the company continues its global growth. Based in New York, Janecek reports directly to Oleg Bershadsky, Chief Operating Officer at IAS. "Rob's vital expertise leading our enterprise systems team for more than four years makes him perfectly positioned to take on this critical new role at IAS as we build for the fut...

Read More
news image

FACEBOOK ADS TO REMOVE 28-DAY ATTRIBUTION OPTION

Facebook | September 29, 2020

Facebook Ads is removing its 28-day attribution option starting October 12, 2020. Accounts will revert to a 7-day attribution as the default setting. Facebook Ads announced today it’s retiring its 28-day attribution window option. After they do, the longest remaining attribution window will be their already-existing 7-day option. Why the Change? According to their official announcement sent directly to advertisers, “Upcoming digital privacy initiatives affecting multiple browsers wil...

Read More
news image

THE IMPORTANCE OF BUILDING BRAND AWARENESS THROUGH AMAZON ADVERTISING

searchengineland | February 06, 2020

In the early goings of Amazon’s advertising platform, most advertisers looked to it as another source of ad inventory that should be focused on direct response. This is in large part due to Sponsored Products typically being the first format brands wade into, and that format produced a whopping 13% conversion rate for the median advertiser under Tinuiti (my employer) management in Q4 2019. As such, it’s safe to say that Amazon ads are certainly a strong avenue for driving orders and ...

Read More

Resources

Events

C-Suite On Deck

Jessica Hawthorne-Castro, CEO of Hawthorne Advertising, fosters long-standing client relationships with the company's expansive base of Fortune 500 brands to develop highly strategic and measurable ad...